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Name: ________________________ Class: ___________________ Date: __________
ID: A
Marketing
Multiple Choice
Identify the choice that best completes the statement or answers the question.
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1. Which of the following businesses is directly involved in marketing?
a. a freight company
b. a law office
c. a bank
d. all of the above businesses are directly involved in marketing
2. This marketing function provides security for products, personnel, and customers.
a. selling
c. risk management
b. pricing
d. promotion
3. Exchanging products or services with others by agreeing on their values is known as
a. marketing.
c. promoting.
b. selling.
d. bartering.
4. An emphasis on producing and distributing new products was characteristic of the
a. Sales Era.
c. Marketing Concept Era.
b. Production Era.
d. Marketing Department Era.
5. An approach to customer service that gives employees the authority to solve many customer problems is
called
a. relationship marketing.
c. hard selling.
b. social responsibility.
d. employee empowerment.
6. What percentage of jobs in the United States are marketing jobs or have marketing as a major job
responsibility?
a. less than 10 percent
c. almost 50 percent
b. between 25 to 33 percent
d. well over 75 percent
7. The average cost of all marketing activities is about ___ percent of the price of products.
a. 10
c. 50
b. 25
d. 90
8. Which of the following is not one of the four rights identified in the Consumer Bill of Rights?
a. the right to adequate and accurate information
b. the right to safe products
c. the right to the lowest possible price
d. the right to product choice
9. This federal law protects small businesses from unfair pricing practices between manufacturers and large
businesses.
a. Sherman Antitrust Act
c. Americans with Disabilities Act
b. Robinson-Patman Act
d. Fair Packaging and Labeling Act
10. Which of the following is a consumer protection organization sponsored by businesses?
a. Better Business Bureau
c. Federal Trade Commission
b. American Marketing Association
d. Food and Drug Administration
11. In this kind of economy, the government owns and controls important resources and makes the decisions
about what will be produced and consumed.
a. controlled
c. free
b. market
d. mixed
1
Name: ________________________
ID: A
____ 12. A relationship between the quantity of a product consumers are willing and able to purchase and the price is
called
a. value.
c. demand.
b. scarcity.
d. supply.
____ 13. Marketers are most concerned with
a. microeconomics.
c. minieconomics.
b. megaeconomics.
d. macroeconomics.
____ 14. If there is a very large supply of a product, consumers will usually
a. buy as much of the product as they can.
b. place a lower value on it.
c. pay more for it than they usually would.
d. refuse to buy the product at all.
____ 15. Which of the following factors usually would not influence what and how many products or services a
business will produce in a market economy?
a. the possibility of profit
b. the desire to provide employment for as many people as possible
c. the amount of competition
d. the capability of developing and marketing the products or services
____ 16. When a business offers to sell products to customers on credit, what kind of utility is it offering to customers?
a. time utility
c. form utility
b. possession utility
d. place utility
____ 17. All of the following statements about marketing today are true except
a. marketing is usually thought of as a critical investment.
b. marketing has expanded in scope from a few activities to a variety of activities.
c. marketing is generally handled as a problem-solving tool.
d. all of the statements characterize marketing today.
____ 18. With the marketing concept, planning begins by
a. deciding on a marketing strategy.
b. identifying potential customers and their needs.
c. developing a product.
d. developing a marketing mix.
____ 19. Probably the most difficult marketing decision to understand and plan is
a. product development.
c. distribution.
b. promotion.
d. price.
____ 20. Marketers use research techniques to
a. identify customers.
b. determine which marketing strategies work the best.
c. analyze competitors.
d. all of the above.
____ 21. Companies in this type of economic environment find the marketing concept to be of the most value.
a. an oligopoly
c. monopolistic competition
b. pure competition
d. a monopoly
____ 22. Type of competition, economic regulations, and government regulations are all considered information about
a. consumers.
c. the business environment.
b. the marketing mix.
d. all of the above.
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Name: ________________________
ID: A
____ 23. The most important performance measure for a company is
a. to compare actual performance with expected or planned performance.
b. to compare performance with that of similar businesses.
c. to compare current performance with past performance.
d. to compare employee and customer perceptions of performance.
____ 24. Which MkIS element answers the question, “Which methods should be used to organize and study the
information in order to make effective marketing decisions?”
a. storage
c. output
b. decision making
d. analysis
____ 25. The first step in implementing a marketing research study is to
a. develop a data-collection procedure.
b. analyze the situation.
c. define the problem.
d. develop an MkIS.
____ 26. Which of the following is at the top of Abraham Maslow’s hierarchy of needs?
a. self-actualization
c. physiological
b. social
d. security
____ 27. Which step in the consumer decision-making process involves reaching an agreement with the business
selling the product on what you will buy, the cost, the payment method, and how you will receive the
product?
a. purchase
c. information search
b. problem recognition
d. postpurchase evaluation
____ 28. Extensive decision making
a. does not usually involve all five steps of the decision-making process.
b. is normally made for expensive purchases.
c. is common in business purchases but rarely used in consumer purchases.
d. usually takes less time than limited decision making.
____ 29. People’s interests and values are referred to as
a. demographics.
c. geographic segmentation.
b. market segmentation.
d. psychographics.
____ 30. If a camera manufacturer markets its cameras as taking sharper, clearer pictures than competing models, how
is it positioning its products?
a. by product user
c. by price
b. by attribute
d. by use or application
____ 31. Which of the following is an example of indirect competition?
a. Nike vs. Reebok
b. McDonald’s vs. Burger King
c. Blockbuster Video vs. Showcase Movie Cinema
d. Holiday Inn vs. Ramada Inn
____ 32. Which of the following is not a benefit of competition?
a. The consumer receives the best price for the product.
b. It encourages product improvement and innovation.
c. It guarantees low employment rates and low inflation rates.
d. It offers consumers a wide choice of products and services.
____ 33. A restaurant that advertises an all-you-can-eat dinner buffet for $3.95 is probably engaging in
a. price competition.
c. attribute competition.
b. direct competition.
d. market competition.
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Name: ________________________
ID: A
____ 34. Businesses engage in which of the following activities to gain information about the competition?
a. purchase and analyze competitor’s products
b. study customers and customer records
c. collect and study newspaper and magazine articles
d. all of the above
____ 35. An exhibition where companies associated with an industry gather to showcase their products is called a(n)
a. trade show.
c. job fair.
b. flea market.
d. target market.
____ 36. The second stage of e-commerce development is
a. interaction.
c. interrogation.
b. information.
d. full integration.
____ 37. The Internet was first developed
a. in the 1940s as an espionage tool.
b. in the 1950s as a military and research tool.
c. in the 1980s as a tool for businesses to communicate with customers.
d. in the 1990s as a way for businesses to sell overseas more easily.
____ 38. The Internet has become a common way for businesses to communicate with other businesses to
a. place orders.
c. share data.
b. provide product information.
d. all of the above.
____ 39. Nearly ___ of all purchases started by customers are ended before the customer submits the order.
a. one-quarter
c. two-thirds
b. half
d. three-quarters
____ 40. Which of the following is not one of the four primary promotion methods used by companies involved in
e-commerce?
a. e-mail lists of past customers
c. web site sponsorship
b. informational web sites
d. online advertisements
____ 41. A component of a market in which people have one or more similar characteristics is called a(n)
a. demographic.
c. slice.
b. segment.
d. target.
____ 42. During the maturity stage of the product life cycle,
a. sales peak and profits begin to decline.
b. prices rarely change.
c. the product will be very basic, with few features or options.
d. advertising and promotion become less important since consumers already know about
the product.
____ 43. Most of the major purchases made by consumers are
a. shopping goods.
c. staple goods.
b. impulse goods.
d. emergency goods.
____ 44. The description of the way marketing will be used to accomplish the company’s objectives is the
a. marketing plan.
c. internal analysis.
b. marketing strategy.
d. evaluation procedure.
____ 45. On average, about ___ percent of all new product ideas will fail.
a. 10
c. 50
b. 25
d. 90
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Name: ________________________
ID: A
____ 46. All of the following are important considerations in planning the product mix except
a. product assortments.
b. packaging.
c. product line.
d. all of the above must be considered.
____ 47. Which of the following best defines the preference level of brand recognition?
a. Consumers view the brand as valuable and will choose it if it is available.
b. Consumers can recall the brand name, but it has little influence on purchases.
c. Consumers will not purchase the product because of the brand.
d. Consumers value the brand to the extent that they reject other brands.
____ 48. The demand for consumer products is known as
a. indirect demand.
c. manufactured demand.
b. derived demand.
d. direct demand.
____ 49. By law, a company can call a product “new” for only ___ after it has been introduced.
a. one week
c. six months
b. one month
d. twelve months
____ 50. Which of the following service-producing industry is expected to have the most job growth over the next
several years?
a. leisure and hospitality services
b. education and health services
c. information services
d. professional and business services
____ 51. One way a service is different from a product is that a service is
a. tangible.
c. imperishable.
b. inseparable.
d. homogeneous.
____ 52. Which of the following is not one of the three types of service standards commonly used to evaluate service
quality?
a. number of years in business
c. performance standards
b. competition
d. customer satisfaction
____ 53. Service businesses are in a good position to alter their pricing strategies because
a. most of them are monopolies.
b. people who operate service businesses are usually not overly concerned about profits.
c. they can change prices fairly easily.
d. there is less competition.
____ 54. Wholesale and retail businesses are considered to be
a. resellers.
c. manufacturers.
b. producers.
d. nonprofit organizations.
____ 55. Which of the following is the most difficult purchasing situation for a business?
a. new purchase
c. repeat purchase
b. modified purchase
d. routine purchase
____ 56. Companies that offer products for sale to other businesses are known as
a. vendors.
c. purchasing agents.
b. customers.
d. final consumers.
____ 57. A business would most likely use catalogs and web sites to make
a. specialty purchases.
c. modified purchases.
b. routine purchases.
d. new purchases.
5
Name: ________________________
ID: A
____ 58. Distribution has the most direct effect on
a. time and place utility.
c. form utility.
b. possession utility.
d. price utility.
____ 59. The organizations and individuals who participate in the movement and exchange of products and services
from the producer to the final consumer make up a(n)
a. supply chain.
c. marketing matrix.
b. channel of distribution.
d. economic system.
____ 60. When products are accumulated from a number of manufacturers and made available in one location to give
consumers adequate choice and variety to meet their needs, the ___ of products is being adjusted.
a. price
c. location
b. quantity
d. assortment
____ 61. A company is most likely to use a sales-based pricing objective when
a. the company’s products are quite different from competitors’ products.
b. the company has high levels of inventory.
c. the company wants to change its image.
d. the company has developed unique products in a small target market.
____ 62. A receiver’s response to a message is called
a. clutter.
c. feedback.
b. encryption.
d. noise.
____ 63. A company will often use promotion to inform people about a product, particularly when
a. consumers are familiar with and like the product.
b. the product is in the maturity phase of its life cycle.
c. a new product or a new product feature is introduced.
d. a product is simple and easy to use.
____ 64. Which of the following would be considered an example of print advertising?
a. a piece of “junk mail” delivered to your home
b. an advertisement in a newspaper
c. a poster on the side of a bus
d. all of the above are examples of print advertising
____ 65. The fastest-growing type of advertising is
a. Internet advertising.
c. outdoor advertising.
b. direct mail advertising.
d. ambient advertising.
____ 66. The first step in the promotional planning process is to
a. develop the promotional mix.
c. research and analyze the market.
b. set the budget.
d. select the target market.
____ 67. A detailed listing of where and when ads will run is called a(n)
a. media plan.
c. portfolio.
b. account plan.
d. advertising schedule.
____ 68. Which of the following allows the most product information to be communicated to a customer?
a. television advertisement
c. newspaper advertisement
b. billboard advertisement
d. personal selling
____ 69. Which of the following is not a disadvantage of personal selling?
a. A great deal of knowledge and skill is required to be an effective salesperson.
b. A company’s managers have limited control over the sales process.
c. Personal selling provides the opportunity to follow up with customers.
d. The cost per customer can be very high with personal selling.
6
Name: ________________________
ID: A
____ 70. All of the following are characteristics of products and markets that indicate the need for personal selling
except
a. customers are spread out in a wide geographic area.
b. products are new or unique and are unfamiliar to customers.
c. markets consist of a few large customers.
d. products are complicated or expensive.
____ 71. Under the marketing concept,
a. the selling process is a cooperative process rather than a competition.
b. a salesperson’s responsibility is to convince a customer to buy—no matter what.
c. the salesperson represents the customer, not the company.
d. the selling process is a type of contest between customer and salesperson.
____ 72. Salespeople are supported by their company’s distribution activities when
a. they know they can rely on transportation services to get the products delivered at the
time the customers want them.
b. they have demographic information about customers and their needs.
c. they have the authority to offer customers a discount on price, accept a trade-in, or
negotiate a different sales price.
d. they have access to credit services to offer their customers.
____ 73. Which of the following countries has the largest economy?
a. Canada
c. Japan
b. Russia
d. Germany
____ 74. In 2006, the United States produced products and services valued at about
a. $310 billion.
c. $13 trillion.
b. $1.3 trillion.
d. $31 trillion.
____ 75. Today, most exports consist of
a. food products.
c. raw materials.
b. manufactured goods and services.
d. component parts.
____ 76. Which two countries are the world’s largest exporters?
a. Japan and the United States
c. Japan and Saudi Arabia
b. the United States and Germany
d. China and Japan
____ 77. Over the long run, a negative balance of trade
a. is an indicator that a country has a healthy, robust economy.
b. demonstrates that the country’s own businesses are satisfying the needs of consumers
better than businesses from other countries.
c. probably has little effect on the strength or weakness of a country’s economy.
d. shows that a country is sending more of its financial resources to other countries than it is
receiving from the sale of products overseas.
____ 78. In this type of economy, the primary business activity is the manufacturing of products.
a. industrial economy
c. international economy
b. preindustrial economy
d. postindustrial economy
____ 79. A limit on the specific types of products that foreign countries can sell in the country is called a
a. tariff.
c. quota.
b. rebate.
d. subsidy.
____ 80. If you have the chance to gain as well as lose from a risk, it is known as a
a. controllable risk.
c. pure risk.
b. speculative risk.
d. natural risk.
7
Name: ________________________
ID: A
____ 81. Which part of a marketing plan is used to gather information to identify possible risks and opportunities?
a. Marketing Strategy
c. Action Plan
b. Marketing Analysis
d. Conclusion
____ 82. Which of the following expenses would generally be associated with the distribution element of the marketing
mix?
a. redesigning the packaging to prevent product damage
b. buying additional advertising and hiring extra salespeople
c. operating a regional warehouse to reduce the time needed to get products to consumers
d. offering credit, coupons, or rebates
____ 83. Which of the following would be classified as a long-term expense?
a. the planning of an advertising campaign for the Christmas season
b. the construction of a new outlet store
c. transportation costs
d. salaries and wages
____ 84. The cost of inventory
a. is considered a type of capital expense.
b. is always financed by credit extended by the seller.
c. is not recovered until the products are sold and the customer pays for the purchase.
d. is generally not the responsibility of the marketing team.
____ 85. Which type of financial forecast projects changes in the amount a company will need to spend for specific
operations or activities?
a. expense forecast
c. advertising forecast
b. sales forecast
d. market share forecast
____ 86. The most common way businesses develop budgets and financial forecasts is by using
a. marketing-related data.
b. competitors’ budgets and forecasts.
c. industry performance.
d. past performance.
____ 87. Which of the following is not usually a characteristic of successful entrepreneurs?
a. They are focused and goal-oriented and have thought about and planned their business
for many years.
b. They usually enjoy team activities and excel at cooperating with others and giving others
the responsibility for achieving results.
c. They set high personal goals, and then do everything they can to meet those goals.
d. They believe in themselves and their abilities and expect to be successful.
____ 88. One type of business opportunity related closely to distribution would be
a. a sales agency.
c. a pawn shop.
b. an express delivery service.
d. a graphic design studio.
____ 89. People who are skilled in security and safety techniques can find numerous entrepreneurship opportunities in
the area of
a. risk management.
c. pricing.
b. market planning.
d. financing.
____ 90. All of the following are examples of a long-range plan except
a. a strategic plan.
b. next month’s work schedule
c. a marketing plan.
d. all of the above are long-range plans.
8
Name: ________________________
ID: A
____ 91. Which of the following would typically be considered part of the organizing function of management?
a. recruiting and hiring new employees
b. assigning employees into work teams
c. determining how personnel will be compensated
d. setting performance standards
____ 92. A marketing plan states clearly
a. whom the business wants to serve.
b. what marketing activities are required.
c. the goals the business expects to achieve.
d. all of the above.
____ 93. Ideally, the goals of every business and organization should
a. be specific and measurable.
b. strive for a minimum of a 5 percent return on owners’ investment.
c. focus primarily on increasing market share.
d. have nothing to do with making money.
____ 94. Which of the following is an example of a procedure?
a. The company will reimburse sales staff who travel on official, approved company
business for reasonable travel expenses.
b. To assemble the driver stick, insert rod A into slot 1-A and turn clockwise until a click is
heard.
c. All employees are prohibited from smoking on company premises.
d. All of the above are examples of procedures.
____ 95. Brand and product managers, advertising account executives, lead sales representatives, and buyers are all
examples of
a. supervisor/manager-level marketing.
c. specialist-level marketing.
b. career-level marketing.
d. entry-level marketing.
____ 96. All of the following would be considered foundational business skills except
a. decision-making skills.
c. communication skills.
b. advertising and promotion.
d. finance and accounting.
____ 97. Marketers who help identify and understand the markets a company wants to serve work in
a. market planning.
c. financing.
b. pricing.
d. distribution.
____ 98. Marketers who want to move into executive management positions will usually complete a graduate program
in business to earn a(n)
a. Associate of Applied Science (AAS) degree.
b. Associate of Arts (AA) degree.
c. Master of Business Administration (MBA) degree.
d. Bachelor of Arts (BA) degree.
____ 99. Janelle began working at Midtown Promotions as a copywriter, and then progressed to a job in media traffic,
an account executive, and finally an account supervisor. To which marketing function is Janelle’s path most
closely related?
a. distribution
c. advertising
b. retailing
d. credit services
____ 100. The first step in a job search is to
a. identify available positions.
b. make a career match.
c. fill out a job application.
d. write a cover letter to a potential employer.
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ID: A
Marketing
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