Download Unethical Advertising Techniques

Advertising Techniques
PL-07-3.1.3
Students will describe various factors that influence consumer decisions, such as peer pressure, impulses, desire for status, and advertising techniques (facts and figures, glittering generalities, jingles/slogans, endorsement, testimonial, bandwagon, , emotional
appeal, free gifts/rewards) and explain why they are influential.
Essential Question: How does peer pressure, impulses, desire for status, and advertising techniques influence consumer decisions?
Name:
Date:
Class:
Unethical Advertising Techniques
Directions: Explain this unethical advertising technique discussed on this site:
Go to: http://en.wikipedia.org/wiki/Bait_and_switch
1. bait and switch:
2. Give an example of a time when you feel you purchased a product because of an
advertisement that you saw. Were you happy with the product and did it meet your
expectations? Why or why not?
Money and Music—Do jingles help you remember a product?
Take the quiz at http://pbskids.org/dontbuyit/entertainment/makingmusic_pg2.html
Guess your best and Record Your Answers below. How many did you get correct? _________
1.
2.
3.
4.
5.
Dollars and Sense: Advertising Challenge
Everywhere you turn, you're bombarded with advertisements: on the radio, the television and the Internet. But
while you may see ads everywhere you go, do you know much about them? All you ad men get ready, it's time to
take the advertising quiz!
http://www.howstuffworks.com/advertising-quiz.htm
Record Your Score: ___________/10
Brand Recognition Quiz
Identify the brands-----if you can! How many did you get correct? _____
Go to: http://www.slideshare.net/Marcus9000/brand-recognition-quiz
1.
2.
3.
4.
5.
6.
7.
8.
9
10.
Caught in the Web: Online Advertising Targets Kids
Fill in the following
http://www.educationworld.com/a_lesson/lesson/lesson158.shtml
Online ____________________is the fastest growing marketing medium for reaching kids at school and at
home. Today, even elementary school students need to be able to analyze and evaluate advertising without
adult assistance.
VS Unit 1 Unethical Ad Techniques 7th 8-08 D. Ruber
According to the Center for Media Education (CME), online marketing to kids involves "advertising practices that
are __________ __________ _______to children." Those practices include:



Eliciting_________ ___________, compiling profiles, and designing advertising directed toward individual
children.
Creating _____________ ______________that engage children's complete attention for substantial periods
of time.
Integrating _________________ with content in such a way that children cannot easily tell the difference.
The ability of online advertising to identify, analyze, and sell to individual children while those children are
involved in engaging ___________________ ________________"gives advertisers unprecedented power over
children," said the CME report.
Furthermore, the report adds, "by capturing their attention online, marketers are able to circumvent their normal
guardians. Rather than being mediated by parents and teachers, advertising reaches children directly, enabling
companies to ____________________ _______________ ____________with vulnerable young computer users."
Clearly, it's vital that parents and teachers help kids -- even those in elementary school -- learn to __________
________________ ______________ without adult assistance.
14. What is in an Ad? http://pbskids.org/dontbuyit/advertisingtricks/whatsinanad.html
See if you can spot the ways that television commercials try to convince you to buy and do things. Look for catchy slogans,
funny jokes and famous people. And read what our ad expert had to say about each of these commercials.
15. Give an example of you or someone you know buying something just to be popular (not because they really need it).
VS Unit 1 Unethical Ad Techniques 7th 8-08 D. Ruber