Download PUNCH digital 2017 Marketing Survey Report

PUNCH
DIGITAL
2017
MARKETING
PREDICTIONS
IN-DEPTH REPORT - APRIL 2017
EXECUTIVE
SUMMARY
THERE'S PREDICTIONS, AND THEN THERE'S REALITY
Marketing strategies are evolving at such a fast pace nowadays
that it is crucial to stay on top of trends for the success of your
business. At PUNCH Digital, we wanted to find out what
marketing strategies business owners are planning on focusing
their hard earned dollars and time on in 2017. We conducted a
survey to business owners of all sizes, from a wide variety of
industries, to discover what trends were of focus this year. 02
ABOUT THE AUTHOR
Brett Hardiman is Managing Director at PUNCH digital & SEO
Melbourne Experts. He’s passionate about digital marketing,
and devoted to helping companies achieve remarkable success
online.
Brett has more than 18 years of marketing experience; he works
with many of the world’s leading brands, including Toyota,
Mercury, Gazman, and Marshall Batteries.
Gifted with extensive digital marketing expertise across Search,
Social, and Digital Strategy, Brett will show you how to leverage
the latest technologies to engage consumers. With Brett’s
skilled guidance, you’ll achieve rapid business growth.
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SURVEY OVERVIEW
WE ASKED BUSINESS OWNERS:
"What are the top 3 areas you plan on investing your marketing time
and dollars in 2017?"
“Are you planning on implementing any of the hot 2017 predictions
into your marketing this year?”
“What best describes the size of your business?”
WE HAD 72 RESPONDENTS
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WHO ANSWERED?
Microbusiness
21%
Small Business
28%
1-4 employees
5-19 employees
Medium Business 22%
20-199 employees
Large Business
200+ employees
05
29%
OVERALL INDEX RESULTS
51%
WHERE BUSINESS OWNERS
PLAN TO INVEST
MARKETING TIME AND
MONEY IN 2017
of business owners say that
Content Marketing is in their
top 3 areas to invest their time
and money in 2017
TOP 3 AREAS TO
INVEST IN THIS YEAR:
1. CONTENT
MARKETING
2. CRM
3. ANALYTICS
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TOP TRENDS FOR 2017
THE MOST POPULAR PREDICTIONS THAT BUSINESS
OWNERS ARE GOING TO MAKE A REALITY IN 2017 ARE
1. INFLUENCER
MARKETING
2. BIG DATA
3. CHATBOXES
07
MICROBUSINESS
(1-4 EMPLOYEES)
When it comes to owners of micro businesses,
the focus is on Content Marketing and Influencer Marketing
THE KEY HOT PREDICTION 2017
AREAS MICROBUSINESS OWNERS
ARE INTERESTED IN IS:
THE TOP 3 AREAS
MICROBUSINESS WILL
INVEST IN THIS YEAR:
INFLUENCER
MARKETING
1. CONTENT
MARKETING
2. CRM
3. SOCIAL MEDIA
MARKETING
08
SMALL BUSINESS
(5-19 EMPLOYEES)
60%
BIG DATA,
CHATBOXES
& INFLUENCER
MARKETING
of small business owners rank
Content Marketing in their top 3 areas
to invest their time and money in 2017
THE TOP 3 AREAS SMALL BUSINESS
OWNERS PLAN TO INVEST IN THIS
YEAR ARE:
1. CONTENT
MARKETING
2. SEARCH ENGINE
OPTIMISATION
3. GOOGLE ADS
ARE THE HOT PREDICTION
AREAS THAT SMALL
BUSINESS OWNERS PLAN
TO IMPLEMENT
09
MEDIUM BUSINESS
(20-199 EMPLOYEES)
THE TOP 3 AREAS MEDIUM
BUSINESS OWNERS WILL
INVEST IN THIS YEAR:
THE KEY HOT PREDICTION
AREAS MEDIUM BUSINESS OWNERS
ARE INTERESTED IN IS THIS YEAR:
AUGMENTED
REALITY
1. CONTENT
MARKETING
2. CRM
3. DISPLAY
ADVERTISING
10
LARGE BUSINESS
80%
(200+ EMPLOYEES)
of large business owners say that
Content Marketing is in their top 3 areas to
invest their time and money in 2017
INFLUENCER
MARKETING
THE TOP 3 AREAS LARGE
BUSINESS OWNERS PLAN TO
INVEST IN THIS YEAR ARE:
IS THE HOT PREDICTION AREAS THAT
LARGE BUSINESS OWNERS PLAN TO
IMPLEMENT
1. ANALYTICS
2. CONTENT
MARKETING
3. CRM
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RESULTS SUMMARY
As our study revealed, content marketing is the key marketing channel that
business owners are going to put emphasis on in 2017. Business owners are
also going to be paying quite a bit of attention to their Customer Relations
Management (CRM) strategy. Despite the popularity of social media, Instagram
Ads are the least popular marketing strategy to business owners of all sizes
this year.
2017 will be a year of hot new marketing trends. Influencer Marketing is by far
the hot new trend that all marketers will be implementing into their strategy
in 2017. Additionally, an underlying theme across all business is the planned
use of Chatboxes along with BIG Data. These are both areas to watch this year.
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ABOUT PUNCH DIGITAL
At PUNCH digital we specialise in connecting businesses with their customers.
Whether you’re a small grassroots business or a large franchise or enterprise,
we offer custom solutions to suit your needs. We’re in the business of making
your business stand out from the crowd using the power of online marketing.
We work one-on-one with all our clients to craft, develop and execute online
marketing strategies that are tailored to each individual business. We don’t try
to awkwardly cram our clients into predetermined ‘packages’ that don’t really
suit all their needs. Our team take a hands-on approach with each of our
clients--at PUNCH you’re more than just an account number--or worse an
invoice!--and we’re more than just an agency, we’re an extension of your
business.
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PUBLISHED BY
PUNCH digital
34 Park St
South Melbourne Vic AUS 3205
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All Rights Reserved www.punchdigital.com.au &
www.punchprofitsystem.com
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