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What do all these pictures have in common?
“It did what all ads are supposed to do:
create an anxiety relievable by purchase.”
Persuasive
Techniques
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to influence
opinions, emotions, attitudes or behavior.
What is persuasion?
Generally
an appeal
to emotion, not
intellect.
An
attempt to
change your behavior
It
attempts to
“guide your choice”
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
•You and I!!!
Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Glittering Generalities
• Name calling or stereotyping
• Transfer/Association
• Card Stacking
Bandwagon Technique
•Everyone is doing it! You
should too!!!
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Glittering Generalities
• Using words that sound
attractive or catchy, but don’t
really mean anything
Misuse of Statistics
When the statistics are based on a falsehood.
Name Calling or Stereotyping
Use of names that evoke fear or hatred in the viewer. This
technique links a person or idea to a negative symbol.
Transfer/Association
Relating something or someone we like or respect with
a product. Symbols are constantly used in this form.
Card Stacking
• Strategy of showing the product's best features. Telling halftruths and emitting or lying about it's potential problems.
What type of propaganda technique
is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
C. Testimonial
What type of propaganda
technique is used in the following
ad?
A.
B.
C.
D.
E.
Bandwagon
Testimonial
Name-Calling
Plain Folks
Transfer
D. Name Calling
What type of propaganda technique is used in the
following ad?
A.
B.
C.
D.
E.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Transfer
A. Bandwagon
What type of propaganda technique is used in the following
ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Transfer
C. Testimonial
Boston “Massacre”
• What?
• 5 Bostonians die at the hands
of British soldiers
• Cause?
• Bostonians provoke Redcoats
by throwing rocks and
snowballs
• Troops feel threatened by
angry mob and a few shots are
fired
• Effect?
• Americans use this as a rallying
cry for the revolution
Common Sense
• What did it do?
• Pointed out American
foolishness for following
the British crown
• Encouraged a revolt
• “Continent was being ruled
by a small, distant island”