Download Ultimate Guide to Car Advertising

Ultimate Guide
to Car Advertising
What is car advertising?
Advertising on cars is a cost-effective and comparatively cheap marketing method.
Depending on the size of the town, an ad placed on a car can attract a lot of attention
within a potentially large captive audience: people stuck in traffic.
If you decide to try car advertising, you’ll find that it’s easy to target specific geo-locations and audiences, therefore reaching more people at a lower cost than billboards,
radio, or direct mail. Car advertising proves to be the best decision for a business looking for a cost-effective advertising campaign. Also, by utilizing high-mileage drivers to
spread the brand’s message, car advertising allows businesses to reach the communities that are most important to them.
Drivers are always members of the community and tend to spend most of their time
there. Vehicle advertising allows businesses to select ideal drivers, depending upon the
target demographic. Additionally, drivers with an ad on their car become brand ambassadors and influencers while spreading the word around and building your local brand
awareness.
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How does it look like?
Depending on the effect your business wants to create, car advertising comes in different forms. Options include stickers, car wraps, license plate frames, or a simple
bumper sticker. Each method has its own advantages and disadvantages, but the most
important question is: how much are you willing to spend on your ad campaign?
Bumper stickers
are, perhaps, the easiest and cheapest way to start spreading the word around.
Additionally, it will allow you to give stickers to your clients and friends. However,
this kind of advertisement won’t necessarily generate efficient brand awareness.
License plate frames
can be effective to multiply your advertising reach. Although, they are not easily
noticeable and probably would work best if only given to friends and loyal customers, since license plate frames are similar to lapel pins.
Car wraps
are eye-catching, but they are also very expensive. You’d need to find a designer
and a wrapping professional to complete the job, which would inflate the advertising budget even more.
Stickers
are best described as moving mini-billboards. They are relatively cheap, easy to
handle and generate as much brand awareness as a car wrap or a large billboard.
With a well-planned sticker campaign, you could significantly increase your business’ local visibility and attract new customers. Furthermore, it’s probably the
most cost-effective car advertising method.
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What are the advantages of car
advertising?
Small-scale out-of-home advertising (e.g. posters and fliers) works well for promoting
businesses in specific locations. Billboards are usually most effective when located
close to the advertised business, but are quite expensive and are usually used to reach
a very large audience. Yet, car advertising offers a highly visible and cost-effective
solution. Ads on cars reach a relatively large audience, especially when potential customers are in slow-moving traffic or stuck in rush hour congestion.
It’s effective
Within a few days of using car advertising, businesses can see an increase in sales,
enquiries, and overall brand awareness/
recognition.
Target Local Audience
It’s highly visible
By taking advantage of an untapped media
(cars), even with a small campaign of a few
local drivers, businesses can spread brand
awareness within their communities.
Increase Brand Awareness
It’s innovative
Unlike traditional marketing methods, car
advertising is exceedingly effective for small
businesses to connect with local people.
Cost-Effective for SMBs
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How does it differ from other forms of
out-of-home advertising?
Businesses should not only concentrate on compelling customers to see their ad, but
also to spread their message within the community. Out-of-home advertising solutions, such as billboards, posters, full car wraps, or stickers, are visible to a quite specific
and defined group of prospective customers. Yet stationary out-of-home advertising
solutions are dependant on their placing––e.g. an inconveniently placed billboard is of
low-value for business––mobile outdoor advertising might be the answer.
Mobile ads are
highly visible and extremely cost-effective
Mobile forms of advertising are highly visible and have a potentially large audience, especially when prospective customers are held captive at red lights or in slow-moving
traffic. Approximately 40% of drivers take notice of the advertisements they see on
the road and can associate the ads with the specific brands or products, even after
some time.
Car advertising enables businesses to get both
cost-effective out-of-home advertising campaign and
dedicated brand ambassadors.
For example, car advertising has a high reach potential in location-specific areas, especially among commuters. Mobile ads are highly visible and extremely cost-effective.
Market research show an average of 66% people notice mobile ads when walking, cycling, using public transport or driving.
Additionally, it’s not uncommon for a driver to either adopt or personally vouch for
their campaign’s brand, product or service because they often feel naturally invested
in the outcome of the campaign due to their direct involvement. This way businesses
gets both cost-effective out-of-home advertising campaign and dedicated brand
ambassadors.
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Is it effective?
It is not an easy task to calculate the exact effectiveness of an advertising campaign,
even when using digital marketing tools. Each campaign has many significant components to consider, such as time, location, audience, ad placement, etc.
40%
60%
of drivers take a good notice of
brands they see on the road.
of people notice car advertisements
when in public or even at home.
Comparatively, car advertising is several times cheaper and more effective than other
out-of-home advertising methods. When comparing to a billboard, the expenses and
outcomes of a campaign that uses stickers on cars generates higher brand awareness
and local sales, even with an identical advertising budget. Additionally, a sticker-based
campaign is more cost-effective than a car wrap.
My month-long mobile outdoor advertising campaign
increased membership sales by 16% compared to other
traditional advertising methods I’ve used in the past.
Additionally, we’ve received an 8% increase in enquiries!
Sam, gym manager in Abingdon, Oxfordshire
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Does it increase brand awareness?
Outdoor advertisements are designed to make an impressive splash in the minds of
those who view them and if visibility is important to the advertiser, there is no better
advertising medium. Various methods of outdoor advertising are an excellent way to
reach a significant number of potential customers. Outdoor advertising is always visible and targets the mass market, which builds brand loyalty.
Although campaign outcomes differ between the various outdoor advertising methods, car advertisements are, at least, two times more cost-effective than traditional
advertising. Additionally, car advertising creates a mobile outdoor platform, enabling
the content to be shown across a location-specific area.
Is it possible to increase sales with a
car advertising campaign?
Although growth in sales depends on various factors, such as specified location, chosen
target audience and the brand itself, a sticker-based car advertising campaign can result in up to a 44% increase in local sales, compared to other outdoor advertising
methods used in the same location. Its many advantages include mobility and uniqueness, which naturally generate more brand awareness.
20%
surge
in local customer enquiries.
Enquiries are as well an important part of a business’ relationship with its customers
because they lead to direct sales and help to form a bond between the brand and the
customer.
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What powers us?
Wowtto strives to disrupt old-fashioned and rather abstract out-of-home advertising
market with an innovative approach to sharing economy and out-of-home advertising.
We match local drivers and brands, out-of-home advertising solutions and modern
technologies to create an influential medium of millions of loyal brand ambassadors.
This way we can offer an effortless way to highly cost-effective advertising for every
small to medium-sized business.
Wowtto offers an innovative approach to OOH
advertising
LEARN MORE
about cost-effective OOH solutions
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