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SYALLBUS FOR PH.D. COURSE FOR ENTRANCE TEST IN FINE ARTS:(Unit-I)
History of Western Art
Prehistoric, Egyptian, Greek, Byzantine, Roman, Romanesome, Rennaissane, High Renananse,
Mannerism, Barouque, Neo Classism. Romanticism, Realism, Post Impressionism, Fauvism, Cubism,
Futurism, Expressionism, Constructionism, D.Stijle, Dadaism, Surrealism, Abstraction, Pop Art, Op
Art, Minimal Art, Kinetic Art, Constructionism.
History of Indian Art
Prehistoric, Indus Valley, Gupta, Aprabhransh, Chalukya, Rastrakoot, Maurya, Rajput, Mughal, Pahari,
Company School, Bengal School, Progressive Artist Group, Tantrik Art, Abstract Art, Delhi-Group,
Baroda Group, Madrass Group, Bombay Group, Kolkata Group, Famous Indian Sculptors, Famous
Women Painters. Contemporary art criticism in the Indian Socio-Political context.
Unit-II
Aesthetics Indian.
Aesthetics: Introduction to Aesthetics, Scope and re-shadening, Ras Nispatti: Abhinav
Gupt, Shakenk, Bhatt lottat, Bhatt Nayik, Chitra sutra.
Introduction to basic principles of Indian Philosophy and religious thoughts - vedic,
Upanishadic, Sankhya, Vedantic, Buddhist, Bhakti etc. Relation to Art, Myths etc.
Concept of Rasa Sutra of Bharata Muni & Abhinav Gupta (including types and
components of Rasa)._Concept of Shadanga.
Principles of Painting and Iconography in the Shilpa texts like Chitrasutra etc.
Aesthetics Western
Concept of Art and Beauty with special reference to following thinkers :Plato, Aristotle, Plotinus, St. Augustine, Kant, Hegel, Roger Fry, Clive Bell, Croce.,
Susane Langer, Lewis, Schopenhour, Jung-Freud.
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Introduction to Advertising - Defining Advertising, Types of Advertising, Functions of Advertising,
The target audience, Modern advertising agencies, Interactive Advertising, Globalization.
Advertising and Society - Advertising business offers employment, Information and Freedom of
choice, Advertising creates demand and consequently sales, Advertising reduces selling cost,
Advertising creates employment, Advertising establishes reputation and prestige, Truth in advertising,
Advertising tries to raise the standard of living.
Campaign planning, objectives and basic principles - Campaign objectives, Factors influencing the
planning of advertising campaign.
Creative side of the Advertising - What is creative Advertising, Creative leap, Creative concept,
Strategy and Creativity, Creative thinking, Art direction, Creative brief, Creating Print Advertising,
Newspaper Advertisings, Magazine advertisements, Layout stages, Layout design principles, Science
& Creativity, Radio and T.V. Advertising. Typography - Introduction, Role of Typography in
Advertising.
Advertising and Marketing; Advertising Role in Marketing.