Download Dual Award

Dual Award – student overview
The Chartered Institute of Marketing (CIM)
Dual Award
Agenda…
• Introductions and welcome!
• Who are the Chartered Institute of Marketing (CIM)?
• What employers & clients are looking for!
• The CIM Dual Award – what it is…and the benefits!
• How it all works
• Questions?
Dual Award
Welcome!
Who am I?
 John Little BSc (Econ) MBA MCIM Chartered Marketer
 CIM Education Partnership Manager, Europe & Middle
East
 Portfolio career - previously an accountant, entrepreneur,
MD, interim manager, consultant, lecturer…
but always involved marketing!
Dual Award
The Chartered Institute of Marketing –
Your career partner!
Largest international professional body for marketers
Founded in 1911- 50,000+ members in over 130 countries worldwide
Qualifications
Training
Research and Information
Membership
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Who are you…and why are you here?
 ?
 Test yourself academically
 Gain credibility and clout - proof of your competence and
ability as a marketer
 Learn new skills and techniques – become a better
marketer
 Improve your employment prospects
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But a tough market place…what employers and
clients want!
Qualifications
Relevant
Experience
Aptitude
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How can I stand out?
Qualifications
You’re already studying a good marketing degree
What other qualifications are relevant?
A CIM professional
marketing qualification
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What employers want
Qualifications
Your degree has been accredited for Dual Award
2 units instead of usual 4 to qualify for
The CIM Professional Diploma in Marketing
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What employers want
Qualifications
The CIM Professional Diploma in Marketing
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Professional marketing qualification
Aimed at management level candidates
Mix of operational marketing knowledge and management skills
Work orientated, practical application of marketing knowledge
Marketing
planning
process
Delivering
Customer
Value through
Marketing
Managing
Marketing
Project
Management
in Marketing
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CIM Qualifications overview
Introductory
Certificate
Interested to
find out
more about
marketing?
Develops a
good
understanding
of marketing
fundamentals
in a short
period
Chartered
Postgraduate
Diploma
Professional
Certificate
Professional
Diploma
Looking to
advance your
career?
Getting into
marketing
management?
Aspiring to
be a senior
marketer?
Focuses on
tactical
marketing
activity, and
understanding
broader areas of
marketing
research, data,
communications
Emphasis on
measurability,
operational
decisions,
planning and
marketing
management
Addresses
strategic level
marketing
planning and
marketing’s
influencing
upon other
business
functions
With appropriate
CPD and
Membership
status
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What employers want
Qualifications
The CIM Professional Diploma in Marketing
Managing
Marketing
Structuring marketing department /
Marketing team selection and
structure optimisation / Departmental
budgeting and resource allocation /
Project
Management
in Marketing
Assessing risk / Scope resources
time and funding / Use of project
management tools to support
marketing programmes / Monitor
and measure outcomes
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What’s in it for you?
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Improved employment prospects
Saves time
Saves money
Letters ACIM after your name…
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Access to marketing resources on main site
www.cim.co.uk/resources
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Market research reports
E-Books
Marketing glossary
Cutting edge
Full text journal articles
Company reports
Country reports
Newspaper articles
10 minute marketing guides
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Full access to the marketer online
The Marketer online
www.themarketer.co.uk
Login with your ‘My CIM’ id to get
full access to:
 Case studies – ideal reference for
assessments
 ‘How to’ articles such as ‘How to
exploit Digital Media’
 Features on current issues such
as ‘Coupon Comeback’
 Expert columnists: Marketing law
and Digital
 Reports on topical issues
including CIM’s Shape The
Agenda papers
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CIM study support – Learning zone
Learning Zone
www.cim.co.uk/learningzone (login to access green members area)
Complete support service to CIM’s studying members.
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Past exam papers
Examiner reports
Case studies
Study guides
Exam timetables
Recommended
reading list
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Network with marketers
 Learn and network at CIM events – discounted for members
 www.cim.co.uk/events
How does it all work?
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First step…
Complete your MA/MSc in Marketing degree
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Then…
Enrol with a CIM Accredited Study Centre
• A list of over 300 study centres world-wide can be found
on the CIM website
• A choice of study modes…part-time, intensive & online,
distance learning etc.
• Assessment is by work-based assignments and you
should be employed in a responsible marketing
capacity in order to complete these.
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Next steps…
CIM Membership
Register with CIM as a studying member using Dual Award form
Enter for CIM Assessments
Register for your CIM assessments online
Take CIM Assessments
Study for and pass the 2 CIM units
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Register as a CIM studying member
 You need to register as a CIM studying member (affiliate
membership is awarded). There is only one way to register:
Post
Complete and return the
application form in back of the
Dual Award registration booklet.
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Register for CIM Assessments
 You must have applied for or be a CIM studying member
to register for assessments. You may register for
assessments in two ways:
 Onlinewww.cim.co.uk/tandq/qua
lifications/assessmententry
 You need to be Logged into
you’re ‘My CIM’ account
 Post
Complete and return the
paper Assessment entry
form given to you by your
tutor
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Register for CIM Assessments
 Your study centre will inform you which units to enter
for
 There are 4 assessment sessions a year: March, June,
September, December. You must register for your
assessments before the deadline.
December 2012
28 Sept 2012
5 October 2012
4-5 Dec 2012
1 March 2013
Up to 12 weeks
after 24 February
Closing date
for registration
(paper)
Closing date
for registration
(Online)
Exam week
Results to
students
Certificates
released
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Register for CPD
CPD stands for Continuing Professional Development
Free programme for CIM members – framework and incentive to record
training
 Proof that your knowledge is up-to-date
 First step towards achieving Chartered Marketer status
 As a studying member you get 35 hours
of CPD credit per year just for studying
your qualification. But…
 Registration for CPD is not automatic
you must either tick the CPD box when
you register online as a CIM member or
sign up at www.cim.co.uk/cpd or
fill in the paper application form
You can’t claim CPD retrospectively
so don’t forget to sign up at the start of your course
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Costs of studying CIM
CIM Registration Fee
£120, for a years CIM membership
(£40 saving, normally £160)
£75 for examinations and assignments
CIM Assessment
Entry Fees
Tuition Fees payable
to the study centre
Discuss with your
study centre
Finally, best of luck with your studies!
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Organisations that employ CIM students who
have qualified within the last 12 months…
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Allianz
AMEX
Avon
Barclays
Bayer
Bosch
BP
BAT
Canon
Chevron
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Coca Cola
Deutsche Bank
Fiat
GlaxoSmithKline
Harley-Davidson
Hewlett Packard HSBC
IBM
Intercontinental Hotels
J. Walter Thompson
KPMG
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Contd.
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Kraft
Lego
Lloyds
Logica
L'Oreal
McDonalds
Merck Sharp & Dohme
Microsoft
Molnlycke
Nestle
Nokia
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Nomura
OSRAM
Otis
Panasonic
Pfizer
Polaroid UK
Price Waterhouse Coopers
Roche
Rolls-Royce
Royal Bank of Canada
Royal Bank of Scotland
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Contd.
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Samsung
Santander
SAS
Shell
Siemens
Tata Steel
Tesco
Linde Group
The Royal Bank of Scotland
Walt Disney
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Reuters
TNT
Total
Toyota
Unilever
Virgin
Vodafone
Volvo
Xerox
Zurich
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Finally…any questions!