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Guide to Business Planning The Boston Consulting Group Box or Growth - Share Matrix The growth-share matrix allows you to visualise which products within a portfolio are cash generating and which products are cash absorbing. This is helpful to understanding: and which products should be divested. Problem Child Low The matrix relates market growth to relative market share. Depending on the position of the products they are classified as stars, problem children, dogs or cash cows. Star Low High change the strategic position of products High Market Growth where resources should be allocated to Relative Market Share Cash Cow Dog .The purpose of the matrix is to analyse a firm's product portfolio, where the term product portfolio refers to a portfolio of Strategic Business Units (SBU). The objective of the analysis is to gain strategic insight as to which products require investments, which should be divested and which are sources of cash. It illustrates that if a business pays out too much cash to investors it will not retain sufficient funds to invest in future growth areas. © Guide to Business Planning