Download Sales and marketing manager

Sales and marketing manager
Summary Of Occupation
Sales and marketing managers are responsible for raising brand awareness and maximising
sales through promoting the products or services of a business or organisation. They oversee
the development of marketing strategies to build and maintain the image and reputation of a
brand.
Their managerial role puts them in charge of coordinating the overall sales activities of a team.
This involves training new members, developing marketing strategies, organising budgets,
evaluating sales data, resolving disputes and motivating staff to meet sales targets.
Knowledge Skills and Attributes
A sales and marketing manager needs:
●
●
●
●
●
●
organisational and time management skills
an ability to analyse and interpret information
strong leadership and creative problem solving
persuasive communication skills
the ability to work under pressure
to enjoy working as part of a team.
Working Conditions
Sales and marketing managers usually work in an office developing business and marketing
strategies to promote their organisation. Sales and marketing managers may spend time out of
the office networking with contacts to increase sales and to ensure their company is promoted
effectively. As part of their managerial role, they will also move around the workspace coaching
their team.
Effective: 22 November 2010
Uncontrolled when printed
Occupation Profile - Sales and marketing manager
http://www.careercentre.dtwd.wa.gov.au/Occupations/Pages/
1 of 2
Salary Details
On average advertising, public relations and sales managers, which includes sales and
marketing managers, can expect to earn between $1 500 and $1 999 per week ($78 000 and
$103 999 per year), depending on the organisation they work for, and their level of experience.
As a sales and marketing manager develops their skills, their earning potential will generally
increase.
Tools and Technologies
Sales and marketing managers usually require a high level of computer literacy and may also
need to have experience with social media. They may use specialist software for analysing
data to help them create new sales and marketing approaches. Sales and marketing managers
may also be required to build sales through telephone calls.
Education and Training Entrance Requirements
To become a sales and marketing manager you usually need to complete a degree in business
or commerce majoring in marketing.
Most universities in Western Australia offer relevant courses. Contact the universities you are
interested in for more information.
Many sales and marketing managers will generally have worked for a number of years in more
junior positions before progressing to a manager role. You may also be required to complete
further studies in management.
Effective: 22 November 2010
Uncontrolled when printed
Occupation Profile - Sales and marketing manager
http://www.careercentre.dtwd.wa.gov.au/Occupations/Pages/
2 of 2