Download JOB DESCRIPTION Name: TBC Job title: Sales and Marketing

JOB DESCRIPTION
Name:
TBC
Job title:
Sales and Marketing Assistant
Date:
July 2013
Department:
School division – New Zealand
Reports to:
Sales and Marketing Manager - Secondary New Zealand
Basic purpose:
The Sales and Marketing Assistant will contribute to the sales success of Nelson Cengage Learning (School
division) – New Zealand by providing administrative support to sales, marketing and publishing by promoting
the Nelson Cengage Learning frontlist and backlist resources to the Secondary education market in New
Zealand.
The Sales and Marketing Assistant will liaise with Customer Service, Production, Marketing, booksellers and
customers regarding general enquiries.
Principal accountabilities:
Key Outcome
and Area
% of
Total
Job
Objectives and Tasks
Core Competencies
Standards
Administration
support for sales
and marketing
20%
• Provide administration and sales
and marketing support to the
Secondary Sales and Marketing
Manager and the Secondary sales
team as required.
• Skilled and
systematic use of
Microsoft Office
applications,
including Word,
Excel, PowerPoint,
Outlook
• Enjoy communicating
and problem-solving
• Sound administration
skills
• Meeting deadlines
• Provide marketing support material
for the sales team. This will involve
the preparation of basic sales
support material such as price lists,
product information sheets,
competition entry forms etc. using
MS Word and/or Adobe InDesign.
• Produce sales support material and
coordinate product information kits
for the sales team and booksellers
in line with brand and copyright
standards.
• Coordinate existing and new
databases via Excel and Magellan
to ensure all details, such as
contact names, addresses and
phone numbers are correct and
stored in accordance with NZ
Privacy Laws.
• Act as the liaison point for customer
service for special offers.
Sales and Marketing Assistant, NZ
• Ability to prioritise
work and manage
work time accordingly
to meet deadlines
• Meticulous attention
to detail
• Ability to work
independently
without excessive
supervision
• Excellent
administration and
organisational skills
• Sound
understanding of
sales and marketing
• Support provided to
sales team
• Interpersonal savvy
• Meticulous attention to
detail - accurate
inputting of information
• Adherence to
processes, procedures
and company policies
• Customer-first focus
• Feedback provided by
sales team
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Proactive problemsolving
1
• Liaise with key booksellers, schools
and customers regarding general
enquiries and orders.
• Provide information to marketing to
maintain NZ website.
• Assist the NZ Primary Sales
Manager and sales team when
required.
• Any other duties as directed by the
Secondary Sales and Marketing
Manager.
• Ability to listen and
understand internal
customer needs,
anticipate customer
needs
• An understanding of
colleagues roles and
internal processes
• Comprehensive
understanding of CLA
branding guidelines,
NZ Privacy and
Copyright laws
• Embraces CL core
values and
competencies
• Going the extra mile to
achieve the best
possible outcome
• Show respect for others
• Demonstrated initiative
for issue resolution
• Adherence to and
maintenance of CLA
brand standards
• Adherence to Copyright
laws
Administrative
support for
publishing
10%
• Ensure that all authors receive
complimentary copies of their new
resources, in conjunction with the
Publishing Editor.
• Excellent written and
spoken
communication skills
• Editorial assistance as required by
the Publishing Editor.
• Excellent
administration and
organisational skills
• General administrative
responsibilities as required.
• Effective time
management skills
• Adherence to set
policies and processes
• Friendly, proactive
communication
• Editorial skills
Marketing
collateral and
marketing
campaigns
20%
• Work closely with the Secondary
Sales and Marketing Manager to
develop and implement a
comprehensive marketing plan.
• Coordinate direct mail campaigns,
including designing / formatting
promotional material for emailing
and / or mailing to a designated
database.
• Excellent written and
verbal
communication skills
• Excellent editorial
skills and facility with
language
• Meticulous attention
to detail
• Proofread all promotional material
prior to publication to ensure
information is correct and accurate.
• Ability to handle more
than one project at
one time
• Execute email campaigns.
• Excellent
organizational skills
• Assist in market research and
consolidating information.
• Maintain and update the Secondary
customer databases.
• Ensure that all new product
information is forwarded to Nielsen
Book Data.
• Meet target completion
dates
• Awareness of budgets
• Proactive ideas
generation and
problem-solving
• Customer-first focus
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Product and market
knowledge
• Creativity/innovation
• Proven problem
solving skills
• Ability to listen and
understand customer
needs
• Effective time
management skills
• Intelligent use of the
internet
Sales and Marketing Assistant, NZ
2
• Editorial skills
• Comprehensive
knowledge of NZ
Privacy Act in
regards to data
storage
Product and
promotional
activities
15%
• Ensure that key booksellers receive
regular sample copies of all new
publications and promotional
material.
• Oversee distribution of review
copies to key educational
associations and ensure all
databases and / or contact lists are
updated.
• Ensure all content used for
promotions material is accurate and
consistent with CLA branding
guidelines and adheres to
Copyright laws.
• Product and market
knowledge
• Ability to prioritise
work and manage
work time accordingly
to meet deadlines
• Product knowledge
• Work towards deadlines
• Proactive problemsolving
• Meticulous attention
to detail
• Show respect for others
and anticipate customer
needs
• Excellent written and
verbal
communication skills
• Adherence to and
maintenance of CLA
brand standards
• Ability to listen and
understand customer
needs
• Adherence to Copyright
laws
• Ability to work as part
of a team
• Comprehensive
understanding of CLA
branding guidelines,
Privacy and
Copyright laws
Regularly
update the New
Zealand Nelson
Cengage
Learning
Secondary
website
10%
• Periodically check pages on the
website to ensure information is
current and up-to-date.
• Editorial skills and
facility with language
• Coordinate minor updates to the
New Zealand Cengage Learning
Secondary website as required.
• Computer literate
• Ensure that all new titles and key
information is included on the
website.
• Product knowledge
• Meet target completion
dates
• Fast and accurate
keyboard skills
• Meticulous attention
to detail
• Conscientiousness,
persistence and
reliability in record
maintenance and
communication
• Current accurate
website content
Magellan and
Data integrity
5%
• Liaise with Data Integrity and
Systems Coordinator to ensure
data is up to date and accurate.
(Local and agency titles,
Bookmaster and School accounts
information).
• Provide Magellan database
maintenance and data entry as
required by sales team.
• Problem-solving
abilities with keen
attention to detail and
follow through
• Accuracy and data
integrity
• Current Magellan
content
• Ability to
communicate in non
technical language to
sales reps and other
users
• Comprehensive
knowledge of NZ
Privacy Act in
regards to data
storage
Sales and Marketing Assistant, NZ
3
• Sound knowledge of
Magellan
Prepare for
conferences
5%
• Assist in the preparation of sales
and subject conferences as
directed by the Secondary Sales
and Marketing Manager.
• Prepare and photocopy conference
material.
• Provide additional support when
required e.g. display and / or
conference attendance, workshop /
in-service / focus groups / meeting
administration and catering.
• Ability to work to
deadlines
• Smooth running of
conference
• Meticulous attention
to detail
• Material provided at
conferences
• Excellent
organisational skills
• Events and
conferences support
provided
• Anticipate customer
needs
• Ability to work as part
of a team
• Awareness of
budgets
Teamwork and
communication
5%
• Contribute to forums and share
information and knowledge with
colleagues. This includes active
participation in the weekly sales,
marketing and publishing
meetings.
• Ability to listen and
understand both
academic and
business aims and
goals
• Thrive in a collaborative
environment
• Show respect for others
• Contribute to
discussion in a
friendly, clear manner
Continuous
Improvement
5%
• Actively seek opportunities to
extend and enhance personal
knowledge and skills in order to
better support customers and
colleagues. This includes but is not
limited to: knowledge regarding
Privacy laws, Copyright and
Branding guidelines, marketing
trends, social media content etc.
• Problem-solving
abilities with keen
attention to detail and
follow through
• A willingness to
support and help
others
• Continuous
improvement and
improved efficiency
• Self initiated training
and development of
knowledge
• Demonstrated initiative
for issue resolution and
new ideas to add value
to users
• Supports Continual Improvement
processes throughout the entire
project including supporting Project
Managers during the audit process.
• Participation and
contribution of
processes
improvement projects
• Seek opportunities to enhance
documentation, processes and
supported systems to improve
processes and procedures.
• A positive attitude to
problem-solving
• Keep abreast with the continual
change in technology
developments and share
knowledge with manager and team.
Workplace
Health and
Safety
5%
• Be aware of duty of care and act in
a safe manner.
• Ensure all company WH&S policies
and procedures are adhered to.
• Be familiar with property security,
first aid and fire emergency
procedures.
Sales and Marketing Assistant, NZ
• Ability to follow
policies and
procedures
• Ability to use initiative
and take
responsibility
• Adherence to WH&S
policies and procedures
• Increased WH&S
awareness
• A positive attitude to
WH&S
• WH&S aware
4
• Report any hazardous situations,
incidents or accidents and take
immediate action if applicable to
reduce risk of injury.
• Analytical and
problem-solving
abilities
• Reduction of number of
WH&S incidents
• Participate in WH&S investigations
when required.
Direct reports:
Nil
Main contacts:
Internal:
Secondary Sales and Marketing Manager, Primary Sales Manager, Secondary
Publishing Editor, NZ sales representatives, Customer Service, Marketing
Department (Australia), General Manager - International
External:
External suppliers, resellers, teachers, Primary commission sales representatives
Education / Qualifications / Experience:
•
•
•
Experience in an office or work environment
Sales and/or marketing experience preferred
Skill in using Microsoft Office applications, especially Word, Excel and PowerPoint. Skill in using Adobe
InDesign preferred.
Cengage Core Competencies:
•
•
•
Speed: Proactively gets things done quickly, with a high quality of work. Overcomes barriers and
continually finds ways to be more efficient.
Focus: Identifies core business problems and opportunities; seeks and proposes solutions while avoiding
distractions. Persists through achieving deliverables.
Collaboration: Committed to helping others be successful; partners with key organisational stakeholders,
individuals and teams outside own functional area to promote business alignment.
Sales and Marketing Assistant, NZ
5