Download The Direct Marketing Association to Unveil the

4th June 2007
PRESS RELEASE
DIRECT MARKETING ASSOCIATION (DMA)
UNVEIL THE LATEST ON EMAIL DELIVERABILITY
AND EMAIL BEST PRACTICE AT INBOX/OUTBOX 2007
Inbox/Outbox 2007, Europe’s leading Email Marketing
and Database Management event, will take place on
19th & 20th June at the New Connaught Rooms in Central London
London, UK – This month, the third edition of Inbox/Outbox is poised to provide valuable
insights into the future of Email Marketing and Database Management to an audience of
800+ commercial and public sector professionals in central London.
Most experienced marketers know that all the design and copywriting skills in the world
will not help if the message never reaches its intended destination. By some estimates,
more than a quarter of legitimate marketing emails are incorrectly identified as spam by
server- and client-level spam filtering. The inevitable result for marketers is lower open
and click-through rates, fewer conversions, and less revenue.
The Direct Marketing Association (DMA) estimates that around 25% of all bulk email is
not delivered and one of the objectives of their purposely set-up Email Council has been
to consider ways in which legitimate email can be guaranteed delivery. The DMA has
chosen Inbox/Outbox as the platform for launching their new Deliverability White Paper,
coupled with two special keynote sessions, presented for the first time to cover:

The latest developments for Email Deliverability, providing an overview of the hows
and whys, together with practical tips to help marketers overcome the these everyday
challenges (Day One Keynote)
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Direct Marketing Association (DMA) Unveil the Latest on
Email Deliverability and Email Best Practice at Inbox/Outbox 2007
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
Email Best Practice, offering an overview of the eagerly awaited DMA Guidelines,
ensuring that marketers not only adhere to the law, but also maximise the Email
channel (Day Two Keynote)
Event Highlights
Inbox / Outbox is designed to address the full range of marketing & management issues
surrounding inbound and outbound email communications, including generating and
analysing email marketing campaigns & related databases and ensuring compliance with
the latest legislation.
A modular programme of free educational seminars follows a similar format on both days
of the event - giving delegates two chances to attend and select sessions of their choice.
Keynote sessions include:
 The Information Commissioner’s Office update on data protection and new legislation
 The DMA unveil the latest thinking on deliverability and email best practice
 Butler Group goes beyond email, exploring communications for the next generation
 Mesmo Consultancy offer advice on predicting human behaviour & email interaction
 ESPC explore how to balance email security with legitimate commerce
 Ferris Research present the key trends to look out for over the next 5 years
 Spam Wars II: Making ISPs Accountable - interactive debate with industry experts
In addition to a wide range of high-level keynote sessions, delegates can also create
their own bespoke itinerary on practical issues such as:

Top Tips for Email Marketing - Increasing Retention Rates, Reduce Campaign Costs,
Improve Customer Satisfaction and Maximise ROI

Next Generation Email Marketing – Targeted, Relevant, Personalised

Living the Brand – Using Email Policies to Extend Customer Service throughout the
Enterprise

The "What, Why, How, When and Who" of Sender Authentication
PLUS many more
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Direct Marketing Association (DMA) Unveil the Latest on
Email Deliverability and Email Best Practice at Inbox/Outbox 2007
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Comprehensive Exhibition Area: One-stop-shop for Decision Makers
A co-located exhibition and networking area will showcase the latest email marketing &
management solutions from many of the world’s leading technology suppliers - creating
an unmissable forum for learning and taking direct action. Key participants include:
Barracuda Networks, BSG, C2C Systems Ltd, CommuniGator, Commvault, Computer
Associates, Creatormail, Doubletake Software, EMC Corporation, Essential Computing,
Etelligent, Excitor (DME), Exclaimer, Face Time, Galleon Systems, Google, H2 Systems,
Lightspeed Systems, Europe Ltd, Marshal, Message Hub, Messaging Architects,
Mimecast Services Ltd, Pixalert, Research In Motion (BlackBerry), Techland Group
(ArcMail) and many more.
New for 2007
All delegates to this year's Inbox/Outbox are invited to visit our free Consultancy Clinic
for one-to-one advice on email issues from our keynote speakers, including the DMA,
Ferris Research, Mesmo Consultancy and many other industry experts.
Delegate places are offered at no charge to senior Marketing Professionals involved in
managing inbound & outbound email communications and related databases.
To access the full event programme and to register Inbox/Outbox 2007, please visit
www.inbox-outbox.com.
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Notes to Editor:
Speakers’ Photographs and Biographies
Speakers’ photographs and biographies are available on request together with exhibition and delegates
pictures of the previous edition. Please e-mail [email protected].
About Revolution Events Ltd:
Revolution Events is one of the UK’s leading organisers of focused business forums, working primarily
within the technology, government and professional sectors. Since 1999, Revolution have organised more
than 120 business-to-business events for senior decision-makers - both under their own brands and for
major clients such as Sage Software, Microsoft, the Office of the Deputy Prime Minister (now Communities
& Local Government) and LloydsTSB.
Press Contact:
Maria Boxley, Head of Communications, Revolution Events Ltd
Tel: +44 (0)1732 367007 / Email: [email protected]
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