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Marketing Through Literary Criticism: An Introspective Perspective to Consumer Culture
Marketing Through Literary Criticism: An Introspective Perspective to Consumer Culture

... Marketing through Literary Criticism: An introspective Perspective to Consumer culture Dr. Niva Bhandari The marketing debate between art and science gives way to grey zones. We turn to Stephen Brown’s formula of ‘Consumer Introspection,’ an outcome of literary insight and expression. Organization m ...
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... Developed company website and blog using WordPress to market services to new and existing customers ...
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... Responsible for sharing media and creative best practice across the business to drive ongoing result optimization and efficiencies Work closely with stakeholders and analytics teams to identify synergies, maximise cross channel optimisation and support a test and learn culture Works closely with ins ...
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... steps and best practices that organizations need to master in order to successfully launch a digital marketing platform that delivers the full power of the web. Harry’s workshop includes a strategic framework and innovative tactics all illustrated by case studies to give you tools and ideas that you ...
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Digital marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
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