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1 Leading Digital Marketing Training Provider CSODM has developed Advanced Digital Marketing Course Curriculum with 17 In-depth Course Modules. For More Information About Digital Marketing Course:Contact : Shivani – 9821695544 Address : A/23,LFG,SECTOR-2,NOIDA(NEAR MAHINDRA SERVICE CENTER,CLOSE TO SECTOR-15 METRO STATION) 2 OBJECTIVE Of this course 1 To make you an expert in Digital Marketing with trendy depth knowledge of marketing. To make you an Top blogger. So that you can earn good money from Adsense /Affiliate. 2 “ IBnet earnn eE tx pMearrt k e t e r like A g e n c i e s a n d Other professional 16 ” Modules One Training Course.... Digital Marketing Overview Social Media Marketing Website Intro,Structure & Creation Content Marketing Mobile Marketing Email Marketing Search Engine Optimization WebMaster Tools Ecommerce Marketing Social Media Optimization Affiliate Marketing IMPORTANT Online Reputation Management Make Money Online Via Adsense/Blogging Analytics Lead Generation For Business Search Engine Marketing 16 Modules..... What is Internet Marketing ? What is Digital Marketing Process ? Digital Marketing Vs Traditional Marketing What are the ways of Digital Marketing Process ? Visibility Digital Marketing Overview What is Visibility ? Importance of Visibility ? Types of Visibility ? Engagement What is Engagement ? Importance of Engagement ? Ways of Engagement ? What is Internet ? How does internet work ? What is Website ? Webstie Vs Webpages What is Domain & SubDomain ? Targeted Traffic How to bring targeted traffic ? Importance of targeted traffic ? Examples of targeted traffic ? Ways to bring targeted traffic ? Conversion Types of Conversion ? Process of conversion ? Different types of conversion ? Retention Types of Retention ? Importance of Retention ? Evaluation How to check performance evaluation ? Importance of Evaluation ? Content management systems intro Types of CMS What is theme ? Benefits of having Good theme Plugin What is Domain Extension ? What is plugin ? Types of Domain Extension ? What is web hosting ? Uses of plugin ? Content Purpose of Creating Websites What is Content Types of Websites Benefits of Having great content Structure of Website Website Introduction & Creation What is Search Engine ? Types of Link Building What is Search Engine Optimization ? Strategies of Bulk link building SERPs and its importance Viral Link building What is keyword ? Long tails keywords vs Normal keywords How Seach Engine Works ? Search Engine Optimization On page SEO Importance of On-page SEO Keyfactors of On-page SEO Meta tags How to put Meta tags in all CMS ? Sitemap Content Optimization Robots.txt Entities and Schema Latent Semantic Indexing Best tools for keyword research Page Segmentation Semantic Distance and term relationship Off Page Seo What is Backlink ? Key-factors to increase backlink Quality Backlink Vs Poor Backlink Domain Authority Vs PageAuthority What is Page rank ? What is link building ? Benefits of quality link building Quality Backlink Vs Poor Backlink Domain Authority Vs PageAuthority Analysis of Competitor backlink Google Maps Creation Google places Optimization Classified Listing Primary ,Secondary & Tertiary keywords Blog Commenting Directory Submission Social Bookmarking Press Release Pdf Submission Create Strategy for your business What is Google Update ? Google Spam Box Google Panda Google Penguin Google Hummingbird Google Dance Recover your site from Google Penalisation How to check latest updates of Google ? Best Tools for SEO for wordpress What is Social Media ? SMO Vs SEO What is Social Media Optimization Process ? Why is Social Media Optimization necessary ? Different types of Social Medis Sites Social Media Optimization Facebook Optimization Difference between a profile & page Importance of having Professional page Limitation in profile Cool tricks to increase facebook likes Twitter Optimization Basic of Tweets Tweets Vs Retweets Benefits of Twitter in trending Google + What is Google + ? Linking of Google+ to Website Importance of Google+ in ranking Bring targeted traffic Linkedin Creating company page Importance of Linkeding profile How to increase linkedin connections ? How to increase social presence ? What is Viral Marketing ? Youtube Video Optimization How to get thousands of views in video ? Tools for Social Media Virality Types of Facebook advertising Advertisement on Youtube Ways to promote products on youtube How to bring conversion through facebook ads ? Bid strategy in SMM How to create ads in linkedin ? Importance of SMM Make viral post through SMM How to get huge conversion through linkedin ? Create Ads on twitter Increase Engagement Tools for facebook advertising Bring targeted traffic through SMM How to beat competitors through SMM Purpose of Using SMM Benefits of Video Advertising ROI on Social Media Marketing How to make your product a brand ? SMM Vs SEM Get Visitors from Youtube ads How to create Facebook ads ? Best softwares for Social Media Marketing Social Media Marketing What is Search Engine Marketing? Search Engine Marketing Organic Results Vs Paid results Measure your results Tools to measure your performance Importance of SEM Conversion tracking Create AdwordsAccount Basics of AdwordsAcccount Structure Tools to plan a campaign Depth concept of Campaign Types of Advertising Search Vs Display Create Ad Groups Ad Keywords Evaluate metrics relevant to your goals Ad Rank Quality Score & Its Importance How to increase Quality Score ? How to beat competitor with low bid ? Concepts of CPA, CPC, CTR, etc.. Campaign Settings Manual Bidding Vs AutoBidding Location Targeting Types of Targeting How to create perfect Ad group ? Keyword Planner Display Url Vs Destination Url Why do we need Perfect LP for SEM ? Choosing a bidding strategy Setting a daily budget Display Url Vs Destination Url Why do we need Perfect LP for SEM ? Keyword Vs Display Planner Optimize your campaign Increasing your brand awareness on the Display Network Ad Formats Ad Extensions Text ad Location Product Listing Ads Social Dynamic Search Ads Google Place Sitelink Ad Site Qulality Phone Adwords Tools Seller Rating Keyword Tools Performance Monitoring Targeting Tools & Reporting Bid & Budget Tools Optimizing Performance Opportunities tab Campaign Experiments custom ad scheduling keyword insertion Performance, Profitability, and Growth Google Display Network Display ads on YouTube Remarketing Types of Remarketing Mobile App Dynamic Remarketing Video Remarketing Search Ad Remarketing An introduction to Email Marketing Email Marketing Facts 5 Email Marketing challenges & solutions Integrate Email data with other data systems Improving deliverability Growing & Retaining Subscribers Achieving Measurable ROI Close the Marketing Loop Using Email for funnel optimization Email Marketing 6 Types of Marketing Emails Email Newsletter Digest Dedicated Emails Lead Nuturing Introduction of Ecommerce Marketing Types of Ecommerce B2B C2C B2C G2G,G2E,G2B,B2G Sponsorship Emails Transactional Emails Email Marketing Metrics Bounce Rate Delivery Rate Email List Growth rate CTR Email Sharing Conversion Rate Revenue per email sent Open Rate Unsubscribe Rate Bulk emailing Tools for Email Marketing A General Model of ConsumerBehavior The Online Purchasing Decision What Consumers Shop for and Buy Online ? Multi-Channel Marketing Plan E-Commerce in India Major Search Engines in the Market Products, Brands, and the Branding Process Seo for an Ecommerce Marketing Advantages of Ecommerce Tools for Ecommerce Marketing Top Motivators for Shopping Online eCommerce Marketing Concepts ROI on Ecommerce The Internet Audienceand Consumer Behavior Why do you need a perfect ecommerce strategy ? Use affiliate marketing for ecommerce marketing Ecommerce Marketing Introduction of Lead Generation Types of Lead Generation Importance of Lead in business The Mechanics of Inbound Lead Generation Generate Leads With Your Website Improve Positioning of Your Calls-to- Action (CTAs) Importance of Landing Page A/B testing How does A/B testing effect Lead in business ? How to do A/B testing ? How to maximize your leads ? Ultimate tricks of Lead Generation Tools for Lead Generation Strategy for Leads generation of every business Improve the Positioning of the Form Emphasize the Benefits of the Offer Create a Thank You Page that Keeps New Leads on the Site What is Content Marketing ? Why is content marketing necessary ? Importance of Unique Content in SEO . Content Planning and Integration Lead Generation 10 Content Writing Secrets of ProfessionalWriters Tools for Quick Content Creation Overcoming Common Content Marketing Roadblocks Maintain Momentum Content Marketing How to Generate thousands of Clickable Ideas for your content ? How to plan your content for maximum productivity ? Learn to write content like a pro Other side of Content Creation : Optimize for Search Use Content to Increase traffic, Engagement & Sales. 5 Simple Strategies for Monetizing your content. An introduction to Google Webmster Tools Uses of Google Webmaster Tools Adding your website Site Configuration Sitemap Crawler access Sitelinks Change of address Webmaster Tools Search queries Links to your website Keywords Importance of Google Analytics Create your Analytics account Configure Your Profile Malware Crawl errors Crawl stats HTML suggestions Labs Fetch as Googlebot Sidewiki Site performance Video sitemaps Spam Warnings & Other Notifications Blocked URLs Structured Data Subscriber stats Content keywords Introduction of Google Analytics Geographic Target Diagnostics Tracking Transactions on 3rd Party Sites Analytics Reports Conversions Page Visits Grant Access to OtherUsers Add Tracking Code to Your Website Exit Rate Create Goals & Funnels Stick Rate Benefits of Goals How to reduce Bounce Rate ? How to Set Up Goals Alexa Rank Setting Up Goals: Define the Funnel Path How to increase Alexa rank in minimum time period ? Enabling E-Commerce on Your Site Auto-Tagging Bounce Rate Google Analytics What is Mobile Marketing ? Tips to Maximize App Downloads From Free Channels 2014 Trends in Mobile Marketing and Advertising 3rd Party Marketing Measurement How to create a mobile website ? Advertising on Mobile App Content Marketing on App Create Mobile App Why Mobile Marketers Should Focus on SmartphoneApps Hybrid Apps vs. NativeApps Mobile Marketing Key Performance Indicators (KPIs Online Reputation Management Best tools to create mobile app How to create mobile website through Wordpress ? Promotion of App in All platforms Mobile Marketing Intro of Online Reputation Management Sources of Opportunity Importance of ORM Consumer Complaint Sites 3 Steps of ORM Monitor Analyse Influence Analyze How The Visible Information Affects Your Brand, Your Reputation Social Network Sites in ORM Monitor And Track What Is Being Said Online Influence the Results by Participating in the Conversation and Eliminating Negative Sites Sources of Potential Reputation Problems Competitor Attacks Trademark Infringement Influence Results by Developing Your Online Assets Grow Your Business With Affiliate Marketing An introduction to AffiliateMarketing Managing Your Affiliate Program Why use affiliates ? Promoting Your Affiliate Program What kind of affiliate programmes are there ? Affiliate Newsletters Types of Affiliates Top Affiliate Earners in India When do you use affiliate marketing? Considering a 12 month strategy Affiliate Marketing Loyalty and reward websites Email Marketing with affiliate Managing affiliates and pay per click search Make Money with Affiliate Popular Affiliate networks Choose best affiliate networks Affiliate Metrics Who are affiliates? GoogleAdsense Tips to increase AdSense revenue How to create AdSense Account Google AdSense accountApproval Process Adsense TOS: Things to follow and Keep in mind Ways to increase Adsense CPC Maximum AllowedAdSense unit on a single page AdSense revenue share revealed AdSense or Affiliate: Which one to use? Google AdSense serving hasbeen disabled on your account What is CTR in Google Adsense A/B test Adsense ad unit How Google AdSense pays in India? How much money one can earn from AdSense ? AdSense placement Adsense Custom Search 50 Ways to boost Adsense revenue Learn from MrBlogger... Earn Now From Adsense ! Make Money Online Via Adsense/Blogging