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... Advertising is A form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets. ...
Ad 2.0
Ad 2.0

... Some of the oldest forms of advertising have entered the digital age. These outdoor billboards can change their messages quickly and some can respond to requests for information from people on the street using their cell phones. Big media and advertisers are also placing their messages wherever an a ...
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... made, can be important to democracy. • The high costs of ads can limit political competition to the wealthy, or people who promise to compromise their integrity on certain issues to get campaign contributions. • Images and text can be designed to appeal primarily to emotions rather than to reason. • ...
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6.2 The Marketing Mix—Promotion

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Introduction to Advertising - Belle Vernon Area School District

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... the less sophisticated. Their own purchases are made purely on the basis of value and desire, with advertising playing only a minor supporting role. They know about Vance Packard and his "hidden persuaders" and the adwriter's psychosell and bag of persuasive magic. They are not impressed ...
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Chapter 14 notes Name________________________Per______ is

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Criticism of advertising

Advertising is a form of communication intended to persuade an audience to purchase products, ideals or services. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
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