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Davender S. Bassi
141b Rotherhithe Street, SE16 5QT London, United Kingdom
Mobile: 07756148889
[email protected]
Personal Profile
I am a native English & German speaker with over 3 years of e-commerce and digital marketing experience
and a Master's Degree in International Business. Passionate about new technologies, e-commerce,
business and innovation, I take pleasure from being part of an ever evolving and fast paced environment in
which I always strive to improve and succeed. I have proven my ability to lead and develop a large
successful team whilst gaining substantial experience in launching E-Commerce sites, analysing
Performance, P&L Accountability and creating marketing strategies.
Employment History
09/2014 – present
Ennovators / Voga.com
Senior Digital Marketing Manager
VOGA is a digital marketing leader selling designer furniture worldwide. Germany has become one of the
key markets contributing to the rapid successful growth of the company.
As Senior Digital Marketing Manager I was responsible for increasing traffic and improving conversion in the
Northern European countries with a strong focus on the German and Austrian markets. While managing a
team of 5 digital executives, I have been taking care of all the acquisition channels including SEM, affiliate
and email marketing, social media and PR. In order to support the online activities I developed offline
partnerships with printed media. These efforts and my digital strategy ultimately resulted in a profitable year
on year growth of 60%.
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Five direct reports, every digital channel was managed in-house within the team
Proven track record of increasing YoY sales by 60% to up to GBP 500,000 per month, doubling
email subscriber list from 9,000 to 19,000, launching a facebook page and reaching 4,000 fans
after 2 months, start organically ranking on 1st page for a large number of products and overtaking
Amazon
Managing marketing budgets (up to 80k/month) for entire market with tight COS% targets
Ensure the growth of the brand by maximizing performance of the entire Online Marketing Mix,
including Paid Search/PPC, Retargeting, Display, E-Mail Marketing, Affiliate Marketing, SEO and
PR and Blogger outreach
Heavily involved in creating promotions, conversion rate optimization, on-site testing, ownership of
development tasks/working closely with technology department
Created channel by channel reports to have full overview and understanding of performance
Daily analysis of Gross profit margins, product performance and payment method performances
Daily use of Magento, payment logs, checkout improvements & liaising with Development
03/2013 – 08/2014
American Golf / OnlineGolf (London)
Senior E-Marketing Executive (European)
American Golf is Europe's largest golf retailer with over 106 stores in the UK and sites in over 7 European
countries, working with leading brands such as Adidas, Nike or Callaway Golf.
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Main target is European expansion & management of European Executive
Setup and management of affiliate marketing (UK & German market) & managing partnerships via
Tradedoubler
Email marketing (EMEA)
o Launch of the first DE, IT & FR newsletter campaigns
o Creation of email lifecycle & triggered campaigns, i.e. reactivation, welcome, abandon
basket & educational
Continuous reporting & analysis to enhance revenue streams across EMEA
Involved & lead of several projects:
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Partnerships (EMEA) – Directly create and maintain long-term partnerships &
sponsorships in UK and DE & support the projects in FR, IT and the Nordics
Legal Requirements Project – Work closely with external solicitors & internal design and
development team to ensure that German website is set up according to legal
requirements
Thorough market & competitor analysis to determine the current market position and use it
as the basis for key strategic decisions, i.e. product portfolio, marketing channels, pricing
strategy (DE)
11/2011-11/2012
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Insight Direct UK and Inmac GmbH (Sheffield/Munich)
E-Marketing Specialist (Germany)
SEO (on- and off-page)
Daily analytical reports (website performance)
Translations (German/English)
Direct Email Marketing
Social Media Management & Campaigns
05/2008- 08/2010
Bassi Veranstaltungen
Part-Time as an Event Manager and Coordinator
Education and Qualifications
09/2010 – 10/2011
Areas of study:
Dissertation:
09/2009 – 07/2010
Areas of study:
Dissertation:
University of Lincoln
MSc International Business
International Marketing Planning, Transnational Corporations and
Emerging Markets, Managerial Finance, Organisational Analysis,
Strategies for Responsible Business, Entrepreneurship, Export Marketing
Management, Logistics and Operations Management
Celebrity Status: Can endorsements make sportswear brands significantly
more powerful?
University of Lincoln
BA (Hons) Business and Marketing (2:1)
Strategic Management, Marketing Communications, International
Marketing Strategy, Personnel Management
The influence of marketing strategies in particular branding and marketing
communications on Under Armour in the European sportswear market
08/2006 – 06/2009
Europa Fachakademie, Dr Buhmann, Hannover, Germany
„Gepr. Betriebswirt (HED) für Event-, Messe- und
Kongressmanagement“/ Qualified Business Manager HED with a
main focus on Event, Trade Fair & Congress
Further studies lead to a Higher European Diploma in Event Management
08/2003 – 06/2006
Helene-Lange-Schule, Hannover, Germany – Abitur
Language skills
German
English
Punjabi
Spanish
native
native
native
basic knowledge
Additional Information, Achievements and interests
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Student Representative for MSc International Business 2010/2011 & Vice President of the
International Student Society 2009/2010
European Driving Licence
Passionate about travelling, learning about cultures, football & fitness