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Transcript
UL MARKETING CLAIM VERIFICATION Customers around the globe demand more transparency from the brands they choose. In a market crowded with competing declarations, UL Marketing Claim Verification helps you cut through the clutter with independent confirmation of your marketing claims, setting your brand apart and driving business advantage. DISTINCTIVE AND CREDIBLE PROOF OF MARKETING CLAIM Independent, objective, science-based assessment confirms and communicates the accuracy of a marketing claim. DIFFERENTIATED PROGRAM AND CLAIM LANGUAGE With scientific rigor, UL evaluates the validity of specific advertising or promotional statements, providing a way to separate fact from fiction. COMPETITIVE AND TANGIBLE UL MARKETING CLAIM VERIFIED MARK The makeup of the Verified Mark relays a description of UL Verified marketing claim, and provides a unique identifier enabling buyers to look up more information about a specific UL Verified marketing claim. CONFIDENCE AND SIMPLICITY AROUND BUYING PROCESS Makes customer decision making easier and relays reliability, performance or feature benefits to customers and end consumers. • Available for products, systems, processes, facilities and more • Broad use of the UL Marketing Claim Verified mark on product, packaging and promotion • Online database listing with information about UL Verified marketing claims available at verify.UL.com and iOS app ANATOMY OF THE MARK: A unique, distinctive mark to differentiate your brand, the UL Verified Mark contains the following: The word “VERIFIED” VERIFIED Marketing Claim Discussion UL and the UL logo are trademarks of UL LLC © 2016 Marketing claim verified by UL Claim language goes here. Protocol Development Claim language goes here. Unique identifier V 1 2 3 4 5 6 Claim Testing / Evaluation Promote Your Verification Market Surveillance / Expiration
