Download SHERRY M. SKLAR (646) 734-9783 c (480) 816

SHERRY M. SKLAR
(646) 734-9783 c ● (480) 816-1245 h
[email protected]
www.linkedin.com/in/sherrysklar ● www.sherrysklar.com
SENIOR LEVEL MARKETING & COMMUNICATIONS MANAGEMENT
Creative & skilled marketing and communications professional with over 15 years’ experience managing high-profile accounts and campaigns
High-performing marcom executive with expertise in creating communications and branding strategies to maximize business results.
Proven ability to drive record-high marketing campaign results and execute successful corporate marketing and internal
communications for multimillion-dollar companies across diverse industries.
 Significant executive leadership in private & nonprofit sectors; fundraising, higher education and arts management.
 Entrepreneurial and innovative marketer with experience in global organizations.
 Conceptualize and orchestrated E-commerce, sales training, digital marketing, fundraising and social media campaigns. Built branding
identity from ground up and executed successful product launches. Managed complex projects and budgets with multiple
stakeholders and elements from inception to completion.
AREAS OF EXPERTISE
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Public Relations
Corporate Communications
Creative Direction
Web and Print Content Development
Business and Speech
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Advertising
Social Media Marketing
Event Planning and Management
New Product Launches
Media Buying
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Integrated Marketing Strategy
Training and Instruction
Online and Email Marketing
Brand Development and Management
Sponsorships and Membership
Marketing
PROFESSIONAL WORK EXPERIENCE
Director of Membership & Social Media, League for Innovation in the Community College, Chandler, AZ, 2015 to Present
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Develop and implement strategic planning for membership recruitment, renewal, and marketing campaigns. Support
membership through League activities, projects, events, and digital communications channels.
Grew social media engagement by 53% over 1 year period. Broadened influencers, engagement and retweets on five
channels. Produced original content and monitored reporting and analytics for improved performance.
Engage members through a broad array of communications, both digital and printed. Measure open rates, A/B testing and
develop sales relationships through email lead nurturing. Devise loyalty and other marketing programs to increase
membership and sales for educational products.
Coordinate five annual League awards given to institutions, faculty and students for teaching excellence, innovation,
technology studies, art and literature.
Travel and provide on-site support for academic conferences with over 2,000 attendees from community colleges and
technical trade schools.
Grant project support on Bill & Melinda Gates Foundation study “Faculty Voices”, gather video testimonies, edit video
presentations, manage blog and assist with social media campaign and outreach.
Executive Director, Scottsdale Artists’ School, Scottsdale, AZ, 2013-2014
Responsible for the financial management of the organization with a total operating budget of $1.4 million. Grant writing and
management, curriculum development, donor development, staffing, P & L, programming and acted as the public face of the
organization. Provided overall administrative direction and professional leadership for the School, assisting in organizing and
facilitating the decision-making process of the Board, and implementing Board directives, policies and activities.
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Fundraising, operations management, curriculum development, donor relations, staffing, programming and acted as the
public face of the organization.
Cost cutting strategies reduced general operating expenditures, streamlined processes. Restructured employee benefits,
staffing assignments and headcount, reduced mailing and administrative costs by moving to a digital environment.
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Sherry M. Sklar Resume
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Raised over $50K in government, institutional grants and individual gifts. Launched end-of-year capital campaign to reach
fundraising goals.
Motivated staff of 12 and fostered accountable, high-performance culture.
Business Consultant, Plumb Line Designs, LLC, Fountain Hills, AZ, 2009-2015
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Recruited to design and lead client marketing and communications projects focused on increasing sales and revenue, public
relations coverage, event programming, creating sponsorship agreements, website development, sales training, process
improvement and media relations.
Produced cloud-based internal sales training program for commercial real estate investment firm in a highly regulated
environment that met Finra compliance. Results: greater transparency, standardized training across business groups, scalable
platform that integrated with CRM. Firm subsequently listed and publicly traded on NASDAQ five months after program was
implemented, as a key compliance requirement.
Director of Marketing, Residential Real Estate Development, The Ellman Companies, Phoenix, AZ, 2007-2009
Recruited to head division marketing and communications functions, overseeing a $2.1M budget and 5-member team.
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Launched new urban housing development product to the West Valley of Metro-Phoenix, introducing luxury condos and
apartments at Westgate City Center, a planned 8,000,000 sq. ft. designated super regional destination for entertainment,
dining, residential, commercial and retail.
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Brand development. Positioned product in the market and translated messaging, look and feel to print, outdoor, digital,
experiential and cause marketing channels. Adeptly managed internal and external teams and deliverables in a changing
environment. Managed five direct reports, sales staff and ad agencies. Managed photo shoots, trademark process,
sponsorships, celebrity endorsements, domain registration, budget and operations.
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Planned integrated marketing campaign. Website development, SEO, performance analytics. Copywriting, video production,
media buys, collateral development, on site management of showroom design, model interior design, and photo shoots,
vendor management.
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Created sales incentive programs. B2C and B2B marketing strategies targeting educational institutions, hospitals, professional
sports organizations and corporate headquarters. Drove 10,000+ unique visitors to the sales center in a four month period.
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Event planning and media relations. Created high-profile events with media and corporate partners during major league
sports, concerts and other activation events on property, including Super Bowl XLII.
Senior Director Marketing and Communications, Arizona Opera, Tucson and Phoenix, AZ, 2006-2007
Orchestrated marketing, ticket sales and audience-development, public relations and online strategies. Broke box office record singleticket sales for a lead production in company’s 40 year history.
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Achieved $1.9 million subscription sales/$1.2 million single ticket sales ($3.1 million annually). Overall operating budget
$6 million.
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Generated 57% of overall income and 19% of organizational expenses.
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Improved productivity of 10 direct reports, which included Public Relations Director, Marketing Assistant, two Box Office
Managers and administrative staff. Recruited, managed and trained personnel and volunteers in two cities.
Senior Associate Investor Relations, Private Equity, Lehman Brothers, New York, NY 1998-2003
Managed communications to 300+ global investors in four private equity funds containing over 60 portfolio companies across a broad
range of industry sectors.
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Managed marketing and investor relations for Lehman Brothers Communications Fund, LP, which sponsored venture capital
investments in the telecommunications sector. This $800 million fund was oversubscribed at its first close.
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Reinforced sense of confidence and stability and avoided a withdrawal of investor capital from fund during the 1999 telecom
sector crisis. Managed department business through and post 9/11 with transparent and timely communications to
investors. Rebuilt operations, procedures and records following catastrophic displacement and disruption of business due to
9/11 event.
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Sherry M. Sklar Resume
TEACHING EXPERIENCE
Arizona State University, Tempe, AZ
Maricopa Community Colleges, Mesa, AZ
ASU Polytechnic Campus, Mesa, AZ
Collins College, Phoenix, AZ
2005-2015
Adjunct Instructor, MCC Business Department, Fashion Design and Merchandising Program
Faculty Associate, ASU Herberger Institute for Design & The Arts, BA, Fine Arts Degree Program
Delivered competency-based education, teaching traditional and blended (e-learning) courses in fashion concepts and theory, design,
history, illustration, merchandising, styling, and apparel production. Designed class instruction though the development of instructional
plans and activities to meet course competencies and lesson objectives and outcomes. Taught a diverse population of traditional and
non-traditional students, with a wide variety of educational backgrounds and experience. Course list available upon request.
OTHER ACCOMPLISHMENTS
Thunderbird School of Global Management, Glendale, AZ, 2007-2016
Mentor, Thunderbird Women’s MBA Program
Phoenix Art Museum, Costume Institute, Phoenix, AZ, 2005 to Present
President, Board of Directors 2010
Program Chair, Lectures 2005-2009
Nominee Governor Arts Awards 2014, Category Arts in Education, 2014
Scottsdale Artists’ School
Governor Jan Brewer, State of Arizona
Presidential Citation Enhancement of the Arts, Scottsdale Artists’ School, 2013
ASID AZ North (American Society of Interior Designers)
Enhancement of the Arts is presented to an individual/entity whose activities enhance the arts throughout Greater Phoenix.
TECHNOLOGY
Business software; Microsoft Office Suite (Excel, Word, PowerPoint, Access), Visio, Graphics software; Adobe Photoshop, Illustrator,
InDesign, SlideShare, CMS; WordPress, Social Media marketing tools; Hootsuite, FanPage Karma, Video conferencing; Cisco WebEX,
Video Editing; Movie Maker, Audacity, Email tools; Constant Contact, MailChimp, Databases; SQL, Donor software; Blackbaud,
FundRaiser Pro, CRM; Salesforce.com, LMS; WebCT, Canvas, Other Skills; Digital photography.
EDUCATION
OTIS COLLEGE OF ART & DESIGN, Los Angeles, CA
Bachelor of Fine Arts, Fashion, 1992-1995
SYRACUSE UNIVERSITY, Syracuse, NY
Bachelor of Science, Speech Communications; concentration Marketing, 1986
Coordinator, University Union, campus Performing Arts Board. Elected student government position; managed annual production
budget and engaged numerous musicians, performing artists and speakers to appear on campus and in the Syracuse community.
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Sherry M. Sklar Resume