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Get to Know Your Customers Day: October 20 2016 THE FIRST YEAR THAT MARKETING IS FULLY DRIVEN BY THE WANTS AND NEEDS OF THE CUSTOMER. For us, that means putting clients first, so we all can get a better understanding of who they serve. & WHY GETTING TO KNOW YOUR CUSTOMER IS IMPORTANT: 66% B2B 52% B2C customers stop buying after a bad experience. 10x AS MUCH ON AVERAGE, loyal customers are worth up to as their first purchase. It takes 12 POSITIVE EXPERIENCES to make up for one unresolved negative experience. It is 6 TO 7 TIMES MORE EXPENSIVE to acquire a new customer than it is to keep a current one. BUT NOT ALL BRANDS ADDRESS THIS FACT. HERE’S WHAT YOU CAN DO ABOUT IT: HERE’S HOW ORANGE ELEMENT GETS TO KNOW ITS CUSTOMERS. 90% While 90% OF MARKETERS agree that personalizing the customer experience is critical to their success, 80% 80% OF CONSUMERS stated that the average brand doesn’t understand them as individuals. GET TO KNOW YOUR AUDIENCE IN 4 EASY STEPS: Identify who they are & where they come from. Understand what they care about. Find out where they are and engage. Listen to their needs and deliver results. WE TAKE A 3360˚ APPROACH towards learning about our customers’ companies. For companies with interviewing 10% of their workforce. WE SPEND FUN FACT: 250 EMPLOYEES OR MORE, we suggest & 1 HOUR 30 MIN. Interviewing the Executive and Marketing Teams Interviewing the Employees We learn more about a company from employees when they go “off-script” to elaborate on our interview questions. Peel back a few layers to truly understand how their culture works. FOR EXTERNAL RESEARCH, we interview no fewer than 5 existing customers per our client’s segments. THE RESULT? A 100% B of the companies we have walked through a new brand process now have confidence and tools when presenting their brand to internal audiences. Like what you see? Let’s talk. Contact us at [email protected] or visit orange-element.com today. http://www.purposecollaborative.com/what-consumers-want-from-brands-in-2016/#help https://www.helpscout.net/75-customer-service-facts-quotes-statistics/ http://www.bizjournals.com/bizjournals/how-to/marketing/2015/05/why-most-consumers-think-brands-misunderstand-them.html