Download Contract: Fixed Term Maternity Cover (November 2015

The Charleston Trust Job Description
MATERNITY COVER Communications & Marketing Manager
Job Title:
Responsible to:
Line Manager to:
Communications & Marketing Manager
Director
Social Media Apprentice
Main purpose of role:
To coordinate external communications and marketing across all
areas of Charleston’s activities, in line with the Charleston brand.
Areas of activity include but are not limited to Charleston’s public
programme of activities, May Festival, Small Wonder Short Story
Festival, café, shop, venue hire, filming and photo-shoots, House,
Garden and visitors and the Centenary Project capital
development.
Charleston also produces three editions a year of ‘Canvas’ a
publication specifically for Friends of Charleston that is also
available to purchase at selected outlets. The post holder will also
be required to lead on and manage the Trust’s approach to
engaging and developing its audiences.
Contract:
Fixed Term Maternity Cover (November 2015 – August 2016)
21 hours a week, hours and days negotiable
Salary:
£24,000 -£26,000 pa. pro rata (dependent on experience)
Principal Tasks and Responsibilities:
General Communications & Marketing:
 Co-ordinate consistent external communications to market all areas of Charleston’s activities, in line
with the newly developed Charleston brand
 Act as brand guardian in providing access to brand tools, brand resources, style guide and principle
liaison with design agencies
 To provide mentoring support and on the job training to the Social Media Apprentice (at Charleston
until September 2016)
 Provide guidance and support to all ‘client’ staff in the marketing and promotion of the area of activity
for which they are responsible.
 Manage the production of marketing materials, including leaflets, posters, flyers, brochures, etc.
 Arrange the effective distribution of marketing, brochures, leaflets, flyers, etc in the East Sussex region
and other appropriate national outlets.
 Manage and distribute all emarketing campaigns, including eflyers, enewsletters, promotional campaigns
on social media and elistings.
 Manage the distribution process of postal mailings, working with Office Manager to ensure best practice
and economical sends either using mailing houses or internal resources
 To work closely with the Visitor Manager, responsible for the website and social media, so as to ensure
a consistent approach across all online, social media and other communications and marketing activities.
 To be the lead contact for all external suppliers and contractors for design and print.
 Ensure that all print marketing materials are appropriately archived.
 To co-ordinate advertising opportunities and placing adverts in the press - local, regional, national and
specialist publications.
 To work closely with the Head of Finance to manage the design, production and distribution of the
Trust’s Annual Report
Website and online retail
 To work alongside the Visitor Manager and Social Media Apprentice to launch a new website in
line with an already agreed brief and specification.
 To assist and support the launch of a new online ticketing system for Charleston’s May Festival
Priority booking (available to the Friends of Charleston memberships scheme)
 To assist and support the launch of a new online ticketing system for tickets to the House Museum
 To conduct initial research into improving and developing Charleston’s online retail presence
working with the Retail Manager and Finance Manager, taking into consideration stock control and
existing till systems.
Press and Public Relations:
 Ensure Charleston and its activities receive appropriate media coverage, wherever possible.
 Develop and maintain relationships with appropriate press and media contacts.
 Generate and distribute press releases around Charleston’s activities.
 Manage all press related issues - interview requests, press tickets, copy and photo requests.
 Liaise with PR agencies both external and internally appointed
Audience Development:
 Ensure that the Trust is communicating effectively to target audiences and evaluates effectively the
impact of our marketing campaigns.
 Devise effective plans and approaches that increase the impact of the Trust’s communications and
campaigns.
 To outline potential opportunities for developing new audiences for the Charleston Trust programme
or activities and actively build on these audiences.
 Manage audience development schemes and activity.
 Input into and support community and audience focused projects such as those aimed at minority
groups.
 Advocate and actively promote regionally and nationally The Charleston Trusts’ commitment to
engaging local audiences.
 To develop relationships with regional arts organisations and work in collaboration with them in order
to build our audiences and share data.
 Develop Customer Journey and User Experience pathways – including Web Visitors, Ecommerce
Process, Data capture – ensuring better communication and digital experience for our audience and
customers.
General Tasks:
 Proof-reading and copy-editing all marketing communications.
 Monitoring competitor marketing activity.
 Support and co-ordinate the implementation of advocacy and stakeholder engagement activity as
required.
 Ensure there are clear guidelines set for Charleston’s branding and Style Guide.
 Effectively co-ordinate and utilise the internal Customer Relationship Management database (Progress)
for all press related contact and marketing.
 Effective budget preparation and ongoing budgetary management for all areas of responsibility.
 To identify and work with appropriate organisations on reciprocal marketing.
 To input into a Communications and Marketing strategy in line with the Trust’s current 5-year plan.
Person Specification:
 Holds the Diploma of the Chartered Institute of Marketing (Dip.CIM) or above.
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At least 2 years professional employment in arts/charity sector marketing.
Demonstrative rigour in research and analytic techniques.
Computer literate.
Experience of working within a communications and marketing environment at
a strategic level.
Highly developed persuasive and influencing skills.
Strong oral and written communication and presentation skills.
Experience of communication policy and strategy development.
A good eye for design and publicity image aesthetics.
Ability to network and form contacts with press, other arts and cultural organisations and
individual suppliers.
Ability to create and manage budgets.
Strong writing, language and proof-reading skills – including excellent copy-writing skills.
Understanding of the principles around access and equal opportunities.
Organised and methodical with ability to multi-task across several projects.
Capacity for innovative and creative thinking.
Flexible and adaptable to changing demands and new challenges.
Ability to work collaboratively in a small team.
Good time management with the ability to work to tight deadlines.
Confidence and social skills to represent Charleston in external professional contexts.
Experience of developing and managing media relations.
Knowledge of developing and managing website and social media communications.
Experience of managing the production of high quality written communications.
Understanding of data processes, data protection, user experience and customer journeys
Good knowledge of digital marketing, including understanding of SEO, PPC, digital copywriting and
emarketing
Interest in ecommerce
Additional information
Leave: The basic annual leave entitlement is 33 days (including bank holidays) pro-rata.
Because of Charleston’s rural location the post holder must have a current UK driving licence and the use
of a car.
The Trust has a commitment to ensure equality of opportunity for all employees and employees are
required to adhere to this in their work.
All positions at Charleston are offered subject to the following conditions:
 Receipt of satisfactory references
 Proof that you are legally entitled to work in the UK
To apply
Please email a covering letter detailing suitability for this post with a current CV to Kristina Sekyere,
[email protected]
Deadline for applications is by 12 noon on 30th September 2015
All applications received will be acknowledged.
Please note that due to limited resources we are unable to give feedback to all applicants. Feedback will of
course be available to those that are short listed for interview.
Those being called for interview will be notified by the end of the day on 2nd October.
Interviews will take place at Charleston on Friday 9th October 2015.