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Which is a basis for demographic segmentation? A. B. C. D. Benefits derived Income Life Style Personality 0% 0% 0% 0% Information about the geographic, demographic & economic characteristics of a trading area should be included in what part of the business plan? A. B. C. D. Executive Summary Industry/market analysis Management team plan Product/service plan 0% 0% 0% 0% The financial statement that shows the movement of money in and out of the business is the: A. B. C. D. Break-even point Cash flow Income Net profit 0% 0% 0% 0% All new worker’s of Logan’s Steakhouse attend an orientation to make them aware of company policies & procedures. Logan’s demonstrates ethical responsibility towards: A. B. C. D. Community Customers Employees Management 0% 0% 0% 0% The Food Lion purchased a case of candy bars from its candy supplier for $21.60. The case consists of 72 bars. The Food Lion then resells each bar for $1.00. What is the cost of goods sold per pack? A. B. C. D. 25 30 50 75 cents cents cents cents 0% 0% 0% 0% Buoy’s Restaurant sets aside $400 a month to cover unexpected expenses. This represents a/n: A. B. C. D. Contingency fund Inventory account Personal saving account Start-up fund 0% 0% 0% 0% Profit is the revenue left after the: A. B. C. D. Employee salaries have been paid Costs of goods sold has been paid Revenue has been calculated Expenses of running the business have been paid 0% 0% 0% 0% Which section of the business plan discusses the personal qualifications of the entrepreneur? A. B. C. D. Industry/market analysis Management team plan Marketing plan Operational plan 0% 0% 0% 0% On the job, Steve asks another employee to ring up his purchases so that he will not be accused of stealing from the business. He is practicing good: A. B. C. D. Community relations Business ethics Customer relations Human relations 0% 0% 0% 0% A business plan can provide an entrepreneur with a start-up: A. B. C. D. Blueprint License Operation Profit 0% 0% 0% 0% Effective performance evaluations should: A. B. C. D. Focus on the supervisor’s plans for future projects Identify only the areas needing improvement Assess employee strengths and weaknesses and provide feedback for improvement Not include input from the employee 0% 0% 0% 0% What segmentation technique is being used when a sporting goods store promotes its products to the “sports enthusiast”? A. B. C. D. Behavioral segmentation Demographical segmentation Geographical segmentation Psychographic segmentation 0% 0% 0% 0% What are contingency funds? A. Assets that cannot be sold B. Funds donated to the business C. Cash that is set aside for unexpected purchases for the business D. Money made from the sale of stock 0% 0% 0% 0% Determining how to move your product from the producer to the consumer relates to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0% 0% 0% When the price of airline tickets decreases, there is an increase in travel. This trend can assist the airline in forecasting future ticket sales. This is: A. B. C. D. Break-even point Economic outlook Product positioning Sales quota 0% 0% 0% 0% The amount of money left after all the costs and expenses for the specific period of time have been deducted from the income is: A. B. C. D. Balance Net assets Net income Net worth 0% 0% 0% 0% Deposits paid prior to opening the business to connect utility services for a new business are considered: A. B. C. D. Fixed costs Living expenses Start-up costs Variable expenses 0% 0% 0% 0% The proposed business organization, including the form of business ownership, is included in which section of the business plan? A. B. C. D. Executive summary Financial plan Industry/market analysis Organizational plan 0% 0% 0% 0% Which skills will help an entrepreneur with record-keeping, inventory, ordering, payroll, and profits? A. B. C. D. Communication skills Decision-making skills Human relations skills Math skills 0% 0% 0% 0% David borrowed $180,000 from his bank to start his dry cleaning business. His repayment plan requires payments of $1,500 a month. How long will it take David to pay back his loan? A. B. C. D. 5 years 10 years 12 years 15 years 0% 0% 0% 0% Entrepreneurs generally have high expectations for themselves and strive to achieve those expectations. Thus, they are characterized as: A. B. C. D. Action-oriented Independent Inquisitive Self-demanding 0% 0% 0% 0% Total fixed costs per unit are $4.50, selling price per unit is $10.00 and variable costs per unit are $1.00. The manufacturer plans to produce 5,000 units. What is the break-even point? A. B. C. D. 500 2,500 5,000 10,000 0% 0% 0% 0% When seeking a loan, an entrepreneur who has capacity: A. Considers environmental conditions before applying for the loan B. Demonstrates the ability to repay the debt C. Has insurance to cover business losses D. Has made a personal investment in the business 0% 0% 0% 0% After extensive research of trends in related consumer spending patterns, a business selects a new and improved version of detergent to sell in their store. This decision relates to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0% 0% 0% Jessica asks many questions and conducts research when attempting to solve problems related to her business. What personal characteristic does this represent? A. B. C. D. Creativity Inquisitiveness Persistence Responsibility 0% 0% 0% 0% One factor that affects start-up costs of a new business is: A. Market share B. Personal living expenses for the entrepreneur C. The number of customers who make a purchase on opening day D. Whether the business is a retail or wholesale organization 0% 0% 0% 0% Andrea is very adept at using PowerPoint to make presentations to potential investors in her business. She is demonstrating: A. B. C. D. Basic business skills Math skills Problem-solving skills Technical skills 0% 0% 0% 0% Conner’s Supermarket has a sign posted in the meat department informing shoppers of the potential dangers of eating raw shellfish. Connor’s is demonstrating ethical responsibility towards: A. B. C. D. Community Customers Employees Senior citizens 0% 0% 0% 0% A manufacturing plant is forces to layoff 250 employees due to a decrease in sales revenue. The layoffs result in a decrease in overall consumer spending throughout the community. This is an example of which type of external force affecting the marketing mix? A. B. C. D. Consumer attitudes Economic conditions Natural forces Political forces 0% 0% 0% 0% Total current assets for Howard’s Hotdogs are $75,000. Total current liabilities are $32,000. What is the current ratio of assets to liabilities? A. B. C. D. $2.00 $2.34 $2.54 $4.26 0% 0% 0% 0% Which statement defines a balance sheet? A. B. C. D. A financial statement that shows how a business balances its payroll A financial statement that shows how much a business has earned or lost over a period of time such as a year A financial statement that shows the flow of money in and out of the business A financial statement that shows what a business owns, what is owes, and how much it is worth at a particular point in time 0% 0% 0% 0% What is trade credit? A. B. C. D. A form of credit that allows the borrower to repay the debt anytime he/she has the money A form of long-term low interest credit through a financial institution A form of short-term financing from within the industry An agreement between the vendor and the borrower to exchange products in repayment of a debt 0% 0% 0% 0% To justify the development of a marketing mix, a market segment must be: A. B. C. D. Measurable, reachable, recognizable, responsive Measurable, substantial, geographically contained, responsive Measurable, substantial, marketable, recognizable Measurable, substantial, reachable, responsive 0% 0% 0% 0% What are start-up costs? A. B. C. D. Fees paid to support television, magazine, or other advertising of a franchise Money left over at the end of the first year of operation to be used to begin the next year One-time expenses incurred by the entrepreneur when beginning a business Payments made at the beginning of each month 0% 0% 0% 0% What is the total of expenses if salaries are $70,000, advertising is $12,000, rent is $14,000, utilities are $3,600, maintenance is $1,200, insurance is $1,500, and miscellaneous expenses are $1,000? A. B. C. D. $103,300 $110,300 $113,000 $123,300 0% 0% 0% 0% XYZ DECA chapter sold $5,800 worth of candy last year. A 9% increase in sales is projected for this year based on increased chapter membership and new candy varieties. XYZ DECA is projecting sales for this year to be: A. B. C. D. $5,220 $6,322 $16,200 $52,200 0% 0% 0% 0% Business owners must be able to get along with their employees, make customers feel welcome, and maintain a working relationship with business associates. These are: A. B. C. D. Communication skills Human relations skills Management skills Planning skills 0% 0% 0% 0% The South Shore Grill hosted a dinner with proceeds being donated to help local DECA members attend national competitions. This represents ethical responsibility towards: A. B. C. D. Community Customers Distributors Employees 0% 0% 0% 0% An advantage of using family and friends as sources of funding is: A. The availability of money with little or no restriction B. The personal sacrifice required C. The restrictions and formality of the loan arrangements D. The unlimited liability provided 0% 0% 0% 0% Latoya’s total sales for this week were $1,239. Latoya’s manager set her quota for this week 5% higher. How much more will Latoya have to sell to meet her sales quota? A. B. C. D. $61.95 $96.50 $619.50 $6,195 0% 0% 0% 0% Which term can be defined as the conception, pricing, promotion, and distribution of products and services to satisfy customer wants and needs? A. B. C. D. Entrepreneurship Marketing Marketing concept Target marketing 0% 0% 0% 0% There are no coffee shops on Hatteras Island. Mike thinks that a coffee/bagel shop would have commercial value. His idea is considered a/n: A. B. C. D. Corporation Mission Opportunity Partnership 0% 0% 0% 0% Which section of the business plan contains information about the personal and non-personal promotion for the business? A. B. C. D. Industry/market analysis Marketing plan Operational plan Organizational plan 0% 0% 0% 0% Deposits paid prior to opening the business to connect utility services for a new business are considered: A. B. C. D. Fixed costs Living expenses Start-up costs Variable expenses 0% 0% 0% 0% A loan that is granted to a bank’s most credit-worthy customers and is not guaranteed by collateral is a/an: A. B. C. D. Grant Long-term loan Secured loan Unsecured loan 0% 0% 0% 0% The point at which the income from product sales equals the cost of making and distributing the product is: A. B. C. D. Break-even Economic outlook Market share Net income 0% 0% 0% 0% Decisions regarding business image and positioning relate to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0% 0% 0% Dividing consumers into groups based on life style, personality, attitudes, values, activities, and interests is called: A. B. C. D. Behavioral segmentation Demographical segmentation Geographical segmentation Psychographic segmentation 0% 0% 0% 0% The inability to interpret financial records demonstrates a lack of: A. B. C. D. Competence of the entrepreneur Image development Management planning Product/service planning 0% 0% 0% 0% The study of moral choices and values is: A. B. C. D. Ethics Honesty Human relations Responsibility 0% 0% 0% 0% Plans for future expansion of the business are included in which section of the business plan? A. B. C. D. Executive summary Financial plan Growth plan Organizational plan 0% 0% 0% 0% Initial inventory for the business is which type of cost? A. B. C. D. Fixed cost Personal cost Start-up cost Variable cost 0% 0% 0% 0% Funding that is borrowed from family or friends is sometimes called: A. B. C. D. Collateral Debt funding Free money Love money 0% 0% 0% 0% Which is NOT an example of operating expenses? A. B. C. D. Advertising Maintenance Rent Sales taxes 0% 0% 0% 0% For which type product would psychographic segmentation MOST LIKELY be used? A. B. C. D. Camping equipment Clothing Groceries Leather briefcase 0% 0% 0% 0%