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Davender S. Bassi 141b Rotherhithe Street, SE16 5QT London, United Kingdom Mobile: 07756148889 [email protected] Personal Profile I am a native English & German speaker with over 3 years of e-commerce and digital marketing experience and a Master's Degree in International Business. Passionate about new technologies, e-commerce, business and innovation, I take pleasure from being part of an ever evolving and fast paced environment in which I always strive to improve and succeed. I have proven my ability to lead and develop a large successful team whilst gaining substantial experience in launching E-Commerce sites, analysing Performance, P&L Accountability and creating marketing strategies. Employment History 09/2014 – present Ennovators / Voga.com Senior Digital Marketing Manager VOGA is a digital marketing leader selling designer furniture worldwide. Germany has become one of the key markets contributing to the rapid successful growth of the company. As Senior Digital Marketing Manager I was responsible for increasing traffic and improving conversion in the Northern European countries with a strong focus on the German and Austrian markets. While managing a team of 5 digital executives, I have been taking care of all the acquisition channels including SEM, affiliate and email marketing, social media and PR. In order to support the online activities I developed offline partnerships with printed media. These efforts and my digital strategy ultimately resulted in a profitable year on year growth of 60%. Five direct reports, every digital channel was managed in-house within the team Proven track record of increasing YoY sales by 60% to up to GBP 500,000 per month, doubling email subscriber list from 9,000 to 19,000, launching a facebook page and reaching 4,000 fans after 2 months, start organically ranking on 1st page for a large number of products and overtaking Amazon Managing marketing budgets (up to 80k/month) for entire market with tight COS% targets Ensure the growth of the brand by maximizing performance of the entire Online Marketing Mix, including Paid Search/PPC, Retargeting, Display, E-Mail Marketing, Affiliate Marketing, SEO and PR and Blogger outreach Heavily involved in creating promotions, conversion rate optimization, on-site testing, ownership of development tasks/working closely with technology department Created channel by channel reports to have full overview and understanding of performance Daily analysis of Gross profit margins, product performance and payment method performances Daily use of Magento, payment logs, checkout improvements & liaising with Development 03/2013 – 08/2014 American Golf / OnlineGolf (London) Senior E-Marketing Executive (European) American Golf is Europe's largest golf retailer with over 106 stores in the UK and sites in over 7 European countries, working with leading brands such as Adidas, Nike or Callaway Golf. Main target is European expansion & management of European Executive Setup and management of affiliate marketing (UK & German market) & managing partnerships via Tradedoubler Email marketing (EMEA) o Launch of the first DE, IT & FR newsletter campaigns o Creation of email lifecycle & triggered campaigns, i.e. reactivation, welcome, abandon basket & educational Continuous reporting & analysis to enhance revenue streams across EMEA Involved & lead of several projects: o o o Partnerships (EMEA) – Directly create and maintain long-term partnerships & sponsorships in UK and DE & support the projects in FR, IT and the Nordics Legal Requirements Project – Work closely with external solicitors & internal design and development team to ensure that German website is set up according to legal requirements Thorough market & competitor analysis to determine the current market position and use it as the basis for key strategic decisions, i.e. product portfolio, marketing channels, pricing strategy (DE) 11/2011-11/2012 Insight Direct UK and Inmac GmbH (Sheffield/Munich) E-Marketing Specialist (Germany) SEO (on- and off-page) Daily analytical reports (website performance) Translations (German/English) Direct Email Marketing Social Media Management & Campaigns 05/2008- 08/2010 Bassi Veranstaltungen Part-Time as an Event Manager and Coordinator Education and Qualifications 09/2010 – 10/2011 Areas of study: Dissertation: 09/2009 – 07/2010 Areas of study: Dissertation: University of Lincoln MSc International Business International Marketing Planning, Transnational Corporations and Emerging Markets, Managerial Finance, Organisational Analysis, Strategies for Responsible Business, Entrepreneurship, Export Marketing Management, Logistics and Operations Management Celebrity Status: Can endorsements make sportswear brands significantly more powerful? University of Lincoln BA (Hons) Business and Marketing (2:1) Strategic Management, Marketing Communications, International Marketing Strategy, Personnel Management The influence of marketing strategies in particular branding and marketing communications on Under Armour in the European sportswear market 08/2006 – 06/2009 Europa Fachakademie, Dr Buhmann, Hannover, Germany „Gepr. Betriebswirt (HED) für Event-, Messe- und Kongressmanagement“/ Qualified Business Manager HED with a main focus on Event, Trade Fair & Congress Further studies lead to a Higher European Diploma in Event Management 08/2003 – 06/2006 Helene-Lange-Schule, Hannover, Germany – Abitur Language skills German English Punjabi Spanish native native native basic knowledge Additional Information, Achievements and interests Student Representative for MSc International Business 2010/2011 & Vice President of the International Student Society 2009/2010 European Driving Licence Passionate about travelling, learning about cultures, football & fitness