Download Marketing Communications Manager

Marketing Communications Manager
Organization
TECTERRA Inc. is a technology commercialization organization supporting the development and
commercialization of geospatial technologies across a range of industries including integrated resource
management (energy, forestry, agriculture, environment, and land management) and other emerging
technology applications in Alberta with partners in industry, research institutions and government.
Summary
Reporting directly to the Chief Executive Officer, the Marketing Communications Manager role involves
leadership in the definition, execution, coordination, administration and management of TECTERRA’s
marketing and communications activities and programs. The Marketing Communications Manager is
responsible for managing and strengthening TECTERRA’s messaging and branding into target markets
and with primary stakeholders. The Marketing Communications Manager is responsible for the planning
and creation of strategies, tactics, activities and materials. The position is responsible for corporate
communications including advertising and promotional programs; public relations and trade shows;
online communications including social media; and networking facilitation programs catering to the
geospatial industry. As workload requires and budget permits, this position may be required to oversee
temporary subordinates or outside contractors.
The Marketing Communications Manager must be adaptable, dynamic, enthusiastic, energetic and
ready to do whatever the job requires to ensure TECTERRA meets and exceeds the expectations of its
stakeholders. Must be a self-driven business professional, experienced in strategic and tactical
management of all marketing and communications activities. This position would be of interest to
someone who wishes to work in a small, not-for-profit, technology commercialization organization and
be involved in a complex, dynamic and diverse environment with responsibilities that range from
business management to functional execution of marketing communications tasks and projects.
Essential Duties and Responsibilities
 Lead, craft, and execute marketing communications plan and strategy for the organization including
related performance metrics
 Lead, craft, and execute the plan and strategy for TECTERRA’s Networking Facilitation program
including related performance metrics
 Define, manage and be accountable for TECTERRA’s marketing communications and related
program budget
 Develop and maintain appropriate systems and process to track the execution, management, and
performance of marketing communications programs and activities.
 Work directly with existing and new partners in marketing communications, networking programing,
stakeholders, and associations, to create and implement programs and agreements while
maintaining positive relationships
 Help in the definition and delivery of TECTERRA’s strategic planning process
 Expand TECTERRA’s online presence, including an integrated digital media strategy
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Manage and track TECTERRA’s online presence through its social media sites
Support the development of TECTERRA’s business strategy and related documents including the
business plan and other program definition documents and processes
Lead all aspects of TECTERRA’s annual TECNOVATE tradeshow including building the budget,
planning and execution of the event; managing and working alongside the event planning company
and other external vendors; supporting exhibitors and sponsors; developing and managing all
printed and online collateral; working with media, and other related tasks as required
Develop a variety of corporate marketing and bsusiness collateral including trade show graphics,
marketing collateral, the design and content of the company website, branding style guide, visual
identity, marcom library and other related material as required
Develop, update and manage the implementation of the strategic communications plans and
programs outlining goals, objectives and expected results for key corporate initiatives
Execute, manage and coordinate promotional and networking trade shows in which the company is
directly participating including: arranging booth space, design and production of display graphics,
logistics, set-up, marketing collateral, budget, shipping, and hotels. Provide logistical support for
other trade shows in which the company is directly participating.
Coordinate and manage marketing programs and events, as needed
Research, write, edit and distribute corporate press releases
Develop and purchase promotional items according to company standards and budget
Manage outside print services and other marketing vendors
Ensure that marketing materials position the company and its mission for high visibility with
industry, government, academia, trade associations, media audiences and partners
Create and manage public relations activities and advertising to ensure the company is widely and
positively represented in the general business press and geomatics industry publications
Other duties and tasks as may be assigned from time to time by Management
Location
 This position is based in TECTERRA’s office in Calgary, Alberta
 Full-time position, in-office presence five days a week
 Some travel may be required
Education and Experience
 University degree in Business, Marketing, Communications, Public Relations, Sales or English
 Minimum 8 years’ experience in a high-tech corporate marketing environment, preferably with
exposure to government and academia
 Experience in copywriting, layout, advertising, graphic design, web design, web marketing,
information graphics, public relations and project management would be an asset
 General knowledge of commercial printing techniques
 Experience in both strategic management and operational management, including working with
senior management teams and leading functional resources
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Human Relations Skills
The Marketing Communications Manager has significant interaction with other people at all levels
within and outside the company. The highest level of interpersonal skills is required by this position
including effective and professional internal communication, negotiation and relationship management.
The Manager requires a well-developed and proven understanding of human behavior and those factors
which influence or cause behavior change and be able to create and maintain a positive working
environment with all staff members.
Skills
To perform this job successfully, an individual should have knowledge of:
 Advanced skill level in Microsoft Office – Word, Outlook, PowerPoint and Excel.
 Advanced skill level in Adobe Creative Suite software or similar.
 Advanced knowledge of Web content editing process, methodology and tools.
 Excellent verbal and written communication skills
 Able to effectively manage multiple tasks with changing priorities.
 Strong relationship builder and able to influence people and execute programs without developing
or nurturing interpersonal conflicts
 Professional and mature, with a positive attitude and results-focused orientation;
 Excellent team player and flexible
 Excellent planning, time management, communications, decision-making, presentation and
organization.
Compensation:
 TECTERRA offers competitive compensation commensurate with skills and experience and provides
a comprehensive benefits package.
How to Apply:
 Interested candidates should email a covering letter and resume in confidence to
[email protected] referencing Marketing Communications Manager Positon
We thank all applicants, however only successful candidates will be contacted.
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