Download mARKeTINg PLANNeR

Global Marketing Logistics
Marketing Planner:
A New Level of TRANSPARENCY.
delivered.
IT PAYS TO get EVERYONE on the same Page
WITH MARKETING PLANNER
Planning and overseeing campaigns from spreadsheets is at best a Sisyphean task. Just think
of all the time you spend updating documents in order to ensure everyone is kept up to date.
Not to mention the debates you might have to deal with when a team member has not
received the most recent information.
Leave spreadsheet nightmares behind you.
Marketing Planner module gives you the freedom to
start managing campaigns the way you have always
dreamt of. It gives you complete control of your marketing plan, budget and resources – and ensures that your
entire marketing team is always kept in the loop.
Bring it all together.
Marketing Planner is a real-time, multi-user platform
that lets you seamlessly integrate decentralised teams
and third-party agencies with your marketing team.
It offers you an unparalleled opportunity to bring all
resources together in one place so you can work more
efficiently and be sure everyone stays updated.
Marketing Planner lets you:
• Coordinate teams, plans and budgets with a click.
• Take complete control of your marketing budget
and activities.
• Create individual structures with multiple dimen­
sions at any granularity to suit your desired framework.
• Evaluate your success with automatically generated
reports based on defined KPIs.
Please contact us. We are here to help:
E-mail: [email protected]
www.dhl-global-marketing-logistics.com
Global Marketing Logistics
The software-driven, one-stop marketing management
and logistical solution powered by DHL Global Mail and
BrandMaker.
WE Deliver marketing efficiency.
Worldwide.
Global Marketing Logistics provides you with a software-driven, one-stop solution that concentrates all marketing activities in one cloud-based platform. It makes adapting, handling, producing and distributing your entire print media easier – and more efficient than ever before.
Marketing Planner
helps you streamline your campaign creation process by
providing a central platform for your professional market­ing
planning. It supports you in the comprehensive plan­ning,
budgeting, controlling and successful management of your
marketing activities and campaigns. Its intuitive user interface
gives you and your entire marketing team (including external
partners) access to centralised data so you can make
transparent, short-notice planning adjustments in real-time – and respond to
everyday marketing challenges with
maximum confidence.
Discover more ways to enhance your marketing efficiency.
Marketing Planner is easily integrated with all modules of Global Marketing Logistics so you can benefit from
optimised costs and reduced time-to-market when it comes to printing and distributing your campaign material.
Streamline your workflow even further by combining Marketing Planner with other modules.
Creation
Job Manager
masters the flow of work
so you don’t have to – and
makes it easy to create,
delegate and stay on top of
marketing jobs throughout
your organisation and
beyond.
Production
Marketing Pim
consolidates your product
information to facilitate
the creation of new
assets across any media:
Marketing Product
Information Management
(PIM) the easy way.
MEdia Pool
provides you with an
ultra-secure place for all
your media assets plus a
multidimensional search
engine to make it easy to
find and properly deploy
them worldwide.
Distribution
Web-to-print
enables you to adapt printready, customised and /or
localised marketing material
internally – without the
need for expensive service
providers or complex layout
software.
PRINT & MAIL
rounds off this unique
one-stop solution. DHL
Global Mail also takes care
of all your print advertising:
ensuring cost-effective print
at destination and delivery
on time.
How Marketing Planner WORKS.
With a user interface and functionality optimised for marketing requirements, every activity
and campaign is centrally planned, controlled, budgeted, measured and made transparent
for all stakeholders.
Customised planning
Every information in view
Directly linked documents
You specify how you structure
your campaigns and how you plan
in detail­. Via powerful filters you
can quickly navigate around a
comprehensive planning process.
All activities in relation to the
timeline are readily viewable.
Icons indicate details on priorities,
milestones and specific work
stages.
Briefings, advertising material,
quotations and invoices: every
document related to the particular event is directly attached and
quickly and easily accessible.
Key Performance Indicators (KPIs) are defined during the course of
planning and can be analysed clearly.
From the dimensions for filters and analysis right up to the KPIs all the
information is brought together.
PLANNING AND BUDGETING
MADE EASY.
Planning and budgeting
With a click of the mouse you can switch
between the calendar and budget views – and
between activities and financial planning.
Configure your view …
... for the relevant data
Always up-to-date
In addition to the standard filters
and the outline structure, you can
also set date ranges or zoom in or
out of particular sections.
Budget information, currency,
financial year or level of detail:
You decide which information
will be displayed automatically.
The Marketing Planner ‘calculates’
and tallies up amounts from
lower levels to deliver grand totals
as an overview of budgets.
Target and actual costs can be measured against each other on an
ongoing basis. As a result, overspends can be seen at a glance.
The actual costs incurred and the corresponding invoices are directly
attached to every activity or campaign.
Deutsche Post AG
Head Office Global Mail
53250 Bonn
Germany
www.dhl.com
valid: December 2013