Download Jerry E - Southern Illinois University

Jerry E. Bush
611 West Clayton Road
Carbondale, IL 62901
(618) 351-6923
EDUCATION:
Master of Science, May 2003
Southern Illinois University at Carbondale
Major: Education
Bachelor of Science, December 1997
Southern Illinois University at Carbondale
Major: Journalism
EXPERIENCE:
Daily Egyptian
Business and Advertising Director
July 2006 – Present
Responsible for ensuring expenses do not exceed income. Oversees the day to day
operations including planning: policy making; developing annual budgets; researching
and making recommendations about major equipment purchases; hiring and evaluation of
civil service support staff; approving rates for advertising; determining circulation
coverage; training and motivating student staff; responding to inquiries, complaints and
criticisms of business aspects associated with the paper; monitoring and controlling
accounts receivables/payables; maintaining and explaining business and advertising
policies and procedures; and working with the newspaper’s faculty managing editor in
evaluating equipment needs for newsroom. In addition, the newspaper business and
advertising director teaches advertising-related journalism courses and supervises
practicum training at the newspaper.
Project Coordinator
Palau Climate Change Project
April 2010 - Present
Three-part project in conjunction with Center for Disease Control and Prevention
(CDCP) in Atlanta, GA. Part 1: Completion of Integrated Marketing Campaign
pertaining to the Public Health Impacts of Climate Change in Palau. Part 2: A
photojournalism book pertaining to the “Public Health Impacts of Climate Change in
Palau. Part 3: A website containing all data gathered for steps 1 and 2.
Daily Egyptian
Advertising Supervisor
August 2002 – July 2006
Planned, organized, and coordinated advertising campaigns and special promotions with
campus, local, and national advertisers, advertising staff, printer, and editorial staff;
assisted in the evaluation and determination of advertising rates and sales goals; forecasts
revenues of advertisements; assists in planning publication schedules; set up and
maintained schedules for advertising staff to meet deadlines; assigns advertising accounts
and sales personnel; supervises billing; collects overdue accounts; supervises and/or
participates in advertising layout and dummy operations; conducts employee training
programs and advertising campaign staff meetings; reviews performance of staff;
corresponds with customers concerning advertising rates and policies or to solicit new
accounts.
Daily Egyptian
Advertising Assistant
July 1997 – August 2002
Planned special promotions to stimulate advertising; made personal or telephone contacts
to solicit new accounts or to increase use of advertising by current customers; supervised
and coordinated activities of employees engaged in selling and preparing advertising
materials; including training the employees, evaluating their performance, and arranging
their work schedules; reviewed advertising copy received, suggested changes to improve
effectiveness or to meet established standards, approved final copy, and forwarded to
composing room; provided cost estimates; determined word, line, or day rates using rate
schedule; assisted in the evaluation and determination of rates and sales goals for
assigned division; collected payments, reviewed customer accounts and determined credit
status; reconciled accounts and records; assisted in billing and collection of overdue
accounts; and prepared budget, activity, and business reports.
Course Lecturer
Journalism 304
Placing Advertising/IMC Messages in Media
January 2012 – Present
Examination of the various media systems/types available to carry advertising/IMC
creative messages. Emphasis is given to both the development of advertising/IMC media
objectives and strategies in the context of a media plan, as well as the steps involved in
the actual negotiation of specific media vehicles.
Course Lecturer
Journalism 301
Principles of Advertising/IMC
August 2011 – December 2011
An introduction to integrated marketing communications elements, including advertising,
direct response, sales promotion and marketing public relations, and their functions in
today’s communication environment. Explores research, media and message elements
involved in the creation of a campaign; governmental regulations; and social and
economic considerations.
Course Lecturer
Journalism 304
Placing Advertising/IMC Messages in Media
January 2011 – May 2011
Examination of the various media systems/types available to carry advertising/IMC
creative messages. Emphasis is given to both the development of advertising/IMC media
objectives and strategies in the context of a media plan, as well as the steps involved in
the actual negotiation of specific media vehicles.
Course Lecturer
Journalism 406
Advertising/IMC Campaigns
August 2010 – December 2010
Conceptual synthesis and practical application of business, research, media and creative
principles used in the formulation of persuasive messages. Includes the development of a
complete integrated marketing communications (IMC) campaign for a specific advertiser.
Includes all relevant target audience contact points (e.g., advertising, sales promotion,
marketing public relations, event marketing, packaging) and both written and oral
presentation of the campaign.
Course Lecturer
Journalism 304
Placing Advertising/IMC Messages in Media
January 2010 – May 2010
The Examination of the various media systems/types available to carry advertising/IMC
creative messages. Emphasis is given to both the development of advertising/IMC media
objectives and strategies in the context of a media plan, as well as the steps involved in
the actual negotiation of specific media vehicles.
Course Lecturer
Journalism 304
Placing Advertising/IMC Messages in Media
August 2009 – December 2009
The Examination of the various media systems/types available to carry advertising/IMC
creative messages. Emphasis is given to both the development of advertising/IMC media
objectives and strategies in the context of a media plan, as well as the steps involved in
the actual negotiation of specific media vehicles.
Course Lecturer
Journalism 406
Advertising/IMC Campaigns
January 2009 – May 2009
The conceptual synthesis and practical application of business, research, media and
creative principles used in the formulation of persuasive messages. Includes the
development of a complete integrated marketing communications (IMC) campaign for a
specific advertiser. Includes all relevant target audience contact points (e.g., advertising,
sales promotion, marketing public relations, event marketing, packaging) and both
written and oral presentation of the campaign.
Course Lecturer
Journalism 304
Placing Advertising/IMC Messages in Media
January 2009 – May 2009
The examination of the various media systems/types available to carry advertising/IMC
creative messages. Emphasis is given to both the development of advertising/IMC media
objectives and strategies in the context of a media plan, as well as the steps involved in
the actual negotiation of specific media vehicles.
Course Lecturer
Journalism 406
Advertising/IMC Campaigns
August 2008 – December 2008
Conceptual synthesis and practical application of business, research, media and creative
principles used in the formulation of persuasive messages. Includes the development of a
complete integrated marketing communications (IMC) campaign for a specific advertiser.
Includes all relevant target audience contact points (e.g., advertising, sales promotion,
marketing public relations, event marketing, packaging) and both written and oral
presentation of the campaign.
Course Lecturer
Journalism 301
Principles of Advertising/IMC
August 2008 – December 2008
An introduction to integrated marketing communications elements, including advertising,
direct response, sales promotion and marketing public relations, and their functions in
today’s communication environment. Explores research, media and message elements
involved in the creation of a campaign; governmental regulations; and social and
economic considerations.
Course Lecturer
Journalism 406
Advertising/IMC Campaigns
January 2008 – May 2008
Conceptual synthesis and practical application of business, research, media and creative
principles used in the formulation of persuasive messages. Includes the development of a
complete integrated marketing communications (IMC) campaign for a specific advertiser.
Includes all relevant target audience contact points (e.g., advertising, sales promotion,
marketing public relations, event marketing, packaging) and both written and oral
presentation of the campaign.
Course Lecturer
Journalism 301
Principles of Advertising/IMC
January 2008 – May 2008
An introduction to integrated marketing communications elements, including advertising,
direct response, sales promotion and marketing public relations, and their functions in
today’s communication environment. Explores research, media and message elements
involved in the creation of a campaign; governmental regulations; and social and
economic considerations.
Course Lecturer
Journalism 406
Advertising/IMC Campaigns
August 2007 – December 2007
Conceptual synthesis and practical application of business, research, media and creative
principles used in the formulation of persuasive messages. Includes the development of a
complete integrated marketing communications (IMC) campaign for a specific advertiser.
Includes all relevant target audience contact points (e.g., advertising, sales promotion,
marketing public relations, event marketing, packaging) and both written and oral
presentation of the campaign.
Course Lecturer
Journalism 301
Principles of Advertising/IMC
August 2007 – December 2007
An introduction to integrated marketing communications elements, including advertising,
direct response, sales promotion and marketing public relations, and their functions in
today’s communication environment. Explores research, media and message elements
involved in the creation of a campaign; governmental regulations; and social and
economic considerations.
Course Lecturer
Journalism 406
Advertising/IMC Campaigns
January 2007 – May 2007
Conceptual synthesis and practical application of business, research, media and creative
principles used in the formulation of persuasive messages. Includes the development of a
complete integrated marketing communications (IMC) campaign for a specific advertiser.
Includes all relevant target audience contact points (e.g., advertising, sales promotion,
marketing public relations, event marketing, packaging) and both written and oral
presentation of the campaign.
Course Lecturer
Journalism 301
Advertising Principles
January 2005 – May 2005
An introduction to integrated marketing communications elements, including advertising,
direct response, sales promotion and marketing public relations, and their functions in
today’s communication environment. Explores research, media and message elements
involved in the creation of a campaign; governmental regulations, and social and
economic considerations.
Course Lecturer
Journalism 304
Placing Advertising/IMC Messages in Media
January 2002 – May 2002
Examination of the various media systems/types available to carry advertising/IMC
creative messages. Emphasis is given to both the development of advertising/IMC media
objectives and strategies in the context of a media plan, as well as the steps involved in
the actual negotiation of specific media vehicles.