Download MEDIA STUDIES 120 FINAL EXAM

MEDIA STUDIES 120 FINAL EXAM
January 2016
Part I
Multiple Choice
Value
90
Carefully read each question and circle the letter next to the word or phrase which best
completes each statement on your answer sheet.
1
The propaganda technique of ____________ uses statements like “The Scots are an
angry people.”
A)
B)
2
C)
D)
glittering generalities
assertion
High culture activities such as the love of opera are most often transferred
_______________________.
A)
B)
3
simplification - stereotyping
name calling
through by television
through the mass media
C)
D)
by tradition
by the internet
The propaganda technique of ________________ tries to convince us of an idea or
proposal by presenting it as the least offensive option. Option A may be bad, but
option B is far worse.
A)
B)
bandwagon
card stacking
C)
D)
testimonial
lesser of two evils
4
Recently, former Tonight Show Host, Jay Leno, who has a collection of over 200 cars
and motorcycles, was asked about global warming and the future of the gas powered
automobile to which he replied, "I'm not worried about it, the engineers will
eventually solve these problems."
Based on that statement, one could say that there is a good possibility Jay Leno
believes in ______________________.
A)
B)
5
technological determinism
the construct of reality
Carl Jung
Sigmund Freud
C)
D)
Walter Lippmann
John Hershey
In a universe governed by ____________________ every event is nothing more
than a series of coincidences.
A)
B)
7
C)
D)
Edward Bernays uncle was ___________________ one of the pioneers of
psychology.
A)
B)
6
logical determinism
theological determinism
chaos theory
logical determinism
C)
D)
biological determinism
casual determinism
In class we watched a short documentary about __________________ where it was
shown that the only media its citizens receive is government propaganda. Because of
this, its citizens truly believe they live in the greatest, most powerful nation on earth
and their leader is all powerful.
A)
B)
North Korea
Vietnam
C)
D)
Japan
Taiwan
8
In 2011, the Best Buy ran an ad staring Ozzy Osborne and Justin Bieber using the
propaganda technique of ______________ to help sell their “Buy Back Program” by
first showing a 3G phone, then a 4G, a 5G and finally a 6G phone. Presently, 5G and
6G phones don’t exist and no one knows for sure if they ever will be released.
A)
B)
9
C)
D)
assertion
lesser of two evils
Running into a guy dressed like gentleman shown below at the convenience store in
Grand Bay-Westfield is an example of how the mass media can be used to
________________.
A)
B)
10
bandwagon
card stacking
inform
entertain
C)
D)
persuade
transmit culture
The following ad features comedian and talk show host Ellen DeGeneres. This is an
example of using the _______________________ propaganda techniques of sell a
product. Click here to see ad.
A)
B)
C)
D)
11
name calling, assertion and bandwagon
testimonial, name calling and glittering generalities
card stacking, name calling and bandwagon
simplification/stereotyping, bandwagon and pinpointing the enemy
Edward Bernays was one of the first people to combine ______________ and the
mass media to attach feelings of success, power, to consumer goods.
A)
B)
radio
biology
C)
D)
chemistry
psychology
12
On February 28th, the 88th Academy Awards or Oscars will be held. This award was
actually invented in 1929 by _______________ who grew up in Saint John.
A)
B)
13
Sociology
Television
C)
D)
Advertising
Biology
method
improvisational
C)
D)
stage or classical
new age
The two propaganda techniques that stand out in the following advertisement are:
Click here to see ad.
A)
B)
C)
D)
16
Donald Sutherland
Louis B. Mayer
In this scene, William Shatner is using the ________________ acting style.
Click here to see clip.
A)
B)
15
C)
D)
The diagram shown below demonstrates the “perfect storm” of events that occurred
between 1900 and 1920 that helped lead to what we now call “the construct of
reality”. What word is missing from the diagram?
A)
B)
14
Orson Wells
Lyman Ward
pin-pointing the enemy and bandwagon
assertion and name calling
glittering generalities and plain folk
name calling and testimonial
In the late 1920’s all of the major movie studios adopted a form of self-censorship
which became known as _________________.
A)
B)
The Censor Board
The Production Code
C)
D)
The Moral Code
The Video Guide
17
In the documentary “The 11th Hour” it was stated that many North Americans are
______________________ constantly searching for “new things” to make us happy
and the root cause was our way of thinking is constantly reinforced by messages
from the mass media.
A)
B)
18
always happy
in a psychosis
books
propaganda
C)
D)
advertising
news papers
In 1938, The War of the Worlds broadcast, taught businesses and governments
_________________.
A)
B)
C)
D)
20
C)
D)
Joseph Gobbles once stated "The Nazi Party would never have come to power
without the invention of the radio or the use of _______________.
A)
B)
19
suffering from depression
poor
television is a good advertising tool
Orson Wells radio programs were extremely popular
the mass media can be used to get people to react almost instantly
people almost never pay attention to what they hear or see
The propaganda technique of _____________ is an appeal to the subject to follow
the crowd, to join in because others already have.
A)
B)
testimonial
assertion
C)
D)
pin pointing the enemy
bandwagon
21
Some believe the mass media would prefer it if people believed in technological
determinism rather than theological determinism because _______________.
A)
B)
C)
D)
22
When automobile manufactures give their cars names like Mustang, Jaguar, Cougar
or Dart are using the propaganda technique of ______________ to help sell the
product.
A)
B)
23
most mass media companies are run are atheists who don't believe in
a religion
deeply religious people generally don't make good consumers
they feel religion has no place in the mass media
most mass media companies are run are by people who believe in casual
determinism
transfer
simplification / stereotyping
C)
D)
name calling
assertion
In 1996 the wildly popular Tamagotchi was introduced. One of the characteristics of
popular culture is that ___________________.
A)
B)
C)
D)
popular culture rarely lasts long
popular culture lasts for decades
popular culture eventually becomes high culture
very few people participate in popular culture
24
This scene from the 1968 film Planet of the Apes challenged the voluntary censorship
code followed by all of the major film and television studios because it ___________.
A)
B)
C)
D)
25
After the First World War, Edward Bernays began a career teaching governments and
corporations how to manipulate the public by getting them to _______________.
A)
B)
C)
D)
26
the good of the nation instead of their personal needs
their needs instead of their wants
the good of the nation instead of their personal wants
their wants instead of their needs
the raccoon
the bear
C)
D)
the trucks
the homeowner
Edmonton
Vancouver
C)
D)
Calgary
Halifax
The following advertisement uses the propaganda technique of _________________
to try and sell its product. Click here to see clip.
A)
B)
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on
on
on
on
In class we discussed how Canada is rapidly becoming a major player in the
television and motion picture industry. Presently, Star Trek Beyond, War for the
Planet of the Apes, The Power Rangers, Deadpool, Fifty Shades Darker, and over 25
television series are all being filmed in ________________.
A)
B)
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focus
focus
focus
focus
The enemy being pinpointed in the following advertisement for the Nissan Leaf
electric car ad would be ___________. Click here to see clip.
A)
B)
27
showed unnecessary cruelty
showed complete nudity
showed unnecessary drunkenness
None of the above answers are correct because the scene did not break the
code.
plain folk
card stacking
C)
D)
testimonial
repetition
The mass media age began with the invention of ________________.
A)
B)
voice radio
the book
C)
D)
the printing press
television
30
Below is an image of some people out fox hunting somewhere on a British estate.
One of the characteristics of high culture is its traditions and values _____________.
A)
B)
C)
D)
31
Look closely at the packaging of the tube of tooth paste shown below. Even the
packaging is using the propaganda technique of ______________.
A)
B)
32
testimonial
transfer
C)
D)
glittering generalities
bandwagon
The following attack ad against Justin Trudeau during the last Canadian election
campaign in 2015, uses the ____________________ propaganda techniques.
Click here to see ad.
A)
B)
C)
D)
33
change often
change rapidly
are transmitted through the mass media
change very slowly if they change at all
pinpointing the enemy and assertion and transfer
transfer and bandwagon
name calling and simplification
all of these techniques are used
This scene from the 1968 film “2001 a Space Odyssey” only has 12 minutes of
dialogue in the entire film is regarded as a masterpiece partly because of its use of
the ________________ acting technique. Click here for clip.
A)
B)
method
stage or classical
C)
D)
stage
new age
34
All of the movie studios shown below were either founded or co-founded by
Canadians except _________________.
A)
B)
35
Warner Brothers
United Artists
these
these
these
these
beliefs
beliefs
beliefs
beliefs
do not offer solutions to today's problems
are simply wrong
can remove the incentive or reason for people to work for money
are dangerous
The Nazi propaganda poster shown below uses the propaganda techniques of
___________________. (No translation is needed)
A)
B)
C)
D)
37
C)
D)
One of the reasons many corporations and those who control the mass media
would prefer people believe in technological determinism rather than casual
determinism, theological determinism or chaos theory is because _____________.
A)
B)
C)
D)
36
MGM
20th Century Fox
bandwagon and assertion
card stacking and pinpointing the enemy
testimonial and bandwagon
pin pointing the enemy and simplification - stereotyping
Edward Bernays believed people were ____________________ and needed to be
controlled.
A)
B)
dangerous and irrational
selfish and greedy
C)
D)
ignorant and simple minded
dirty and unhealthy
38
Louis B Mayer is credited with creating the __________________, where the actors
were just as important if not more important than the movie itself.
A)
B)
39
Technological Determinism
Logical Determinism
C)
D)
Theological Determinism
Chaos Theory
repetition
card stacking
C)
D)
transfer
plain folks
One obvious clue that a scene in a nature film may have been staged is
__________________________ Click here to see clip.
A)
B)
C)
D)
42
star system
mold system
When comedian Jon Stewart placed an image of 2010 Presidential candidate Mitt
Romney who is one of the richest businessmen in America beside an image of Mr.
Burns during on his show, he was engaging in the propaganda technique of
___________________.
A)
B)
41
C)
D)
___________________ determinism states that each time a problem is solved, new
problems are created.
A)
B)
40
method system
Hollywood system
the
the
the
the
fact there is no sound
scene is shot on a cloudy day to hide the shadows
scene is shot in a studio
fact that the camera angle or camera location changes between shots
It is said that the mass media age began with the invention of voice radio because
________________.
A)
B)
C)
D)
in 1920, most people in the world could not read
by 1920, most people in the world had a radio
radio was very popular
The above statement is not true
43
In the 1968 film “2001 a Space Odyssey”, a character uses a debit card to pay for a
video phone call. Debit cards were first introduced to the public eleven years later in
1977. Examples like this found in film and television have been offered up as proof
that the mass media ___________________.
A)
B)
C)
D)
44
In propaganda, an ad stating “4 out of 5 women prefer L’Oreal hair color” without
any supporting evidence to back up the statement is actually using a(n)
________________ propaganda technique.
A)
B)
45
simplification
assertion
C)
D)
transfer
pin pointing the enemy
Academy Awards or Oscars were originally a clever public relations gimmick designed
to promote ____________________ studios which was the biggest film studio at
the time.
A)
B)
46
steals its ideas from industry
has no bearing on the future
can construct reality
makes lucky guesses some times
Warner Brothers
20th Century Fox
C)
D)
United Artists
MGM
This scene from the 1968 film “Planet of the Apes” demonstrates ______________
which was due to not properly following the production schedule and staying on
budget. Click here to see clip.
A)
B)
a lack of computer animation
errors in continuity
C)
D)
linear editing
non – linear editing
47
The use of Brittany Spears in this advertisement for Pepsi is using the propaganda
technique of __________________________.
A)
B)
48
simplification
name calling
C)
D)
glittering generalities
testimonial
Starting during the Silent Era, the film industry in ___________________________.
Metropolis made in Germany in 1927
A)
B)
C)
D)
49
On average it takes _______________ year(s) to make a feature length motion
picture.
A)
B)
50
America came to view film making as an art form while Europe came to view
the film industry as a commercial business
Both America and Europe came to view film making as a commercial business
America came to view film making as commercial business while Europe came
to view the film industry as an art form
Both America and Europe came to view film making as an art form
one
two
C)
D)
three
four
At the beginning of the 20th century, many people began to believe that society was
created by man and not by a god or gods. This became known as ______________.
A)
B)
Technological Determinism
the Social Construct
C)
D)
Theological Determinism
the Construct of Reality
51
The World War II propaganda poster shown below uses the propaganda techniques
of __________________.
A)
B)
52
C)
D)
testimonial as assertion
card stacking and repetition
One of the reasons why "Birth of a Nation" is a famous film is because it was the
first film________________________.
A)
B)
53
pinpointing the enemy and simplification
glittering generalities and transfer
to use non-linear editing
to use method acting
C)
D)
to have sound
shot in color
This scene from the 1968 film "Planet of the Apes" demonstrates the ____________
propaganda technique. Click here to see clip.
A)
B)
card stacking
assertion
C)
D)
plain folk
simplification - stereotyping
54
For almost 30 years Louis B. Mayer he was the “King of Hollywood” making and
breaking careers on a whim while being one of the highest paid people in America
but in actuality, he was __________________,
A)
B)
55
only an employee at MGM
illegal immigrant.
bandwagon
pin pointing the enemy
C)
D)
the lesser of to evils
testimonial
Today were are in what is known as the Modern Film Era which began with the
release of ________________________.
A)
B)
57
C)
D)
The propaganda technique identified by the green arrow on the poster shown below
is called ______________________.
A)
B)
56
always broke
a con man
The Godfather
Star Wars Episode IV
C)
D)
The Wizard of OZ
Superman Man of Steel
Louis B. Mayer first made his mark in Hollywood buy shutting down the production of
a troubled film called __________________ being made in Italy and moved the
entire production back to Hollywood and starting over.
A)
B)
Ben Hur
Gone with the Wind
C)
D)
Lassie
The Godfather
58
With of the following television shows would pass the film and television censorship
rules that were in place from the late 1920’s until the late 1960’s?
A)
C)
B)
D)
59
The main reason why many nature/adventure films are staged or faked is because
___________________. Click here to see clip.
A)
B)
C)
D)
60
casual determinism, biological determinism and chaos theory
chaos theory, theological determinism and casual determinism
logical determinism, biological determinism and technological determinism
none of the above answers are correct
In Europe during the 1930's, the ________________ became a big fan of Edward
Bernays work and used his ideas to help them gain power.
A)
B)
62
most film makers are lazy
most film makers don’t like doing nature films
it is extremely rare for film makers to come across these events in the wild
most film makers are afraid of wild animals
The film "Knowing" explores the concepts of ____________________. Click here to
see clip.
A)
B)
C)
D)
61
Mad Men
Breaking Bad
The Walking Dead
None of these shows would pass
Nazi Party
Fascist Party
C)
D)
Communist Party
Liberal Party
The idea that you are sitting here reading this question, at this exact place, at this
exact moment in time was inevitable is an example of _____________.
A)
B)
technological determinism
theological determinism
C)
D)
casual determinism
chaos theory
63
______________________ has been credited as being one of the first people
to use storyboards during film production.
A)
B)
64
Louis B. Mayer
Walt Disney
technological determinism
logical determinism
C)
D)
biological determinism
chaos theory
The following scene from the 1968 film Planet of the Apes challenged the voluntary
censorship code followed by all of the major film and television studios because it
____________________. Click here to see clip
A)
B)
C)
D)
66
C)
D)
For better or worse, the cell phone has changed the way society works and the way
people behave. This is an example of _________________.
A)
B)
65
George Lucas
Stanley Kubrick
showed unnecessary cruelty
showed complete nudity
used profanity
None of the above answers are correct because the scene did not break the
code.
The invention of ___________________ around 1430 CE led to the spread of
information around the world.
A)
B)
paper
radio
C)
D)
the telephone
the printing press
67
When manufactures of electric cars state their cars do not emit greenhouse gasses
but fail to tell you that 80% of the electricity generated in North America still comes
from the burning of oil, natural gas and coal they are using the propaganda
technique of ________________.
A)
B)
68
glittering generalities
card stacking
three
four
C)
D)
five
six
The propaganda techniques used in this Rebook advertisement are
_______________________________. Click here to see ad.
A)
B)
C)
D)
70
C)
D)
Elements of rhetorical language such as card stacking, transfer, assertion or name
calling are often used in English literature. However, when __________ or more of
these techniques are used together in an effort to either promote or injure a cause,
the piece of work can be called propaganda.
A)
B)
69
bandwagon
name calling
assertion, name calling and simplification - stereotyping
testimonial, plain folk and glittering generalities
bandwagon, testimonial and transfer
card stacking, simplification - sterreotyping and lesser of two evils
In creating album covers like the one shown below, many believe The Beatles tried
to construct the reality that _____________ had died and was replaced with an
imposter.
A)
B)
John Lennon
George Harrison
C)
D)
Paul McCartney
Ringo Starr
71
Harry Saltzman was born in Quebec but grew in in Saint John’s South End. He later
went on to create and co-produce the _______________________ film franchise
which is the third most successful film franchise in history.
A)
B)
72
Jurassic Park
James Bond
bandwagon, assertion and simplification - stereotyping
simplification - stereotyping, name calling and card stacking
plain folk, transfer and simplification- stereotyping
testimonial, simplification - stereotyping and transfer
This advertisement for Dodge Ram trucks uses the propaganda technique of
__________________________.
A)
B)
74
C)
D)
The three propaganda techniques use in the following ad are ______________.
Click here to see ad.
A)
B)
C)
D)
73
Star Trek
Star Wars
glittering generalities
name calling
C)
D)
bandwagon
assertion
In class we saw a segment from Leonardo DiCaprio's documentary "The 11th Hour"
where it was suggested that nothing we do to help the environment will work unless
we reject the what mass media is telling us and _______________________.
A)
B)
recycle more
adopt nuclear power
C)
D)
build more wind turbines
stop over consuming
75
The format of the script or screenplay sample shown below is wrong because
__________________________.
The Storm
08/09/2009
Adapted by I.C. Ttrub from the novel I See Crazy People
ext. an old farm house. night
A run down Victorian farm house surrounded by crooked
trees. The wind is howling and rain is coming down in sheets.
Lightning cracks across the sky and suddenly the lights go
out.
int. kitchen
MARY
What happened! Bill! Where are you?
int. top of the stairs leading to the second floor
BILL
Mary! I'm Upstairs and I'm not coming down!
A)
B)
C)
D)
76
the spoken line is indented
the location of the scenes is not capitalized
the description of the action is not centered
the characters names are centered
In the Dodge RAM ad “Code of the West,” there is a quick shot of a competitor’s
truck, the Ford F150. In this example, of the ______________________ propaganda
technique is used.
A)
B)
plain folk
pin pointing the enemy
C)
D)
name calling
assertion
77
_____________________ is considered the “Father of Propaganda.
A)
B)
78
Joseph Goebbles
Edward Bernays
The Ministry of Public Enlightenment and Propaganda
The Department of Propaganda
The Department of Media and Propaganda
The Ministry of Public Education and Propaganda
The image below was taken form a clip we saw in class where Stephen Colbert was
demonstrating that some television networks such as CBS, NBC, ABC, CBC and CTV
were still bound by the _________________.
A)
B)
80
C)
D)
Soon after the Nazis came to power in 1934, they set up a government department
which controlled all forms of media in Germany and was used its power to promote
Nazi ideals.
A)
B)
C)
D)
79
Benjamin Franklyn
Orson Wells
The Moral Code
The Censor Board
C)
D)
The Production Code
The Video Guide
A screenplay or script many be an original idea or based on _______________.
A)
B)
an existing book
a comic book
C)
D)
historical events
all of these are correct
81
In 2011, the Best Buy ran an ad staring Ozzy Osborne his wife Sharron Osborne in
order to promote their “Buy Back Program”. In this part of the ad, Ozzy and Sharron
are shown bickering with each other over the phone. By doing this Best Buy is
engaging in the ________________________ propaganda technique.
A)
B)
82
C)
D)
assertion
lesser of two evils
In May 1907, live music was for the first time to accompany a motion picture at the
Old Nickel Theater in _________________, New Brunswick.
A)
B)
83
plain folk
card stacking
Fredericton
Saint John
C)
D)
Moncton
Bathurst
In 1968, Martin Cooper saw the device shown below on a television show called
___________________ and later went on to invent the cell phone.
A)
B)
Lost in Space
Star Trek
C)
D)
Space Odyssey
The Monkeys
84
The format of the script sample shown below is wrong because ___________.
The Storm
08/09/2009
Adapted by I.C. Ttrub from the novel I See Crazy People
EXT. AN OLD FARM HOUSE. NIGHT
A run down Victorian farm house surrounded by crooked
trees. The wind is howling and rain is coming down in sheets.
Lightning cracks across the sky and suddenly the lights go
out.
INT. KITCHEN
MARY
What happened! Bill! Where are you?
INT. TOP OF THE STAIRS LEADING TO THE SECOND FLOOR
BILL
Mary! I'm Upstairs and I'm not coming down!
A)
B)
C)
D)
85
location of the scenes is capitalized
characters names are centered
description of the action is not centered
spoken line is not indented
This 1958 Oscar winning film “White Wilderness” from Disney is now famous because
______________________.Click here to see clip.
A)
B)
C)
D)
86
the
the
the
the
the dangers the film makers endured to get the shots
it helped save the endangered Artic Lemming
film makers staged the sequence where lemmings commit mass suicide
it was one of the first mature documentaries ever made
The idea that North American baby boys usually wear blue and baby girls wear pink
is a(n) _______________ .
A)
B)
social construct
myth
C)
D)
example of theological determinism
example of biological determinism
87
One of the reasons Louis B. Mayer was eventually fired from MGM was because
he _____________________________.
A)
B)
C)
D)
88
To save money and keep the actors from aging throughout the film series, all of the
live action shots of the Lord of the Rings trilogy were filmed at the same time then
the footage was edited into three separate films. This is an example of
_______________________.
A)
B)
89
began drinking heavily
continued to make family oriented films and musicals while the other studios
were moving toward more mature themed films which is what movie goers
wanted
became addicted to drugs
continued to make mature themed films instead of the family oriented films
and musicals the other studios were making is what movie goers wanted
low budget film making
linear editing
C)
D)
non – linear editing
poor production planning
In 1938, The War of the Worlds broadcast, taught businesses and governments
_________________.
A)
B)
C)
D)
television is a good advertising tool
Orson Wells radio programs were extremely popular
the mass media can be used to get people to react almost instantly
people almost never pay attention to what they hear or see
90
The Beatles seemed to constantly refer to the number ________________ in an
attempt to imply that one of the band members was in fact dead.
A)
B)
one
two
Part II
C)
D)
Short Answer
three
four
Value
10
Carefully read each question then answer the question in the space provided on your
answer sheet.
1
In your group you made a short video. Starting with the screenplay or script,
(4)
describe or list the steps in order your group followed (or should have followed) in
order to complete the video.
2
In the spaces provided, briefly describe where each of the following propaganda
techniques are used in the following Best Buy ad. Click here to see ad.
(4)
Testimonial –
Bandwagon –
Name Calling –
Simplification or stereotyping –
3
Briefly explain why the Best Buy ad you just watched qualifies as propaganda. (2)