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Download JOB DESCRIPTION – Brand Manager Asilia Africa – Cape Town
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JOB DESCRIPTION – Brand Manager Asilia Africa – Cape Town Office KEY RESPONSIBILITIES As the Asilia brand manager you will be the guardian with the brand across all aspects of the business. You will feel as comfortable contributing design ideas to new camps as developing cutting edge video content. You will work with all departments within the business, operations, agent marketing, digital marketing and to a lesser extent sales. As a creative thinker you will enjoy generating ideas but also have a keen eye for detail to ensure the brand is correctly executed across the different platforms. You will enjoy working in a fast paced environment, be available for regular travel and have experience managing budgets. Brand Guardian Responsible for the maintenance of the brand book and ensuring its correct implementation across all channels of the business. Responsible for the production, distribution and maintenance of all branded materials. Visual Identity Responsible for ensuring the brand integrity in all visual elements. Selecting and working with photographers, videographers etc. Coordinating the logistics of shoots. A keen interest and experience in creating videos would be an advantage. Up to date in the current trends in visual marketing and able to apply them to Asilia. Verbal identity Responsible for ensuring that all written pieces on Asilia are in line with the brand tone and word choice. Generating key brand pieces of content. Marketing materials Responsible for the creation of all offline-marketing materials. This includes (but is not limited to): USB sticks Trade show artwork (banners etc.) Agent brochures (digital and paper) Documents for agent zone. Asilia Magazine East Africa Travel Companion Maintain electronic library of all marketing material, logos, etc. produced. Involved in the production of digital marketing materials in conjunction with the digital marketing team. Involved in the production of communication in conjunction with the Communications Consultant. In Camp Materials Responsible for overseeing the implementation of the brand throughout the safari journey. Assisting in the production of branded materials for use on the ground. Oversee update of official camp documents at year end. Redesign of camp materials and documents, for example welcome cards and menus. Distribute and maintain library of all materials produced. Miscellaneous Production of official company Annual and Semi-Annual Report. Required skills & interests Tertiary qualification or experience in media, design, tourism or journalism 5 years’ experience in the safari industry or working in camp would be an advantage Good organizational, management and planning skills Excellent written and verbal communication skills (English is a must). Skilled in MS Office (Word, Excel, PowerPoint) Ability to work independently and make decisions Drive, commitment, proactivity Personality: Dynamic, enthusiastic, self-motivated, team player