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MEDIA STUDIES 120 FINAL EXAM January 2016 Part I Multiple Choice Value 90 Carefully read each question and circle the letter next to the word or phrase which best completes each statement on your answer sheet. 1 The propaganda technique of ____________ uses statements like “The Scots are an angry people.” A) B) 2 C) D) glittering generalities assertion High culture activities such as the love of opera are most often transferred _______________________. A) B) 3 simplification - stereotyping name calling through by television through the mass media C) D) by tradition by the internet The propaganda technique of ________________ tries to convince us of an idea or proposal by presenting it as the least offensive option. Option A may be bad, but option B is far worse. A) B) bandwagon card stacking C) D) testimonial lesser of two evils 4 Recently, former Tonight Show Host, Jay Leno, who has a collection of over 200 cars and motorcycles, was asked about global warming and the future of the gas powered automobile to which he replied, "I'm not worried about it, the engineers will eventually solve these problems." Based on that statement, one could say that there is a good possibility Jay Leno believes in ______________________. A) B) 5 technological determinism the construct of reality Carl Jung Sigmund Freud C) D) Walter Lippmann John Hershey In a universe governed by ____________________ every event is nothing more than a series of coincidences. A) B) 7 C) D) Edward Bernays uncle was ___________________ one of the pioneers of psychology. A) B) 6 logical determinism theological determinism chaos theory logical determinism C) D) biological determinism casual determinism In class we watched a short documentary about __________________ where it was shown that the only media its citizens receive is government propaganda. Because of this, its citizens truly believe they live in the greatest, most powerful nation on earth and their leader is all powerful. A) B) North Korea Vietnam C) D) Japan Taiwan 8 In 2011, the Best Buy ran an ad staring Ozzy Osborne and Justin Bieber using the propaganda technique of ______________ to help sell their “Buy Back Program” by first showing a 3G phone, then a 4G, a 5G and finally a 6G phone. Presently, 5G and 6G phones don’t exist and no one knows for sure if they ever will be released. A) B) 9 C) D) assertion lesser of two evils Running into a guy dressed like gentleman shown below at the convenience store in Grand Bay-Westfield is an example of how the mass media can be used to ________________. A) B) 10 bandwagon card stacking inform entertain C) D) persuade transmit culture The following ad features comedian and talk show host Ellen DeGeneres. This is an example of using the _______________________ propaganda techniques of sell a product. Click here to see ad. A) B) C) D) 11 name calling, assertion and bandwagon testimonial, name calling and glittering generalities card stacking, name calling and bandwagon simplification/stereotyping, bandwagon and pinpointing the enemy Edward Bernays was one of the first people to combine ______________ and the mass media to attach feelings of success, power, to consumer goods. A) B) radio biology C) D) chemistry psychology 12 On February 28th, the 88th Academy Awards or Oscars will be held. This award was actually invented in 1929 by _______________ who grew up in Saint John. A) B) 13 Sociology Television C) D) Advertising Biology method improvisational C) D) stage or classical new age The two propaganda techniques that stand out in the following advertisement are: Click here to see ad. A) B) C) D) 16 Donald Sutherland Louis B. Mayer In this scene, William Shatner is using the ________________ acting style. Click here to see clip. A) B) 15 C) D) The diagram shown below demonstrates the “perfect storm” of events that occurred between 1900 and 1920 that helped lead to what we now call “the construct of reality”. What word is missing from the diagram? A) B) 14 Orson Wells Lyman Ward pin-pointing the enemy and bandwagon assertion and name calling glittering generalities and plain folk name calling and testimonial In the late 1920’s all of the major movie studios adopted a form of self-censorship which became known as _________________. A) B) The Censor Board The Production Code C) D) The Moral Code The Video Guide 17 In the documentary “The 11th Hour” it was stated that many North Americans are ______________________ constantly searching for “new things” to make us happy and the root cause was our way of thinking is constantly reinforced by messages from the mass media. A) B) 18 always happy in a psychosis books propaganda C) D) advertising news papers In 1938, The War of the Worlds broadcast, taught businesses and governments _________________. A) B) C) D) 20 C) D) Joseph Gobbles once stated "The Nazi Party would never have come to power without the invention of the radio or the use of _______________. A) B) 19 suffering from depression poor television is a good advertising tool Orson Wells radio programs were extremely popular the mass media can be used to get people to react almost instantly people almost never pay attention to what they hear or see The propaganda technique of _____________ is an appeal to the subject to follow the crowd, to join in because others already have. A) B) testimonial assertion C) D) pin pointing the enemy bandwagon 21 Some believe the mass media would prefer it if people believed in technological determinism rather than theological determinism because _______________. A) B) C) D) 22 When automobile manufactures give their cars names like Mustang, Jaguar, Cougar or Dart are using the propaganda technique of ______________ to help sell the product. A) B) 23 most mass media companies are run are atheists who don't believe in a religion deeply religious people generally don't make good consumers they feel religion has no place in the mass media most mass media companies are run are by people who believe in casual determinism transfer simplification / stereotyping C) D) name calling assertion In 1996 the wildly popular Tamagotchi was introduced. One of the characteristics of popular culture is that ___________________. A) B) C) D) popular culture rarely lasts long popular culture lasts for decades popular culture eventually becomes high culture very few people participate in popular culture 24 This scene from the 1968 film Planet of the Apes challenged the voluntary censorship code followed by all of the major film and television studios because it ___________. A) B) C) D) 25 After the First World War, Edward Bernays began a career teaching governments and corporations how to manipulate the public by getting them to _______________. A) B) C) D) 26 the good of the nation instead of their personal needs their needs instead of their wants the good of the nation instead of their personal wants their wants instead of their needs the raccoon the bear C) D) the trucks the homeowner Edmonton Vancouver C) D) Calgary Halifax The following advertisement uses the propaganda technique of _________________ to try and sell its product. Click here to see clip. A) B) 29 on on on on In class we discussed how Canada is rapidly becoming a major player in the television and motion picture industry. Presently, Star Trek Beyond, War for the Planet of the Apes, The Power Rangers, Deadpool, Fifty Shades Darker, and over 25 television series are all being filmed in ________________. A) B) 28 focus focus focus focus The enemy being pinpointed in the following advertisement for the Nissan Leaf electric car ad would be ___________. Click here to see clip. A) B) 27 showed unnecessary cruelty showed complete nudity showed unnecessary drunkenness None of the above answers are correct because the scene did not break the code. plain folk card stacking C) D) testimonial repetition The mass media age began with the invention of ________________. A) B) voice radio the book C) D) the printing press television 30 Below is an image of some people out fox hunting somewhere on a British estate. One of the characteristics of high culture is its traditions and values _____________. A) B) C) D) 31 Look closely at the packaging of the tube of tooth paste shown below. Even the packaging is using the propaganda technique of ______________. A) B) 32 testimonial transfer C) D) glittering generalities bandwagon The following attack ad against Justin Trudeau during the last Canadian election campaign in 2015, uses the ____________________ propaganda techniques. Click here to see ad. A) B) C) D) 33 change often change rapidly are transmitted through the mass media change very slowly if they change at all pinpointing the enemy and assertion and transfer transfer and bandwagon name calling and simplification all of these techniques are used This scene from the 1968 film “2001 a Space Odyssey” only has 12 minutes of dialogue in the entire film is regarded as a masterpiece partly because of its use of the ________________ acting technique. Click here for clip. A) B) method stage or classical C) D) stage new age 34 All of the movie studios shown below were either founded or co-founded by Canadians except _________________. A) B) 35 Warner Brothers United Artists these these these these beliefs beliefs beliefs beliefs do not offer solutions to today's problems are simply wrong can remove the incentive or reason for people to work for money are dangerous The Nazi propaganda poster shown below uses the propaganda techniques of ___________________. (No translation is needed) A) B) C) D) 37 C) D) One of the reasons many corporations and those who control the mass media would prefer people believe in technological determinism rather than casual determinism, theological determinism or chaos theory is because _____________. A) B) C) D) 36 MGM 20th Century Fox bandwagon and assertion card stacking and pinpointing the enemy testimonial and bandwagon pin pointing the enemy and simplification - stereotyping Edward Bernays believed people were ____________________ and needed to be controlled. A) B) dangerous and irrational selfish and greedy C) D) ignorant and simple minded dirty and unhealthy 38 Louis B Mayer is credited with creating the __________________, where the actors were just as important if not more important than the movie itself. A) B) 39 Technological Determinism Logical Determinism C) D) Theological Determinism Chaos Theory repetition card stacking C) D) transfer plain folks One obvious clue that a scene in a nature film may have been staged is __________________________ Click here to see clip. A) B) C) D) 42 star system mold system When comedian Jon Stewart placed an image of 2010 Presidential candidate Mitt Romney who is one of the richest businessmen in America beside an image of Mr. Burns during on his show, he was engaging in the propaganda technique of ___________________. A) B) 41 C) D) ___________________ determinism states that each time a problem is solved, new problems are created. A) B) 40 method system Hollywood system the the the the fact there is no sound scene is shot on a cloudy day to hide the shadows scene is shot in a studio fact that the camera angle or camera location changes between shots It is said that the mass media age began with the invention of voice radio because ________________. A) B) C) D) in 1920, most people in the world could not read by 1920, most people in the world had a radio radio was very popular The above statement is not true 43 In the 1968 film “2001 a Space Odyssey”, a character uses a debit card to pay for a video phone call. Debit cards were first introduced to the public eleven years later in 1977. Examples like this found in film and television have been offered up as proof that the mass media ___________________. A) B) C) D) 44 In propaganda, an ad stating “4 out of 5 women prefer L’Oreal hair color” without any supporting evidence to back up the statement is actually using a(n) ________________ propaganda technique. A) B) 45 simplification assertion C) D) transfer pin pointing the enemy Academy Awards or Oscars were originally a clever public relations gimmick designed to promote ____________________ studios which was the biggest film studio at the time. A) B) 46 steals its ideas from industry has no bearing on the future can construct reality makes lucky guesses some times Warner Brothers 20th Century Fox C) D) United Artists MGM This scene from the 1968 film “Planet of the Apes” demonstrates ______________ which was due to not properly following the production schedule and staying on budget. Click here to see clip. A) B) a lack of computer animation errors in continuity C) D) linear editing non – linear editing 47 The use of Brittany Spears in this advertisement for Pepsi is using the propaganda technique of __________________________. A) B) 48 simplification name calling C) D) glittering generalities testimonial Starting during the Silent Era, the film industry in ___________________________. Metropolis made in Germany in 1927 A) B) C) D) 49 On average it takes _______________ year(s) to make a feature length motion picture. A) B) 50 America came to view film making as an art form while Europe came to view the film industry as a commercial business Both America and Europe came to view film making as a commercial business America came to view film making as commercial business while Europe came to view the film industry as an art form Both America and Europe came to view film making as an art form one two C) D) three four At the beginning of the 20th century, many people began to believe that society was created by man and not by a god or gods. This became known as ______________. A) B) Technological Determinism the Social Construct C) D) Theological Determinism the Construct of Reality 51 The World War II propaganda poster shown below uses the propaganda techniques of __________________. A) B) 52 C) D) testimonial as assertion card stacking and repetition One of the reasons why "Birth of a Nation" is a famous film is because it was the first film________________________. A) B) 53 pinpointing the enemy and simplification glittering generalities and transfer to use non-linear editing to use method acting C) D) to have sound shot in color This scene from the 1968 film "Planet of the Apes" demonstrates the ____________ propaganda technique. Click here to see clip. A) B) card stacking assertion C) D) plain folk simplification - stereotyping 54 For almost 30 years Louis B. Mayer he was the “King of Hollywood” making and breaking careers on a whim while being one of the highest paid people in America but in actuality, he was __________________, A) B) 55 only an employee at MGM illegal immigrant. bandwagon pin pointing the enemy C) D) the lesser of to evils testimonial Today were are in what is known as the Modern Film Era which began with the release of ________________________. A) B) 57 C) D) The propaganda technique identified by the green arrow on the poster shown below is called ______________________. A) B) 56 always broke a con man The Godfather Star Wars Episode IV C) D) The Wizard of OZ Superman Man of Steel Louis B. Mayer first made his mark in Hollywood buy shutting down the production of a troubled film called __________________ being made in Italy and moved the entire production back to Hollywood and starting over. A) B) Ben Hur Gone with the Wind C) D) Lassie The Godfather 58 With of the following television shows would pass the film and television censorship rules that were in place from the late 1920’s until the late 1960’s? A) C) B) D) 59 The main reason why many nature/adventure films are staged or faked is because ___________________. Click here to see clip. A) B) C) D) 60 casual determinism, biological determinism and chaos theory chaos theory, theological determinism and casual determinism logical determinism, biological determinism and technological determinism none of the above answers are correct In Europe during the 1930's, the ________________ became a big fan of Edward Bernays work and used his ideas to help them gain power. A) B) 62 most film makers are lazy most film makers don’t like doing nature films it is extremely rare for film makers to come across these events in the wild most film makers are afraid of wild animals The film "Knowing" explores the concepts of ____________________. Click here to see clip. A) B) C) D) 61 Mad Men Breaking Bad The Walking Dead None of these shows would pass Nazi Party Fascist Party C) D) Communist Party Liberal Party The idea that you are sitting here reading this question, at this exact place, at this exact moment in time was inevitable is an example of _____________. A) B) technological determinism theological determinism C) D) casual determinism chaos theory 63 ______________________ has been credited as being one of the first people to use storyboards during film production. A) B) 64 Louis B. Mayer Walt Disney technological determinism logical determinism C) D) biological determinism chaos theory The following scene from the 1968 film Planet of the Apes challenged the voluntary censorship code followed by all of the major film and television studios because it ____________________. Click here to see clip A) B) C) D) 66 C) D) For better or worse, the cell phone has changed the way society works and the way people behave. This is an example of _________________. A) B) 65 George Lucas Stanley Kubrick showed unnecessary cruelty showed complete nudity used profanity None of the above answers are correct because the scene did not break the code. The invention of ___________________ around 1430 CE led to the spread of information around the world. A) B) paper radio C) D) the telephone the printing press 67 When manufactures of electric cars state their cars do not emit greenhouse gasses but fail to tell you that 80% of the electricity generated in North America still comes from the burning of oil, natural gas and coal they are using the propaganda technique of ________________. A) B) 68 glittering generalities card stacking three four C) D) five six The propaganda techniques used in this Rebook advertisement are _______________________________. Click here to see ad. A) B) C) D) 70 C) D) Elements of rhetorical language such as card stacking, transfer, assertion or name calling are often used in English literature. However, when __________ or more of these techniques are used together in an effort to either promote or injure a cause, the piece of work can be called propaganda. A) B) 69 bandwagon name calling assertion, name calling and simplification - stereotyping testimonial, plain folk and glittering generalities bandwagon, testimonial and transfer card stacking, simplification - sterreotyping and lesser of two evils In creating album covers like the one shown below, many believe The Beatles tried to construct the reality that _____________ had died and was replaced with an imposter. A) B) John Lennon George Harrison C) D) Paul McCartney Ringo Starr 71 Harry Saltzman was born in Quebec but grew in in Saint John’s South End. He later went on to create and co-produce the _______________________ film franchise which is the third most successful film franchise in history. A) B) 72 Jurassic Park James Bond bandwagon, assertion and simplification - stereotyping simplification - stereotyping, name calling and card stacking plain folk, transfer and simplification- stereotyping testimonial, simplification - stereotyping and transfer This advertisement for Dodge Ram trucks uses the propaganda technique of __________________________. A) B) 74 C) D) The three propaganda techniques use in the following ad are ______________. Click here to see ad. A) B) C) D) 73 Star Trek Star Wars glittering generalities name calling C) D) bandwagon assertion In class we saw a segment from Leonardo DiCaprio's documentary "The 11th Hour" where it was suggested that nothing we do to help the environment will work unless we reject the what mass media is telling us and _______________________. A) B) recycle more adopt nuclear power C) D) build more wind turbines stop over consuming 75 The format of the script or screenplay sample shown below is wrong because __________________________. The Storm 08/09/2009 Adapted by I.C. Ttrub from the novel I See Crazy People ext. an old farm house. night A run down Victorian farm house surrounded by crooked trees. The wind is howling and rain is coming down in sheets. Lightning cracks across the sky and suddenly the lights go out. int. kitchen MARY What happened! Bill! Where are you? int. top of the stairs leading to the second floor BILL Mary! I'm Upstairs and I'm not coming down! A) B) C) D) 76 the spoken line is indented the location of the scenes is not capitalized the description of the action is not centered the characters names are centered In the Dodge RAM ad “Code of the West,” there is a quick shot of a competitor’s truck, the Ford F150. In this example, of the ______________________ propaganda technique is used. A) B) plain folk pin pointing the enemy C) D) name calling assertion 77 _____________________ is considered the “Father of Propaganda. A) B) 78 Joseph Goebbles Edward Bernays The Ministry of Public Enlightenment and Propaganda The Department of Propaganda The Department of Media and Propaganda The Ministry of Public Education and Propaganda The image below was taken form a clip we saw in class where Stephen Colbert was demonstrating that some television networks such as CBS, NBC, ABC, CBC and CTV were still bound by the _________________. A) B) 80 C) D) Soon after the Nazis came to power in 1934, they set up a government department which controlled all forms of media in Germany and was used its power to promote Nazi ideals. A) B) C) D) 79 Benjamin Franklyn Orson Wells The Moral Code The Censor Board C) D) The Production Code The Video Guide A screenplay or script many be an original idea or based on _______________. A) B) an existing book a comic book C) D) historical events all of these are correct 81 In 2011, the Best Buy ran an ad staring Ozzy Osborne his wife Sharron Osborne in order to promote their “Buy Back Program”. In this part of the ad, Ozzy and Sharron are shown bickering with each other over the phone. By doing this Best Buy is engaging in the ________________________ propaganda technique. A) B) 82 C) D) assertion lesser of two evils In May 1907, live music was for the first time to accompany a motion picture at the Old Nickel Theater in _________________, New Brunswick. A) B) 83 plain folk card stacking Fredericton Saint John C) D) Moncton Bathurst In 1968, Martin Cooper saw the device shown below on a television show called ___________________ and later went on to invent the cell phone. A) B) Lost in Space Star Trek C) D) Space Odyssey The Monkeys 84 The format of the script sample shown below is wrong because ___________. The Storm 08/09/2009 Adapted by I.C. Ttrub from the novel I See Crazy People EXT. AN OLD FARM HOUSE. NIGHT A run down Victorian farm house surrounded by crooked trees. The wind is howling and rain is coming down in sheets. Lightning cracks across the sky and suddenly the lights go out. INT. KITCHEN MARY What happened! Bill! Where are you? INT. TOP OF THE STAIRS LEADING TO THE SECOND FLOOR BILL Mary! I'm Upstairs and I'm not coming down! A) B) C) D) 85 location of the scenes is capitalized characters names are centered description of the action is not centered spoken line is not indented This 1958 Oscar winning film “White Wilderness” from Disney is now famous because ______________________.Click here to see clip. A) B) C) D) 86 the the the the the dangers the film makers endured to get the shots it helped save the endangered Artic Lemming film makers staged the sequence where lemmings commit mass suicide it was one of the first mature documentaries ever made The idea that North American baby boys usually wear blue and baby girls wear pink is a(n) _______________ . A) B) social construct myth C) D) example of theological determinism example of biological determinism 87 One of the reasons Louis B. Mayer was eventually fired from MGM was because he _____________________________. A) B) C) D) 88 To save money and keep the actors from aging throughout the film series, all of the live action shots of the Lord of the Rings trilogy were filmed at the same time then the footage was edited into three separate films. This is an example of _______________________. A) B) 89 began drinking heavily continued to make family oriented films and musicals while the other studios were moving toward more mature themed films which is what movie goers wanted became addicted to drugs continued to make mature themed films instead of the family oriented films and musicals the other studios were making is what movie goers wanted low budget film making linear editing C) D) non – linear editing poor production planning In 1938, The War of the Worlds broadcast, taught businesses and governments _________________. A) B) C) D) television is a good advertising tool Orson Wells radio programs were extremely popular the mass media can be used to get people to react almost instantly people almost never pay attention to what they hear or see 90 The Beatles seemed to constantly refer to the number ________________ in an attempt to imply that one of the band members was in fact dead. A) B) one two Part II C) D) Short Answer three four Value 10 Carefully read each question then answer the question in the space provided on your answer sheet. 1 In your group you made a short video. Starting with the screenplay or script, (4) describe or list the steps in order your group followed (or should have followed) in order to complete the video. 2 In the spaces provided, briefly describe where each of the following propaganda techniques are used in the following Best Buy ad. Click here to see ad. (4) Testimonial – Bandwagon – Name Calling – Simplification or stereotyping – 3 Briefly explain why the Best Buy ad you just watched qualifies as propaganda. (2)