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Download Quiz Show Fashion Ch. 2 Review A. B. C. D. E. Which of the
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Which of the following is NOT a characteristic of Market Segmentation analysis? Promotion Behavioristic Demographic Geographic Psychographic What is the specific group of people that a business is trying to reach? Special contests, coupons or “bogo’s” are examples of sales promotions. What do we call the whole process of developing, promoting, and distributing products to satisfy customers’ needs and wants? What are several factors that affect Fashion merchandising? 1. Economic issues influence buying behaviors 2. Pricing 3. Competitor’s technology Any form of communication that a business or organization uses to inform, persuade, or remind people to buy its product is called this: What are the four components of the Marketing Mix? What is a nickname for the four components of a Marketing Mix What do we call the journey or path that a product takes from the producer to the consumer? Publicity is usually an unpaid mention or “plug” or “shout out” for a business in the media Advertising is an unpaid mention of a business in media. Name the 3 Marketing Strategies used to increase business and profits: If a business has a solid base of customers already, but wants to increase the sales of the business what strategy could they use? There are 7 functions of Marketing for all businesses. Which function describes the methods of moving and storing goods? financing product/service management distribution pricing promotion In Market Segmentation, analyzing and considering a person’s attitudes, interest and opinions is called: Geographics Psychographics Demographics Promotion Selling There are 7 functions of Marketing for all businesses. Which function involves direct personal contact that business have with their customers? financing product/service management pricing selling promotion