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Jaime`s Resume in Microsoft Word.
Jaime`s Resume in Microsoft Word.

... Enhance the organization’s brand by planning and executing the conception, pricing, promotion, and distribution of shipping services to B2B and B2C customers. Draft and distribute press release on behalf of the company, stakeholders, and Fortune 100 customers. Conceptualize and collaborate on the de ...
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... the marketing in whole. This article shows the importance of marketing research and what exactly it means. Now Ukrainian businessmen meet a lot of problems when trying to enter and develop the new market. The problem that company executives faced is absence of relevant information about competitors ...
Assistant Brand Manager, Smart Balance
Assistant Brand Manager, Smart Balance

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...  They also have easy access to the customers’ feedback – the level of their satisfaction or dissatisfaction, as well as the reasons for those opinions. ...
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...  Identify the attributes/features that are highly valued by some customer segments yet are of little importance to other customer segments.  Find the best way to reduce cannibalization. 7. Going to Market:  Channel coordination is important for efficient retailer behavior.  Channel decisions go ...
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Ten Takeaways - Faculty Directory | Berkeley-Haas

... 6. Product Line design integrates pricing, product and segmentation  Identify the attributes/features that are highly valued by some customer segments yet are of little importance to other customer segments. 7. Going to Market:  Channel coordination is important for efficient retailer behavior.  ...
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What is Promotion Intro

... The combination of promotional techniques a business uses to inform or persuade people about its products represents a product’s ...
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Understanding Marketing

... Product and service • Product---Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfying a want or need. It includes physical objectives, services, persons, places, organizations and ideas. • Service--- any activity or benefit that one party can ...
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Introduction to Marketing MM I

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Daphne (Jin-Wei) Wang`s Resume.

... REGENT HOTEL TAIPEI (Four Seasons Group) (1998 – 2004) Taipei, Taiwan/ Okinawa, Japan Marketing and Communications Assistant Manager (2000 – 2004)  Achieved an average yearly gross profit rate of 32% as a member of core committee with senior managers to devise effective marketing strategies.  Desi ...
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Marketing Planning Worksheet

PDF format - Ciju Nair`s Webpage
PDF format - Ciju Nair`s Webpage

... databases, dashboards, various analytical models and tools including the marketing mix models, price elasticity models, promotional response models, and advanced consumer research  Envisioned and led on-site business performance analytics for Walmart (Retail Stores/Dotcom) and contributed in the de ...
Entrepreneurship for Musicians
Entrepreneurship for Musicians

... What does it look like? Can you do without a marketing plan? Can you be a professional musican without marketing? • Does it hurt to do a little marketing? ...
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Marketing mix modeling

Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics. It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit.The techniques were developed by econometricians and were first applied to consumer packaged goods, since manufacturers of those goods had access to good data on sales and marketing support. The first companies dedicated to the commercial development of MMM were MMA (then Media Marketing Assessment) started in 1990 and the Hudson River Group founded in 1989. Other early pioneer-users of econometric modeling were the ATG group at the advertising agency JWT in the 1990s and later incorporated into MindShare ATG, BrandScience at Omnicom, and the specialist modeling agency OHAL since the late 1980s. These agencies took MMM from being a little-used and academic discipline to being a widespread and common marketing tool. Improved availability of data, massively greater computing power, and the pressure to measure and optimize marketing spend has driven the explosion in popularity as a marketing tool. In the recent times MMM has found acceptance as a trustworthy marketing tool among the major consumer marketing companies. Often in the digital media context, MMM is referred to as attribution modeling.
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