Download DISTANCE EDUCATION M.Com.(Marketing) DEGREE

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DISTANCE EDUCATION
M.Com.(Marketing) DEGREE EXAMINATION, MAY 2011.
MANAGEMENT CONCEPTS
(2005 & 2006 Batch)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1.
Is Management a Science or an art?
2.
Discuss the characteristics of objectives.
3.
What are the features of MBO?
4.
What are the basic elements of decision making?
5.
Discuss the various bases for departmentation in an enterprise.
6.
Explain the various methods to promote motivation.
7.
What are the principles of co-ordination?
8.
Write a short note on Bench Marking.
PART B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9.
Explain briefly the contributions of behaviouralists to Management thought.
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10.
Discuss different methods and techniques of managerial planning.
11.
Explain the factors that determine the degree of decentralisation in an
organisation.
12.
Discuss the functions performed by a leader in an organisation.
13.
What are the barriers to effective Communication? How can the barriers be
removed?
14.
Explain the various control techniques.
15.
Discuss the recent trends and new perspectives in Management.
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
BASICS OF MARKETING
(2005 & 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Define marketing and state its scope.
2.
Explain the term social marketing concept.
3.
What is market aggregation?
4.
What is meant by market targetting?
5.
Bring out the significance of marketing environment.
6.
What is meant by market niching?
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7.
Write a short note on resale price maintenance.
8.
What are the need for consumer protection?
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9.
Explain the concept of marketing mix and describe various factors that
determine it.
10.
“Marketing functions represent the functional approach of marketing”Explain.
11.
Define market segmentation. Describe its objectives and importance. What are
the requirements for effective market segmentation?
12.
Define market positioning. Describe the various positioning strategies. How
can it be planned?
13.
What do you mean by marketing strategy? Enumerate the factors that affect
it.
14.
Explain the various pricing strategies.
15.
Define consumerism. Explain the rights of consumers.
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
SALES AND DISTRIBUTION MANAGEMENT
(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Distinguish between personal selling and salesmanship.
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2.
How sales people are classified?
3.
What are the objectives of sales organisations?
4.
What are the external sources for the selection of salesmen?
5.
Why many of the large-scale manufacturers do not prefer direct selling?
6.
Write short note on Managing channel conflicts.
7.
Bring out the significance of storage and warehousing in the modern
marketing.
8.
List out various inventory control techniques.
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9.
Explain briefly the various theories of selling.
10.
Who do you mean by sales forecasting? What are the methods used in sales
forecasting?
11.
What is sales organisation? Discuss the role played by sales organisation.
12.
What is the necessity of training salesman? Explain different methods of
training salesman.
13.
Trace the channels of distribution for drug products and indicate the functions
performed at each level.
14.
Discuss the factors that are to be considered in designing and layout of the
warehouses.
15.
What are the various types of transportation? Explain the merits and demerits
of Air transport.
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DISTANCE EDUCATION
M .Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
PROMOTIONAL MANAGEMENT
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(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
1. What is the usefulness of the social class concept to the marketer?
2.
How do promotional objectives influence promotional strategy?
3.
What are the characteristics of valid advertising objectives?
4.
Explain the process by which an advertising message is developed and
evaluated.
5.
What are the problems encountered when executing the media strategy?
6.
What factors are considered by a television station in setting advertising rates?
7.
What characteristics of public relations make it a unique form of promotion?
8.
To what extent do you believe advertising promotion should be regulated?
SECTION B – (4  15 = 60 marks)
Answer any FOUR questions.
9.
Describe the major outside services used in developing a promotional program.
10.
Explain the stages in the high-involvement consumer decision process.
11.
Explain the role of an advertising agency in developing a company's
advertising program.
12.
Of all the advertising media available, which one do you think is the most
effective when used properly? why?
13.
Define the term sales promotion. Cite some examples of how sales promotion
can supplement or complement advertising.
14.
What risks the consumer often associate with direct marketing? How can the
marketer counteract these fears?
15.
What are the responsibilities of advertisers who direct their advertising to
children? Do the advertisers fulfill their social obligations in this regard?
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
CONSUMER BEHAVIOUR AND MARKETING RESEARCH
(2005 and 2006 batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
1. What is motivation research? Discuss its role in understanding consumer
behaviour.
2.
Explain the relationship between personality and consumer behaviour.
3.
Explain the environmental factors that influence buyer behaviour.
4.
What is the decision making process of a customer regarding his purchase?
5.
What are the problems in achieving scientific methodology in marketing
research?
6.
What is the usefulness of secondary data in marketing research study?
7.
What is product research? What steps should be taken into consideration
whole analyzing a new product.
8.
Briefly discuss a research problem with the objective of testing a suitable
hypothesis.
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
9.
Give a brief account of the different types of buying behaviour.
10.
How do social and technological factors affect diffusion of innovation.
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11.
‘‘Consumers should read more advertisements and visit more stores during the
information gathering state of the decision process’’ - Evaluate this statement.
12.
Briefly discuss about major models in consumer behaviour.
13.
What are the major components of a marketing research report?
14.
What is research design? What are the major types of design which can be
used to solve research problem?
15.
Discuss about recent trends and the future of Marketing Research.
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
PRODUCT MANAGEMENT
(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What do you understand by product mix?
2.
What is meant by product modification?
3.
What is 'product life cycle'? Explain its concepts.
4.
Describe the need for new product.
5.
What are the different problems of testing marketing?
6.
What are the uses of 7s frame work in NPD?
7.
List out the characteristics of a good brand name.
8.
Define packaging. Explain its role in marketing.
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
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9.
Explain the factors involved in product line decisions.
10.
Discuss in detail the role of product managers.
11.
Explain the various factors influencing product policy.
12.
Discuss the risks and uncertainties involved in new product development.
13.
Explain the various stages in the development process of new products.
14.
Discuss in detail the reasons for the failure of new products.
15.
What are the various approaches to brand valuation? Describe them briefly.
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DISTANCE EDUCATION
M.Com.(Marketing) DEGREE EXAMINATION, MAY 2011.
INDUSTRIAL AND SERVICE MARKETING
(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. State the importance of industrial marketing.
2.
Write a brief note on industrial marketing research.
3.
What are the sales promotion methods adopted incase of industrial products?
4.
Pricing of an industrial product is an important decision making process. –
Comment.
5.
What are the difficulties faced by the marketers in differentiating their
services from the competitors?
6.
Write a brief note on the emerging services in the Indian perspective.
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7.
It is essential to measure the services? Discuss.
8.
What are the restrictions on trade on services internationally?
SECTION B — (4  15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9.
Explain in detail the buyer behavior of industrial goods.
10.
What are the various pricing strategic adopted in case of industrial products?
11.
Explain in detail the classification of services.
12.
Discuss about the formulation of marketing mix for services.
13.
How are ‘service delivery’ problems analyzed and prevented?
14.
State the problems and prospects of tourism industry in India.
15.
Discuss the emerging trends in services marketing.
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
STRATEGIC MARKETING MANAGEMENT
(2005-2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5  8 = 40 marks)
Answer any FIVE questions.
Each question carries 8 marks.
1. Discuss the various aspects of strategic marketing.
2.
Write short note on performance analysis of organisations.
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3.
Explain the various dimensions of market analysis.
4.
How can a firm collect information on a continuous basis about its
competitors?
5.
What are the tools used in strategic marketing?
6.
What strategy will you adopt in case of declining market for your product?
7.
Describe the functions performed by the ‘‘distribution channel’’.
8.
Explain BCG matrix as a dynamic tool.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
Each question carries 15 marks.
9.
What is meant by Competitive strategy? How should a firm determine its
competitive strategy?
10.
Describe the cycle of strategic marketing planning and the stages involved in
it.
11.
Explain the BCG Matrix Model.
12.
Define market segmentation. Describe the alternative strategies towards
market segmentation.
13.
Discuss the usage of computer in designing strategic marketing.
14.
What is ‘‘repositioning’’? Why products are repositioned periodically?
15.
What are the pricing strategies available to the marketer who wants to
introduce a new product in a highly competitive market?
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DISTANCE EDUCATION
M.Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
INTERNATIONAL TRADE AND MARKETING
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(2005 and 2006 Batch)
Time : Three hours
Maximum : 100 marks
PART A — (5  8 = 40 marks)
Answer any FIVE questions.
1. What are the benefits of International Marketing?
2.
Explain the role of MNCs in promoting exports.
3.
Define Trade barriers. What are the objectives of trade barriers?
4.
Explain MFN clause of GATT.
5.
What are the ingredients of buyer behaviour model in International Context?
6.
‘Promotion is more beneficial for International Marketers than for domestic
marketers’. Do you agree?
7.
Explain the major highlights of EXIM policy 2002-07.
8.
Distinguish between Mate’s receipt and bill of lading.
PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9.
‘‘Exports are necessary only for underdeveloped countries’’. Comment.
10.
Evaluate working of International Financial Institutions.
11.
Discuss the role, scope and elements of marketing research and information
systems.
12.
Describe the various internal and external forces that influence the pricing
strategy in International Marketing.
13.
‘‘Managing physical distribution involves balancing distribution costs against
acceptable level of customer services and satisfactions’’. Explain.
14.
What are the functions of ECGC? Explain different policies issued by ECGC.
15.
‘‘Environmental approach is essential in International Marketing Plans’’.
Elucidate.
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DISTANCE EDUCATION
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M.Com. (Marketing) DEGREE EXAMINATION, MAY 2011.
RURAL MARKETING
(2005 & 2006 Batch)
Time : Three hours
Maximum : 100 marks
SECTION A — (5 × 8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Regulated markets play an important role in today’s scenario – Comment.
2.
Is positioning an important concept in rural marketing? – Discuss.
3.
List out the factors that affect rural market communication.
4.
What are the important traits required for rural sales persons?
5.
State the reasons for the meager cold storage facility in India.
6.
What are the functions of the ‘Marketing Co – operative Societies’?
7.
Many marketers have the fear to enter in to the rural market because of the
distribution problems – Elucidate.
8.
State the importance of ‘AGMARK’ grading in marketing.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9.
Describe in detail in changing pattern in the rural market demand.
10.
What are the various pricing strategy methods adopted by a rural marketer?
11.
Describe the role of market information in rural marketing.
12.
Explain the growing importance of personal selling in rural market.
13.
Explain in detail the different types of ware houses and their functions.
14.
What lines of improvement can you suggest to improve the agricultural
marketing in India?
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15.
Describe the role of ‘Commodities Board’ in Agricultural Marketing.
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