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Strategic Plan 2015-2018 Our Vision Hearts fit for life, for this generation and the next Our Mission Our Values Connected Inside and out Pumping Passionate for change Real Live it, breath it Stop New Zealanders dying prematurely from heart disease and Help people with heart disease to live full and productive lives. Objectives More help for people and their families impacted by heart disease Care and support Visible and connected Promote and support evidencedbased prevention and care Grow our funding to support the heart health of this generation and the next Aligned and visible research and fellowships Children and their families eat heart healthy food Prevention Help people make heart healthy choices The Heart Foundation is a leading charity brand Research Care and support More help for people and their families impacted by heart disease Promote and support evidenced-based prevention and care Measures: Measures: • 30% of all those discharged from hospital in the last 12 months agree that the Heart Foundation has ‘helped’ them • Introduce a CVD Management Health Target and ensure it is on track to be achieved • 80% of those with a heart condition recommend the Heart Foundation as a valuable source of information and support • Measurably increase the proportion of people with heart disease who ‘can relate personally to the Heart Foundation cause’ • High uptake of evidence-based care for atrial fibrillation in primary care • Increase the proportion of patients engaged in their cardiac rehabilitation • 80% of hospital and general practice recommend the Heart Foundation as a valuable source of information and support for them and their cardiac and high CVD risk patients • Decrease smoking rates for those with heart disease and those at high CVD risk faster than the national average Research Aligned and visible research and fellowships • 60% of the public and 80% of stakeholders trust the Heart Foundation as the place to go for heart healthy nutrition advice which is based on the latest evidence Measures: • 90% of research and 100% of fellowships funded demonstrably align with the Heart Foundation Mission and Strategic Objectives by July 2016 onwards • Increase the proportion of the public who understand and value that we are NZ’s leading independent funder of heart research Prevention Help people make heart healthy choices Measures: • Get rid of smoking by 2025 so that by 2018 the general public daily smoking rates are reduced to 10% or less, Māori rates to 20% or less and Pacific rates to 13% or less Children and their families eat heart healthy food Measures: • 100% increase in schools and ECE services providing a heart healthy environment for NZ children by end 2018 • Children and whānau in 80% of lower decile schools receive heart healthy nutrition information by end of 2018 The Heart Foundation is a charity. We cannot continue our vital work without the generous support of donors and volunteers. www.heartfoundation.org.nz