Download Superbowl Advertising Podcast worksheet

Sports Marketing
Assignment: SuperBowl Advertising Podcasts
Name: _____________________
Background: Companies spend millions of dollars for the opportunity to advertise
during a SuperBowl broadcast. Some people feel this is an effective use of advertising
dollars, others think it’s an outrageous waste of money.
Directions: In this assignment, you will listen to two podcasts and answer the questions
that follow (links and a copy of this worksheet are available online in Moodle under the
assignment ‘SuperBowl Advertising Podcasts’)
1. Podcast: Does the SuperBowl affect the Stock Market? The SuperBowl Indicator
by
American Public Media
2. Podcast: SuperBowl Advertising-The Big Gamble 2007 by Arizona State University - listen to the
first 10 minutes
Answer the following:
Podcast #1
1. In your own words, what is the "SuperBowl Indicator"?
2. In what ways do you think the teams participating in the SuperBowl would have any
effect on our economy (or specifically the stock market?)
Sports Marketing
Assignment: SuperBowl Advertising Podcasts
Podcast #2
3. How much does a 30 second SuperBowl commercial cost?
4. According to the podcast, what are two criticisms of SuperBowl advertising?
5. According to the podcast, how effective are SuperBowl advertisements?
6. When you are watching live TV, what do you do during commercials? Do you watch
them? Do you turn them off? Leave the room?
7. Name one of the advertisers mentioned in this podcast.