Download How to carry out a swot analysis.pps

CYPS – Foundation Degree
How to carry out a swot
analysis.
[email protected]
Aims
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To examine the principles of carrying
out a swot analysis on provision.
For this module
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Learning Outcome One - The SWOT
analysis of provision informs the
discussion within your
Learning Outcome Two – The SWOT
analysis forms the basis for the
implementation and evaluation of the
Work-based Activity.
What does SWOT stand for?
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SWOT stands for
 strengths,
 weaknesses,
 opportunities,
 threats.
Strengths and weaknesses are internal
factors.
Opportunities and threats are external
factors.
What is a SWOT analysis.
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SWOT is a strategic planning tool used to evaluate
the strengths, weaknesses, opportunities, and
threats to a project.
It involves identifying the objective of the project
and the internal and external factors that are
favourable and unfavourable to achieving that
objective.
The Swot as a tool
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A SWOT analysis is a tool for auditing a setting and
its environment.
It is the first stage of planning and helps you to
focus on key issues.
A tool for understanding and decision-making for all
sorts of situations.
Provides a good framework for reviewing strategy,
position and direction of a setting or issue within a
setting.
Successful SWOT
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Be realistic about the strengths and
weaknesses of your setting.
It should distinguish between where your
setting is today, and where it could be in the
future.
It should always be specific.
Keep your SWOT short and simple. Avoid
complexity and over analysis
SWOT is subjective.
Strengths
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Strengths are within the control of the
setting and they occur at present!
Strengths should be capitalised and
harnessed to make weaknesses redundant.
Here you are looking at what you are doing
or have in place at this moment in time.
The next slide gives you some ideas of the
strengths to look for there are many others.
Strengths
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Advantages of theme/idea/policy
Competence in this area, Skill level
Resources, Assets, People
Experience, knowledge, track record
Existing data policies.
Accreditations, qualifications, certifications.
Processes, systems, in place
Cultural, attitudinal, behavioural
Quality measures.
Weakness
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Weaknesses are within the control of the
setting again they occur at present.
They are "lack of...", "missing...", or weak
points.
As far as possible, weaknesses should be
eliminated and this section will assist you in
your essay discussion and work based
project.
The next slide gives you some idea of the
kinds of weakness to look for.
Weakness
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Disadvantages of theme/policy/idea
Gaps in capabilities
Settings vulnerabilities
Timescales, deadlines and pressures
Conflicting projects
Financial restraints.
Staff turnover / training
Reliability of data
Morale, commitment, leadership
Processes and systems, etc
Management commitment.
Opportunities
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Opportunities are positive or favourable factors that
the setting could/should make use of or which
make the project / idea achievable.
They are, however, mostly beyond the control of the
setting.
They are different from strengths in the sense that
strengths are positive internal factors of the
business.
The next slide gives you some idea of the kinds of
opportunities that may be available.
Opportunities
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Training
Government agenda
Technology development and innovation
Multi agency support
Information and research
Partnerships, agencies, distribution
Outcomes for children
Benefits for the settings
Team opportunities.
Threats
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Threats are negative or unfavourable external
factors in the environment and normally beyond the
control of the setting. They adversely affect the
project, if not eliminated or overcome.
Threats differ from weaknesses in as much as they
are beyond the control of the setting. Both have a
negative impact on the project.
The purpose of analysing threats is to look for ways
of trying to avoid them or lessening their negative
impact by making counterbalancing actions.
Threats
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Political effects
Legislative effects
Intentions - various
Partnerships
Maintining commitment to the idea
Obstacles faced
Insurmountable weaknesses
Loss of key staff
Sustainable financial backing
Included in the Swot
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Generally speaking, you should cover
the following aspects, while making a
SWOT analysis for a your setting /
project idea:
Have you considered
Financial Aspects
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Cash flow
Access to additional resources
Investment requirement
Risk
Management, Supervisory
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Management competence
Time
Decision making
Corrective action
Physical Resources
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Infrastructure & utilities
Materials
Customer – child parent
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Impact on parent / child
Legislation
Impact
Barriers
Communication
Questions
With a SWOT analysis it is useful to ask
these questions:
 How can we use our strengths?
 How can we address each weakness?
 How can we exploit each opportunity?
 How can we guard against each
threat?
Advantages of a SWOT
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Simple and only costs time to do.
Generates new ideas to help take
advantage of an organisation's strengths
and defends against threats.
Awareness of political and environmental
threats allows an organisation to have
response plans prepared.
Disadvantages of a SWOT
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May tend to persuade organisations to compile lists
rather than think about what is actually important in
achieving objectives.
Presents lists uncritically and without clear
prioritisation so that, for example, weak
opportunities may appear to balance strong threats.
Usually a simple list and not critically presented.