Download Main purpose of the position

PROVINCE:
SABC LIMPOPO
DIVISION:
PHALAPHALA FM
POSITION:
MARKETING MANAGER
POSITION ID:
60002535
SCALE CODE:
130
REPORTS TO:
STATION MANAGER
Main purpose of the position
To develop marketing strategy to attract and retain specific audiences and increase
market share, in order for sales to maximise revenue.
Key Accountabilities:

Develop and implement strategic marketing and brand plans in order to retain
and increase current market share.

Develop and implement a consumer strategy.

Identify marketing opportunities by identifying consumer requirements, defining
market, competitors’ share, competitors’ advantages and weaknesses;
forecasting projected business.

Improve programme marketability and profitability by researching, identifying and
capitalising on market opportunities, effectively promote programmes to increase
audience growth in accordance with the station strategy.

Liaise and sustain rapport with all media owners (television, radio, press and
magazine) and customers to ensure effective publicity of the station.

Direct internal and external marketing presentations to enhance communication,
awareness and buy-in.

Obtain market share by planning, developing, implementing and evaluating
advertising, merchandising, publicity and trade and consumer promotion
programmes.

Collect, analyse and present marketing information with management, thus
actively participating in decision making.

Interact with station service providers and ensure alignment to specific marketing
strategy.

Compliment, synergise and provide information for the trade marketing role of
Sales and Marketing.

Manage, maintain and expand customer relationships, exploiting specific needs
and anticipating new opportunities.

Responsible for management of station websites to ensure accuracy of
information to public and media.

Direct, manage, motivate and develop station marketing team.

Plan, determine, manage and ensure cost-effective utilisation of marketing
budget.

Identification and exploitation of alternative revenue streams.

Assist with the co-ordination of the regional marketing activities.
Requirements:

Post matric qualification in Marketing.

3 Years experience in marketing environment (preferably in advertising/media
industry).

2 Years management experience

Creativity

Good interpersonal skills

Computer literacy

Communication skills

Knowledge about the station and the target audience
Interested candidates must forward their applications with a concise CV to:
Manager: HR Shared Services
Email: <[email protected]>
Closing Date: 3 August 2016
We are committed to Employment Equity when recruiting internally and externally. It is
company policy to promote from within wherever possible. Therefore, please be aware
that internal applicants will be considered first before reviewing external applicants. If
you have not had any response within six weeks of the closing date, please accept that
your application has been unsuccessful.