Download Top 3 Email Marketing Software for Turning

Top 3 Email Marketing Software for Turning Subscribers into
Customers
Have you been looking for a way to connect with your subscribers, but don’t have a lot of time to
spend? Most marketers know that staying connected with potential customers is necessary for
growing their business, but getting started may seem challenging, expensive, or both.
Email marketing is a diverse marketing tool that businesses can use to reach an audience,
reinforce relationships, and help keep a product or service at the front of the readers’ minds.
Even with the rise of social media and advanced technology, email marketing is still a popular
and effective choice, and among Millennials, the preferred marketing channel.
We live and market in a fast-paced, connected world, and in our attempts to reach and convert
customers, traditional advertising costs can quickly spiral out of control. Print ads, radio spots,
and Internet advertising is not cheap, but the good news is that bloggers and marketers can use
email channels to move subscribers through their sales funnel efficiently and without an
exorbitant price tag. One way to use email marketing to its maximum potential is through the
use of email marketing software.
Why Use Email Marketing Software?
Marketers put forth a lot of effort to do what they do best, which is get their product and brand in
front of their audience. Marketing efforts may include social media, video marketing, mobile
apps, and email marketing. So why use email marketing software?
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Automated emails can be personalized
Email marketing is cost-effective and measurable
Email marketing is backed by professionals in the industry
91% of Americans want to receive promo emails (Marketing Sherpa)
Implementing email marketing software into an overall strategy saves time and effort and
provides measurable results so that marketers can focus on what really matters, which is
providing the most relevant content to a target audience at just the right time. These efforts
convert subscribers and onlookers to customers and loyal fans, and with the right tools,
powerful email marketing can be made simple.
Ready to Connect with More Customers? Top 3 Email Marketing Software
Options
If you are ready to use powerful tools to connect with your audience, you’ve come to the right
place. There are lots of options when it comes to converting subscribers to customers via email
marketing software, and we’ve chosen the top 3 to help with your reach efforts.
1. Campaign Monitor
Campaign Monitor equips marketers with the tools they need to run a professional email
marketing campaign. The drag-and-drop email builder allows users to choose from hundreds of
professionally-designed templates and personalize them for a branded email campaign. Users
have their choice of font, colors, and even exact spacing between selections so that the emails
are designed to fit the specific need.
Emails are optimized for both mobile and desktop, which means less work for you. In addition,
sections of the template can be locked so that only parts of the design are updated. Marketers
can also take advantage of social sharing features so that recipients can easily share content on
platforms like Facebook and Twitter. The Campaign Monitor mobile app allows you to see how
your campaigns are performing and check out your Worldview.
Campaign Monitor
2. MailChimp
When users connect their business to MailChimp’s e-commerce integrations, they can create
targeted campaigns and automated product follow-ups for customers. The drag-and-drop email
builder lets you create a campaign that matches your style, and marketing automation sends
emails to the right audience at the right time. Marketers can set up automation to target
customers based on previous sales, buying behavior, and shopping preferences.
MailChimp will also send in-depth reporting insights so that new automations are fine-tuned for
your potential customers. Users can monitor website activity and sales with revenue reports
alongside Google Analytics. Reports and campaigns are easily accessed via mobile apps and
signups can be collected via a tablet.
MailChimp
3. MyEmma
While customers and potential customers browse websites, attend events, and make
purchases, MyEmma converts that data into an automated email that is designed to be timely
and relevant. When a purchase is made, or is close to being made, a follow-up email is sent
thanking the customer for the purchase or offering to assist them in completing a purchase.
When visitors engage with your website or return as a guest, MyEmma delivers relevant content
that works to convert potential customers to loyal customers, and loyal customers to brand
ambassadors.
MyEmma has developed custom partnerships with other top platforms like Eventbrite and
Google Analytics that allow marketers to work smarter through integration with a focus on
customer data at the core of each email campaign.
MyEmma
Marketers Need Quality Customer Service and Success
While email marketing software is convenient, time-saving, and practical, one important
component to consider is customer service and success. As a marketer, you want to know that
you as a customer are receiving the very best in personalized service while maximizing your
return on investment from your efforts. Behind the advanced technology and automation
software should be a team focused on delivering real results and committed to solving complex
problems for their customers.
When marketers have the support they need, it increases the likelihood that their business will
succeed. From tech giants to non-profits, email marketing serves as a powerful tool for potential
customers and brand loyalists.
Connect with Campaign Monitor to Exceed Your Goals
Campaign Monitor has over 2 million marketers representing 200,000 companies around the
globe. Those customers represent real people who trust experts to deliver simple but effective
email marketing solutions for businesses both big and small. Email marketing does not have to
be complicated, and this is especially obvious when a company is backed by real people
offering support 24 hours a day, 7 days a week.
The team of experts at Campaign Monitor are committed to growth and are available to help
with problems while moving toward the goal of helping customers use their platform to generate
the highest ROI possible using best practices.
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Meta Title: Top 3 Email Marketing Software for Turning Subscribers into Customers
Meta Tags: Campaign Monitor, email marketing software, sales
Meta Description: This article explains the benefits of email marketing software and shares the
top 3 options for industry professionals who want to turn subscribers into customers.