Download MBA MARKETING MAJORS

MBA MARKETING MAJORS
Each student will maintain a portfolio containing various documents to be used in assessment of
student learning. This assessment portfolio will be submitted by the student to the departmental
office during the student’s final semester prior to graduation. Faculty will add additional
documents (exams) to the assessment portfolio, and then review the portfolio at the conclusion of
the student’s final semester. Failure of students’ to provide the following documentation may
delay the granting of the degree.
Student Assignment for Learning Objective 1:
Demonstrate an understanding of the centrality of the customer in the making
of all marketing decisions.
Due Date: During the semester of their last marketing class. Students may turn this in to the
course instructor or the Marketing Chair.
Requirements: Students will submit a copy of a project paper from either Buyer Behavior,
Marketing Research, Services Marketing or one of the Special Topics in Marketing Electives.
Along with the copy of the project, students will submit a one page explanation (maximum of
two) of how this project illustrates the centrality of the consumer to making marketing decisions.
This assignment would include: (use the following as a check list)
title of the assignment: “Learning Objective 1: Demonstrate an understanding of
the centrality of the customer in the making of all marketing decisions ”
a stapled copy of the project paper (NO Binders, covers etc)
explanation of how this project illustrates the centrality of the consumer to
making marketing decisions
complete references for the project and any other sources of material used to
formulate your discussion including if applicable:
author(s) full name(s)
name of periodical or book
title of the article
date of publication
volume number
page numbers (if applicable), one inch margins, 12 point font, stapled
If a group project was performed in class, each student must submit a copy.
Student Assignment for Learning Objective 2:
Demonstrate possession of the knowledge, techniques and competencies
necessary to operate as effective managers within the marketing function.
Nothing required of students for measurement of this learning objective.
Student Assignment for Learning Objective 3:
Demonstrate the ability to design, evaluate, and input marketing programs
based upon marketing concepts, frameworks, and theories.
Due Date: Before the final exam during the semester of their Strategic Marketing 5103 course.
Students may turn this in to the course instructor or the Marketing Department Chair.
Requirements: Students will be required to select and submit to the course instructor their ‘best’
case analysis in the Strategic Marketing Decisions Course before taking the final examination.
This case will be placed in the students’ portfolio in the department office and reviewed by
departmental faculty following the end of the fall and spring semesters.
This assignment would include: (use the following as a check list)
title of the assignment: “Learning Objective 3: Demonstrate the ability to
design, evaluate, and input marketing programs based upon marketing concepts,
frameworks, and theories.
a stapled copy of the case paper (NO Binders, covers etc)
complete references for the case and any other sources of material used to
formulate your case discussion including if applicable:
author(s) full name(s)
name of periodical or book
title of the article
date of publication
volume number
page numbers (if applicable), one inch margins, 12 point font, stapled
If a group case was performed in class and both students wish to submit the case,
each student must submit a separate copy.
Student Assignment for Learning Objective 4:
Demonstrate an understanding of the guiding role of the marketing function
within a successful organization’s structure and culture.
Due Date: Submitted during the semester in which the student completes his/her last marketing
course to that instructor or the marketing department chair.
Requirements: Students are required to write a short paper demonstrating their understanding of
the guiding role of the marketing function within a successful organization’s structure and
culture. With this paper students must include an article from a recent (within the last year)
practitioner targeted periodical that illustrates how a real company did or did not follow this
prescription. This paper should incorporate and illustrate the company’s attention to the four
pillars of marketing: target marketing, customer needs, integrated marketing, and profitability.
This assignment would include: (use the following as a check list)
title of the assignment: “Learning Objective 4: Demonstration of understanding
of the guiding role of the marketing function within a successful organization’s
structure and culture”
a brief summary of the key points of the article (one page maximum)
a discussion of how the article relates to key concepts in the field of marketing
and the implications for marketing practitioners (be sure to clearly identify the
concepts you are discussing).
your personal evaluation of and reaction to the article, based upon the marketing
perspective you have gained during your program.
a clean, nice looking photo copy of the entire article. Not the original!
complete references of this article and any other sources of material used to
formulate your discussion including if applicable:
author(s) full name(s)
name of periodical or book
title of the article
date of publication
volume number
issue number
page numbers
page numbers, one inch margins, 12 point font, stapled (No Covers or Binders)