Download Gannett Digital Marketing Services Market Researcher (SMB)

Gannett Digital Marketing Services
Market Researcher (SMB)
Market Researcher Intern
Company Overview
Gannett, the largest newspaper publisher in the U.S., is constantly evolving with digital marketing
solutions by helping brands and businesses reach millions of customers daily. The average consumer
sees 5,000 advertisements each day. For businesses and brands to grow, it takes a strategic and
adaptable marketing plan that reaches consumers through multiple channels.
Gannett has created a powerful solution for businesses and brands of all sizes to drive growth, retention
and customer acquisition. Partnerships with BLiNQ Media, PointRoll, ShopLocal and the KeyRing mobile
app and more have allowed Gannett Digital Marketing Services the ability to leverage an integrated
marketing opportunity for businesses across the country. Each partnership works seamlessly together,
providing a marketing mix that incorporates social media advertising, digital circulars, mobile marketing,
daily deal coupons, SEO, PPC, retargeting and digital word-of-mouth campaigns to help businesses stand
out in the crowded market place.
Combining Gannett’s success for over 100 years as a media and marketing company, and its
revolutionary online partnerships, businesses and brands now have the opportunity to utilize the power
of one with Gannett Digital Marketing Services.
Summary
Gannett Digital Marketing Services (DMS), a division of Gannett, a media and marketing solutions
company, is seeking a Market Researcher to collect business information and identify the decision
makers of prospects, or leads, using website/internet research. The Market Researcher will work closely
with multiple sales channels to understand their needs and gain knowledge of various industries to
ensure accurate sourcing of qualified prospects.
Job Description
Responsible for the research, distribution and qualifying of leads to multiple sales channels.
Experience:
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1-3 years experience in an individual contributor role related to analyzing data, research,
customer service, and/or administrative work
Proficient in client relationship management (CRM) and data collection software
Experience with reporting and process creation preferred
Responsibilities
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Collect business information and identify decision makers of prospects through web-based
research
Qualify prospects and distribute through multiple sales channels
Contact prospects as necessary through phone or email to ensure quality
Gain a proper understanding of each sales channel’s needs to properly satisfy their lead
generation requests
Work with the team manager to create new processes and regularly pull reports of activity
Stay abreast of industry news, competition and consumer trends
Requirements
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Ability to work in a fast-paced, high-growth, team-oriented startup environment
Strong PC and web based application user proficiency
Flexible, eager to learn and work both independently and as part of a team
Strong researcher with excellent proofreading and grammatical skills
Must have ability to pay close attention to detail and understand written and oral instructions
Must have ability to work well under time constraints
4 year Bachelor’s degree completed (or in current pursuit of obtaining a degree)
Benefits
Gannett offers a comprehensive benefit package which includes a competitive salary and bonus
potential, as well as the following:
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401(k) Savings Plan
Competitive compensation structure
Comprehensive health, dental, and vision insurance
Sales incentives
Employee Referral Program
Employee Mortgage Program
Flexible spending accounts
Paid Time Off (PTO)
No cost basic life insurance
Employee Assistance Program (EAP)
Employee discount programs
**Gannett is an equal opportunity employer and a drug free workplace**
Contact Rebecca Collins at [email protected] or call 480.263.0297