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Week 4
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Propaganda Techniques
and Persuasion
Watch & Respond
The Power of Propganda
Essential Questions:
How do we persuade others?
How are we persuaded?
How do we become critical
consumers?
30 August 2011
 Watch this video and discuss the following
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questions:
Was it effective? Why or why not?
Who was the target audience? How do you know?
What diction stood out?
Who would buy this product? Why would they?
Where have you seen this product? Do you know
anyone who uses it?
Fact vs. Opinion
 FACT: information that can be proved true
or false.
 “Chocolate
is made from cocoa beans.”
 OPINION: one person’s point of view
 “You
can’t beat Belgian chocolate.”
 Sometimes opinions can be made to sound
like facts when persuading.
Propaganda Techniques
Bandwagon
Card Stacking
Testimonial
Stereotyping
Rhetorical Questions
Bandwagon
 An appeal to follow the crowd and join
in because others are.
 The consumer is convinced that since
everyone else is doing it, they will be
left out if they do not.
Bandwagon
How do critical consumers combat this technique?
 Weigh pros and cons of joining.
 Seek more information.
 What would you need to know about T-
Mobile before using this service?
Card Stacking
 Presents information that is positive to an idea and
omits information that contradicts it.
 Although the majority of information is true, it is
dangerous because it omits important information.
 It is extremely effective in convincing the public.
Card Stacking
How does a critical consumer combat this technique?
by researching and reading
Testimonial
 A respected person endorses a product or
cause by giving it their stamp of approval.
 It is expected that the audience will follow
their example.
 What is the message in this commercial? Are
there any harmful messages?
Testimonial
 We should ask:
 Who
is quoted in the testimonial?
 Why should we regard this person
as an expert or trust their
testimony?
 Is there merit to the idea or product
without the testimony?
 Compare to competing products
and read reviews!
Stereotyping or Simplification
 Creates a simplified picture of a complex
situation, individual, or group.
Stereotyping or Simplification
What is stereotyped or oversimplified in these
vaccination ads? What is implied?
Stereotyping or Simplification
 Examine other factors and pieces of the
proposal or idea.
 It is essential to get more information.
 It’s NEVER that simple.
Rhetorical Question
 Demands a response from the audience.
 A question is asked and the viewer or
listener is supposed to affirm the product.
 The speaker leads the audience.
Rhetorical Question
 To combat this, answer “maybe”.
 Conduct your own research from
varying sources.
Why study propaganda?
Activity
With your team, identify which
technique is used in the
following ads
Discuss
how to combat it
Decide if it’s effective 1-5 scale
Essential Questions:
How do we persuade others?
How are we persuaded?
How do we become critical
consumers?