Download Product research assignment

SFTF Product Research Assignment
You are a salesperson. You will need to choose a product (for this
project it must be a good), research that product, and produce a
sales presentation. Knowing your product is one of the most
important steps in sales. If a customer asks you a question about
your product and you do not know the answer, you could lose that
sale.
This assignment will be used to evaluate your basic Marketing
knowledge and give you a head start on “Selling for the Future”.
Using everything you have learned so far, complete this outline.
Be very detailed! This will help you during your presentation! Also,
this is an EVERYTHING OR NOTHING ASSIGNMENT!
How does your company/product use following:
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Marketing mix(4 P’s)
7 Marketing Core Functions
5 Marketing Utilities
Target market/Market Segmentation data- (geographic,
demographic, psychographic, and behavioral)
 Product line extensions (different sizes, colors, etc.)
(50 pts.)