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Transcript
Business Functions
and Organisation
Business Functions

Human Resources

Sales and Marketing

Research and Development

Production/Operations

Customer Service

Finance and Accounts

Administration and IT
Human Resources

Recruitment and retention
Job descriptions
 Person Specifications







Dismissal
Redundancy
Motivation
Professional development and training
Health and safety and conditions
at work
Liaison with trade unions
Sales and Marketing






Market research
Promotion strategies
Pricing strategies
Sales strategies
The sales team
Product – advice on new product
development, product improvement,
extension strategies, target markets
Research and Development

New product development

Product improvements

Competitive advantage

Value added

Product testing

Efficiency gains

Cost savings
Finance and Accounts




Cash flow

Monitoring income/revenue

Monitoring expenditure
Preparing accounts
Raising finance

Shares

Loans
Links with all other functional areas
Production/Operations





Acquiring resources
Planning output – labour, capital, land
Monitoring costs
Projections on future output
Production methods
Batch
 Flow
 Job
 Cell


Efficiency
Customer Service

Monitoring distribution

After-sales service

Handling consumer enquiries

Offering advice to consumers

Dealing with customer complaints

Publicity and public relations
Business Organisation

Organisation by type
Global businesses – complex organisation
structures
 National – organisation possibly stretches
throughout the country
 Regional – could be through a county or
wider area (North West, South East, etc.)
 Local – small organisations serving local area
or community

Business Organisation

Authority – the right to make decisions and carry out tasks

Span of control – the number of people a superior
is responsible for

Chain of Command – the relationship between different levels
of authority in the business

Hierarchy – shows the line management
in the business and who has specific responsibilities

Delegation – authority to carry out actions
passed from superior to subordinate

Empowerment – giving responsibilities to people
at all levels of the business to make decisions
Administration and IT
•Managing estates – cleaning, health
and safety, maintenance, security
•Reception
•Clerical work – reporting, recording,
record keeping, communication
•Overview of quality control
•Use of IT systems
Organisation Charts
Hierarchical Structure
Managing Director
Marketing
Director
Sales Director
A
B
C
D
Market
Research
Finance Director
Strategy Purchasing Sales
Manager Manager
Accounts
Manager
Organisation Charts
Pyramidal Structure
MD
Senior
Management
Middle
Management
Workers
Organisation Charts
Centralised/Entrepreneurial
Finance
R&D
Production
MD
Marketing
Sales
Organisation Charts
Collaborative
Sales
Accounts
Marketing
Production
Organisation Charts
Circular/Flat
R&D
Marketing
Finance
Sales
Production
Organisation Charts
Matrix Structure
Marketing
Sales
R&D
Project
HR
Production
Finance
Organisation Charts

Changes to business structures

Linked to new thinking on leadership and management

Less hierarchical

Emphasis on communication
and collaboration between sections

Global businesses – more complex structures