Download job title - networx Recruitment

ROLE TITLE
Head of Marketing and Communications
DEPARTMENT
OPERATING ASSOCIATION/
DIRECTORATE
RESPONSIBLE TO
Communications
RESPONSIBLE FOR
ROLE PURPOSE
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Futures - Orbit Group
Director of Strategy and Communication
Communication Manager
Digital Manager
PR Team
One or two sentences giving a simple statement of why the role exists
Development and delivery of an organisation-wide marketing strategy that supports
sales growth targets and develops Orbit’s brand.
Provide commercial marketing expertise to support dispersed marketing activity
across a range of product lines.
Drive Orbit’s external profile, influence and reputation with customers, media,
stakeholders and public.
Play a leading role in the development and management of proactive and impactful
social and digital media strategies and activities.
Lead a team of communications, PR, digital and design professionals, enabling
innovation and ensuring high quality delivery.
ACCOUNTABILITIES /
Statement of the main areas of accountability and responsibility
RESPONSBILITIES
Marketing and Brand
 Own, protect, position and develop Orbit’s brand.
 Work with key stakeholders across a range of product lines to develop an effective
marketing strategy and approach to support sales growth targets.
 Ensure the use business tools - data, segmentation, analytics, stakeholder intelligence,
customer surveys in developing the single marketing strategy.
 Integrate commercial sales and behavioural change thinking into Orbit’s strategic
thinking and communications.
 Ensure marketing content is based on target audience, positioning, and the channels
on which the content will appear.
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Engagement
 Use digital innovation and marketing strategies to ensure customers and staff are
communicated with effectively.
 Responsible for delivery of key internal and external engagement and campaign
events.
 Delivery of high quality customer communication materials/publications, such as
customer magazine, customer annual reports and customer leaflets.
PR and Influence
 Develop and deliver the stakeholder engagement strategy, monitoring and reporting to
ET and Board.
 Maintain a good knowledge of the external environment and lead key influence
campaigns to effectively position Orbit with central, regional and local government.
 Responsible for national and trade press coverage and crisis communications
management.
Leadership
 Work across Orbit, engaging with all tiers of the senior management team.
 Lead the communications team, overseeing business plan, budget and all aspects of
appraisal, performance and attendance.
 Demonstrate effective leadership of staff, demonstrating Orbit’s values on a daily basis
through yourself and the team.
KNOWLEDGE/SKILLS/EXPERIENCE/PHYSICAL
REQUIREMENTS
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Essential
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The tools needed to do the
role
Extensive experience of marketing and setting marketing strategies
in a commercial environment (ideally in a property related company)
with multiple stakeholders and customer types.
Extensive knowledge of branding principles and marketing /
communications tactics through multimedia.
Understanding of current marketing tools including the use of
marketing automation platforms to support marketing strategies.
Good understanding of the complexity of the housing sector.
Ability to write high quality communications for a variety of
audiences.
At least three years’ experience in management and leadership of a
team, motivating, inspiring and driving innovation.
Highly critical thinker, good analytical and problem solving skills, and
ability to think creatively, strategically and project plan.
First class interpersonal skills - highly collaborative, able to work
effectively across groups.
Educated to degree level or with equivalent professional
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qualification: chartered marketer (CIM) ideally, qualification in
journalism (NCTJ/NUJ) or PR (CIPR) relevant.
Strong IT skills and willingness to travel/stay away for work
purposes.
COMPETENCIES
Personal attributes/behaviours the role holder must possess to be successful in the
role
 Organise processes around customers, taking account of
relevant issues.
 Create an environment where teams are empowered to put
customers first.
Customer First  Collaborate with other internal departments in order to
improve the overall customer experience.
 Analyse customer requirements in the short and long term.
 Proactively develop long-term initiatives to improve customer
services.
Be Self Aware
 Challenge our values, assumptions and behaviours to
maintain professional relationships.
Communicate Well
 Be able to communicate effectively in complex or difficult
situations.
Honesty
 Anticipate audience needs, concerns or objections,
developing appropriate responses.
Develop Ourselves
 Proactively plan our career and personal development.
Deal with Feedback
 Use a range of influencing styles.
Value Diversity
 Promote respect issues with individuals, within teams and
throughout the organisation.
Respect
 Demonstrate integrity and consistency in decision-making.
Communicate Well
 Ensure teams are encouraged to communicate effectively
and that staff feel they can openly question and challenge.
Achieve Results
 Translate strategic vision into practical and achievable
plans.
Excellence
 Set SMART and stretching targets.
 Consistently make business decisions in line with the
business strategy, aiming to achieve great results.
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Level
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Innovation
Partnership
Leadership
Embrace Change
 Initiate change in a positive manner, consulting with staff
and planning appropriately.
 Deliver change within a fast paced demanding
environment, in spite of the barriers.
Use our Initiative
 Use initiative strategically.
 Make complex issues or ideas clear, concise and
understandable.
 Create an environment within the team so that it is safe to
challenge existing practices.
Problem Solve
 Integrate ideas from different sources and build on the
incomplete ideas of others.
 Actively implement best value and look for new methods to
improve results.
Work in Teams and Collaborate
 Actively encourage team & partnership working.
 Put team/partnership decisions above personal interest.
 Encourage and recognise the contributions of team
members.
 Recognise and pursue opportunities for cross-functional
team working, partnering and networking to maximise the
outcomes to be achieved.
Business Leader and Operational Managers
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Orbit is an Equal Opportunities Employer and all staff are required to read and adhere to
Group and local policies and procedures relating to Equality and Diversity
Orbit requires all employees to read and adhere to Health and Safety policies and procedures
Orbit requires all employees to read and adhere to all Orbit policies and procedures and
Standing Orders.
Signed by
Employee
Signed by
Manager
Date
Date
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