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Affiliate
Affiliate marketing promotes discovery and drives revenue.
Through our global affiliate network, we empower marketers to engage shoppers across the entire
consumer journey. Affiliate success comes down to partnerships — we connect advertisers with
publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic
strategy that delivers proven incremental revenue and is continually optimized for performance.
The industry has voted us the #1 Affiliate Marketing Network for six consecutive years, and in 2016
we eclipsed past performance by facilitating more than 100 million orders worldwide.
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Advertiser Solutions
Through superior service and innovative technology, our network drives performance for your
business.
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Publisher Solutions
Partner with recognized brands and earn commissions directly from your site.
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The Rakuten Marketing Affiliate Difference
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Quality
Comprehensive screening and monitoring ensure the quality of your affiliate program
partners.
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Technology
Products and tools that make affiliate marketing easier to implement, measure and optimize.
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Service
Best-in-class account management with strategic recommendations to grow your business.
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Attribution & Insights
Access to a dedicated team of analysts and Cadence, our integrated marketing insights and
attribution platform.
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Reach
Our affiliate network can process payments to 202 countries/regions in 25 currencies.
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Feed Management
Data feed solution, PopShops, allows publishers to offer product comparison and advertisers
to create feeds to increase product distribution.
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Protection for Your Brand
Our Brand Quality and Regulatory Compliance Management Service provides a level of security for
brands seeking to minimize risk and ensure that their affiliate marketing program aligns with federal
requirements.
Through daily monitoring highlighting suspicious activity and documenting residual risk, we can
measure the severity and frequency of violations, identify opportunities for improvement, and
provide remediation services.
Learn more
Affiliate marketing drives performance across the funnel.
According to brands surveyed by Forrester Research:

83%
used affiliate marketing primarily for the discovery or awareness stage
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79%
used it for conversion or purchase
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79%
used it for ongoing customer engagement
Influencer marketing inspires product discovery and brand devotion.
New Audiences
84%
traffic driven by influencers are new customers.
Cost Per Acquisition
77%
lower cost per visit from an influencer than other publisher types.
Influencer Consumer Journeys
53%
start with an influencer engagement.
Consumer Engagement
8
pages viewed on average when referred by an influencer.
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Influencer Campaign Management
Comprehensive program management, influencer recruitment, detailed reporting and
actionable insights for each campaign.
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New York Fashion Week
Engaging events during Spring and Fall Fashion weeks bring together top beauty and fashion
advertisers and publishers.
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Blogger & Client Networking
Speed networking, cocktail receptions and educational events create opportunities for
advertisers and publishers to build partnerships.
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Exclusive Bonus Box
Designed to ignite new relationships and grow existing ones, our custom Bonus Box is filled
with fashion & beauty products and hand-delivered to select influencers.
Rakuten Marketing & AHAVA
58% increase in orders
AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively
acquire new customers, increasing overall revenue growth for their US website. Through tiered
commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered
proven results for AHAVA:
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Triple-digit revenue growth each successive year
58% increase in orders YoY
“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network
will be a vital part of that growth.”
Grace Ortelere, Digital Marketing Manager, AHAVA
Rakuten Marketing & Cariloha
68% of revenue influenced
To drive engagement and retention with their increasing site traffic, niche retailer Cariloha
leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of
its bamboo fabric products.
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50% increase in revenue from returning site visitors
68% of total revenue influenced by retargeting
“It wasn’t until we started working with Rakuten Marketing that we understood how much
incremental revenue retargeting could drive. The ability to quantify the specific value of our
retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”
Aaron Hobson, Cariloha Executive VP/Marketing
Rakuten Marketing & Lacoste
70% higher ROI
Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and
acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers
with similar purchase behavior from competitor brands and major retailers. Compared to other
prospecting tactics, the Slice data improved performance:
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12% higher AOV
70% higher ROI
“Working with Rakuten Marketing has been very rewarding for our brand. They go above and
beyond to provide opportunities to gain market insights, new customer data and strategy
optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each
learning we see growth in our campaigns.”
Diana DeVito, Digital Marketing Specialist, Lacoste
Rakuten Marketing & PacSun
57% increased conversion rate
Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for
the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun
shopping program.
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78% increase in ROI
16% decrease in cost-per-click (CPC)
57% increase in conversion rate
“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry
experts and Kenshoo to test the latest developments and product features. This has been a key
partner in our e-commerce program and we look forward to continued success in 2017.”
Eugene Lai, Director of Digital Marketing, PacSun
Trusted by Global Brands
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