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CAMERAFRICA CONSULTANTS
Strategic Communication, Knowledge Production, Competitive Intelligence
POLITICAL CAMPAIGN MANAGEMENT SERVICES PACKAGE
We build leaders in Strategic Communications; Political Risk Mapping and Competitive
Intelligence. These leaders think different. Act different. Look different. They take the risks; they
set the pace in their private and public spaces and drive societies to the future.
Are you one of them?
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BRIEF:
CAMERAFRICA is a full service strategic communications with a speciality in political risk analysis
and project management. We have a dedicated team of experts who are able to respond to
pressing strategic communication challenges be it at a corporate or individual level.
As the 2017 General Elections approach, CAMERAFRICA Political Risk Management team is
reaching out to individual political aspirants keen on running for various elective positions with a
bouquet of campaign management services. We are keen to support political parties and
aspirants for seats in County Assemblies, National Assembly, Senate, County Women
Representatives and Governors to roll out lean, efficient and high impact campaigns that will
deliver victory.
While past elections have had intense internal forces at play, the next election indicates a
possibility of merging of both internal and external complexities. Of crucial importance is
the need for aspirants to put in place the right campaign team and machinery.
It is with this in mind that CAMERAFRICA is rolling out the POLITICAL CAMPAIGN
MANAGEMENT SERVICES. This is a FULL SPECTRUM advisory service that covers key
components of project management, team composition, messaging and crisis management.
By the end of the training, we hope to equip campaign teams with the following
advantages:
1) An appreciation of the entire campaign process with the key components, resources
and personnel required at each stage
2) An understanding of the scope, mandate and terms of reference of each key person
in the campaign period
3) An appreciation of project planning tools and techniques needed to create fully
functional campaign machinery.
4) An understanding of the costing factors necessary to deliver a campaign.
SERVICES
CAMPAIGN MESSAGE FRAMING AND MANAGEMENT
o Conducting Popularity Research and identifying key electoral issues.
o Development of campaign message and manifesto.
o Translation of campaign message into creative portfolio- t- shirts; posters,
banners, billboards, umbrellas, kangas, car stickers etc.
o Translation of campaign message to broadcast media portfolio- radio and
television advertisements, mentions, jingles, spots.
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Translation of campaign message to digital content- social media branding and
activation.
TEAM AND OPERATIONS MANAGEMENT
o Advice in skills selection of campaign team secretariat.
o Training in campaign workflow and financial controls management.
o Training in campaign fund raising.
o Training in Public Speaking and Lobby Groups Engagement.
o Training in Media engagement- interview preparation and profile raising content
pitching
LEGAL AND RISK MANAGEEMENT ADVISORY SERVICES
o Establishing secure ICT systems for communication, procurement and
administration services.
o Training in candidate and secretariat security and risk management protocol.
o Advisory services in supplier engagement and contract management
o Advisory services in engaging statutory bodies and compliance with Electoral
laws
o Advisory services on Litigation and Out of Court Representation
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