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Marketing
2.01
Explain the
concept of
marketing.
Marketing

The process of _______, promoting,
_______ and distributing products
in order to satisfy customers’ needs
and wants. Marketing involves all
the activities necessary in getting a
product from the producer to the
consumer.
Marketing Concept



Businesses become successful by
directing all of their efforts to
satisfying the ______ and ______ of
the customers.
Businesses make a profit by offering
the ______ and services that the
consumer wants.
Recognizes the importance of the
consumer in the buying process.
The ______ Functions
of Marketing
1.Marketing Information
Management
2.Product/Service Management
3.Financing
4.Pricing
5.Promotion
6.Selling
7.Distribution
Marketing-Information
Management
Obtaining information needed
to make sound business
decisions. Example: Taste
tests and surveys.
Product/Service
Management

Concepts and
procedures necessary
to obtain, develop,
maintain, and
improve a product or
service mix in
response to market
opportunities.

A. _____
Management:
preventing or
reducing business
loss.

B. ________: Buying
goods and services
for use in the day-today about where a
product is sold.
Financing
Obtaining _______ needed to finance
the operation of a business. This
includes bank loans and offering
credit to customers.
Pricing
Determining a value to charge for
goods and services. It is important
to consider ________ and what
consumers are willing and able to
pay.
Promotion
___________ used to inform or
remind people about a business’s
products. ________ also involves
persuading customers to purchase a
product.
Your AD here!
Selling
Determining customer _____ and
______ through planned,
personalized communication
intended to influence purchase
decisions and ensure satisfaction.
Distribution
The _________, _______ and
________ of goods on their way
from the manufacturer to the
consumer. This includes the
decisions about where to sell a
product.
The Four P’s of
Marketing
The _______ mix, known
as the four P’s, is a
combination of decisions a
business must make in
order to best reach its
target market
PRODUCT

The _______ and ________ a
business will offer to its customers
A. Choice of product: Will the business
offer a variety of products?
 B. Packaging: Does the packaging
protect the product and provide
necessary information about the
product?

PRODUCT continued . . .
C. Level of quality: What level of
quality will the business ensure?
 D. Brand name: What brand name
products will the business offer?
 E. Warranty: Will the business offer a
warranty to its customers to ensure
satisfaction?

PRICE

The amount a business charges
customers for their products
A. ________. Price will be set based
on product demand, cost, and
competitors’ actions.
 B. ________. Will the company only
accept cash? Will the company extend
credit? What type of credit will the
company extend?

PRICE continued . . .

________. Will the business offer
discounts to employees? Locals? Will
the business discount merchandise at
certain times of the year?
PLACE (distribution)

Making _______ available at the
right time and location.
A. ________ of Distribution: the path a
product takes to get from the producer
to the consumer
 B. What specific stores will offer the
products? (wholesaler, retailer,

department, discount, etc.)
PLACE continued . . .

C. What method of __________ will be
used to get the product from the
producer to the consumer? (truck,
train, place, boat, pipeline)

D. How will inventory be handled and
controlled? (methods- physical,
storing, checking, or receiving)
PROMOTION

Informing, reminding, and
_________ customers of the goods
and ________ available to them.
A. What will the message be?
 B. When will the message be delivered?

PROMOTION continued . . .
C. Where will the message be
delivered?
___________________
 D. What inducements will be used to
encourage customers to purchase the
product?
___________________
 E. How will the message be delivered?
___________________
