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Download JOB DESCRIPTION Name: TBC Job title: Sales and Marketing
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JOB DESCRIPTION Name: TBC Job title: Sales and Marketing Assistant Date: July 2013 Department: School division – New Zealand Reports to: Sales and Marketing Manager - Secondary New Zealand Basic purpose: The Sales and Marketing Assistant will contribute to the sales success of Nelson Cengage Learning (School division) – New Zealand by providing administrative support to sales, marketing and publishing by promoting the Nelson Cengage Learning frontlist and backlist resources to the Secondary education market in New Zealand. The Sales and Marketing Assistant will liaise with Customer Service, Production, Marketing, booksellers and customers regarding general enquiries. Principal accountabilities: Key Outcome and Area % of Total Job Objectives and Tasks Core Competencies Standards Administration support for sales and marketing 20% • Provide administration and sales and marketing support to the Secondary Sales and Marketing Manager and the Secondary sales team as required. • Skilled and systematic use of Microsoft Office applications, including Word, Excel, PowerPoint, Outlook • Enjoy communicating and problem-solving • Sound administration skills • Meeting deadlines • Provide marketing support material for the sales team. This will involve the preparation of basic sales support material such as price lists, product information sheets, competition entry forms etc. using MS Word and/or Adobe InDesign. • Produce sales support material and coordinate product information kits for the sales team and booksellers in line with brand and copyright standards. • Coordinate existing and new databases via Excel and Magellan to ensure all details, such as contact names, addresses and phone numbers are correct and stored in accordance with NZ Privacy Laws. • Act as the liaison point for customer service for special offers. Sales and Marketing Assistant, NZ • Ability to prioritise work and manage work time accordingly to meet deadlines • Meticulous attention to detail • Ability to work independently without excessive supervision • Excellent administration and organisational skills • Sound understanding of sales and marketing • Support provided to sales team • Interpersonal savvy • Meticulous attention to detail - accurate inputting of information • Adherence to processes, procedures and company policies • Customer-first focus • Feedback provided by sales team • Conscientiousness, persistence and reliability in record maintenance and communication • Proactive problemsolving 1 • Liaise with key booksellers, schools and customers regarding general enquiries and orders. • Provide information to marketing to maintain NZ website. • Assist the NZ Primary Sales Manager and sales team when required. • Any other duties as directed by the Secondary Sales and Marketing Manager. • Ability to listen and understand internal customer needs, anticipate customer needs • An understanding of colleagues roles and internal processes • Comprehensive understanding of CLA branding guidelines, NZ Privacy and Copyright laws • Embraces CL core values and competencies • Going the extra mile to achieve the best possible outcome • Show respect for others • Demonstrated initiative for issue resolution • Adherence to and maintenance of CLA brand standards • Adherence to Copyright laws Administrative support for publishing 10% • Ensure that all authors receive complimentary copies of their new resources, in conjunction with the Publishing Editor. • Excellent written and spoken communication skills • Editorial assistance as required by the Publishing Editor. • Excellent administration and organisational skills • General administrative responsibilities as required. • Effective time management skills • Adherence to set policies and processes • Friendly, proactive communication • Editorial skills Marketing collateral and marketing campaigns 20% • Work closely with the Secondary Sales and Marketing Manager to develop and implement a comprehensive marketing plan. • Coordinate direct mail campaigns, including designing / formatting promotional material for emailing and / or mailing to a designated database. • Excellent written and verbal communication skills • Excellent editorial skills and facility with language • Meticulous attention to detail • Proofread all promotional material prior to publication to ensure information is correct and accurate. • Ability to handle more than one project at one time • Execute email campaigns. • Excellent organizational skills • Assist in market research and consolidating information. • Maintain and update the Secondary customer databases. • Ensure that all new product information is forwarded to Nielsen Book Data. • Meet target completion dates • Awareness of budgets • Proactive ideas generation and problem-solving • Customer-first focus • Conscientiousness, persistence and reliability in record maintenance and communication • Product and market knowledge • Creativity/innovation • Proven problem solving skills • Ability to listen and understand customer needs • Effective time management skills • Intelligent use of the internet Sales and Marketing Assistant, NZ 2 • Editorial skills • Comprehensive knowledge of NZ Privacy Act in regards to data storage Product and promotional activities 15% • Ensure that key booksellers receive regular sample copies of all new publications and promotional material. • Oversee distribution of review copies to key educational associations and ensure all databases and / or contact lists are updated. • Ensure all content used for promotions material is accurate and consistent with CLA branding guidelines and adheres to Copyright laws. • Product and market knowledge • Ability to prioritise work and manage work time accordingly to meet deadlines • Product knowledge • Work towards deadlines • Proactive problemsolving • Meticulous attention to detail • Show respect for others and anticipate customer needs • Excellent written and verbal communication skills • Adherence to and maintenance of CLA brand standards • Ability to listen and understand customer needs • Adherence to Copyright laws • Ability to work as part of a team • Comprehensive understanding of CLA branding guidelines, Privacy and Copyright laws Regularly update the New Zealand Nelson Cengage Learning Secondary website 10% • Periodically check pages on the website to ensure information is current and up-to-date. • Editorial skills and facility with language • Coordinate minor updates to the New Zealand Cengage Learning Secondary website as required. • Computer literate • Ensure that all new titles and key information is included on the website. • Product knowledge • Meet target completion dates • Fast and accurate keyboard skills • Meticulous attention to detail • Conscientiousness, persistence and reliability in record maintenance and communication • Current accurate website content Magellan and Data integrity 5% • Liaise with Data Integrity and Systems Coordinator to ensure data is up to date and accurate. (Local and agency titles, Bookmaster and School accounts information). • Provide Magellan database maintenance and data entry as required by sales team. • Problem-solving abilities with keen attention to detail and follow through • Accuracy and data integrity • Current Magellan content • Ability to communicate in non technical language to sales reps and other users • Comprehensive knowledge of NZ Privacy Act in regards to data storage Sales and Marketing Assistant, NZ 3 • Sound knowledge of Magellan Prepare for conferences 5% • Assist in the preparation of sales and subject conferences as directed by the Secondary Sales and Marketing Manager. • Prepare and photocopy conference material. • Provide additional support when required e.g. display and / or conference attendance, workshop / in-service / focus groups / meeting administration and catering. • Ability to work to deadlines • Smooth running of conference • Meticulous attention to detail • Material provided at conferences • Excellent organisational skills • Events and conferences support provided • Anticipate customer needs • Ability to work as part of a team • Awareness of budgets Teamwork and communication 5% • Contribute to forums and share information and knowledge with colleagues. This includes active participation in the weekly sales, marketing and publishing meetings. • Ability to listen and understand both academic and business aims and goals • Thrive in a collaborative environment • Show respect for others • Contribute to discussion in a friendly, clear manner Continuous Improvement 5% • Actively seek opportunities to extend and enhance personal knowledge and skills in order to better support customers and colleagues. This includes but is not limited to: knowledge regarding Privacy laws, Copyright and Branding guidelines, marketing trends, social media content etc. • Problem-solving abilities with keen attention to detail and follow through • A willingness to support and help others • Continuous improvement and improved efficiency • Self initiated training and development of knowledge • Demonstrated initiative for issue resolution and new ideas to add value to users • Supports Continual Improvement processes throughout the entire project including supporting Project Managers during the audit process. • Participation and contribution of processes improvement projects • Seek opportunities to enhance documentation, processes and supported systems to improve processes and procedures. • A positive attitude to problem-solving • Keep abreast with the continual change in technology developments and share knowledge with manager and team. Workplace Health and Safety 5% • Be aware of duty of care and act in a safe manner. • Ensure all company WH&S policies and procedures are adhered to. • Be familiar with property security, first aid and fire emergency procedures. Sales and Marketing Assistant, NZ • Ability to follow policies and procedures • Ability to use initiative and take responsibility • Adherence to WH&S policies and procedures • Increased WH&S awareness • A positive attitude to WH&S • WH&S aware 4 • Report any hazardous situations, incidents or accidents and take immediate action if applicable to reduce risk of injury. • Analytical and problem-solving abilities • Reduction of number of WH&S incidents • Participate in WH&S investigations when required. Direct reports: Nil Main contacts: Internal: Secondary Sales and Marketing Manager, Primary Sales Manager, Secondary Publishing Editor, NZ sales representatives, Customer Service, Marketing Department (Australia), General Manager - International External: External suppliers, resellers, teachers, Primary commission sales representatives Education / Qualifications / Experience: • • • Experience in an office or work environment Sales and/or marketing experience preferred Skill in using Microsoft Office applications, especially Word, Excel and PowerPoint. Skill in using Adobe InDesign preferred. Cengage Core Competencies: • • • Speed: Proactively gets things done quickly, with a high quality of work. Overcomes barriers and continually finds ways to be more efficient. Focus: Identifies core business problems and opportunities; seeks and proposes solutions while avoiding distractions. Persists through achieving deliverables. Collaboration: Committed to helping others be successful; partners with key organisational stakeholders, individuals and teams outside own functional area to promote business alignment. Sales and Marketing Assistant, NZ 5