Download The Choices We Make - Campbell County Schools

What Influences My
Choices?
Lesson 2.4 & 2.5
Learning Targets (p.99)
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Today in class, I will…
◦ Identify advertising techniques used in
various advertisements.
◦ Create a visual representation of each type
of advertising technique.
Word Wall Vocab.

Under vocabulary tab in your binder place
your word wall handout, and write the
following definition.
◦ Hypothesize: to purpose an explanation
for something or make an educated
guess.
 Example: science experiment
Advertisements

Advertisements:
 influence opinions, emotions, attitudes, or
behavior.
 benefit the sponsor, company, or business.
 appeal to the emotions of customers.
 persuade their audience.
Advertising Techniques
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Bandwagon
Testimonial
Snob Appeal
Plain Folks
Patriotism
Evidence Claims
Glittering
Generalization
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Transfer
Slogan
Wit and Humor
Rewards
Name-Calling
Big Lie
Scapegoat
Bandwagon
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Intended to make you feel left out if you
don’t buy the product.
Invites you to join the crowd…Everybody’s
doing it!
Testimonial

Celebrities endorse products by using or
making positive comments about a product.

Intended to make you want to be like your
favorite musician, actor, or athlete.
Snob Appeal

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Aims to flatter you and make you feel
important/cool. “Avant Garde” ahead of the
times.
Insinuates that the product is better than
other products.
“The Ultimate Driving Machine!”
Plain Folks
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Normal/everyday people use practical
products.
Intended to make you feel comfortable and
like the company is your friend.
“Like a good neighbor…”
Patriotism
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Intended to make you feel like you will
display love for your country or financially
help your country.
“…built American tough!”
Evidence Claims

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Facts and Figures– statistics prove
superiority.
Hidden Fears– suggests you are safe from
danger.
Glittering Generalizations
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Intended to give you hope and suggests the
product works every time.
“Glittering” because the products are
falsely attractive.
Transfer

Positive feelings or desires are connected
to the product. Insinuates that you will
have:
 Love/Popularity
 Fame
 Beauty
 Wealth
 Power
Slogan

Intended to be catchy, clever, and easy to
remember.

Used repeatedly to promote sales.
Trust Sleepy’s for the
“Rest’”of your life!
Name Calling
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Intended to damage or smear an opponent.
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Intended to give you an uneasy feeling
about an opponent.
Big Lie
Provides you with an outrageous falsehood,
but it captures your attention because it’s
so outrageous.
 Convinces you into believing and buying it.
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Scapegoat
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Intended to make you feel bad by focusing
on your emotions.
Wins you over with sympathy.
Engaging Techniques
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Wit and Humor– diverts the audience and
gives a reason to laugh often through the
use of clever visuals or language.
Rewards– bonus awarded to consumer for
purchase. (Toys, gimmicks, rebates, free
payment)
Buyers Beware
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Be a conscientious consumer!
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Know the game and don’t fall for tricks!
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Make an informed decision!
Advertising Poster
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Use magazine ads to locate an example of
each advertising technique we learned
about in class.
In cooperative groups, create a collage
about the advertising techniques you used.
Identify the techniques used in the ads.