Download Multipower Sportsfood launches Fit Protein Lite

Media Information
July 2013
Multipower Sportsfood launches New Fit Protein Lite
Leading European Sports Nutrition Company Atlantic Multipower has launched an exciting
new protein drink, Fit Protein Lite.
With 40g of milk protein, Fit Protein Lite is a high quality, low carb, low fat protein shake that
supports muscle building, recovery and helps you to cut down for the summer.
With a fat content of only 1g per bottle Fit Protein Lite supplies your body with essential
muscle building proteins and vital nutrients after your workout or as a convenient meal
replacement.
Fit Protein Lite delivers 80% less carbs and sugars than Multipower’s number one selling Fit
Protein in the iconic brown bottle.
Retailing at just £3.85 a bottle the 500ml drink is available in three delicious flavours of
Chocolate, Vanilla and Strawberry.
Multipower Nutritionist Drew Price said: “Fit Protein Lite features casein and whey dairy
proteins from high quality whole milk protein, with all the essential and non-essential amino
acids, including significant amounts of glutamine and branched chain amino acids. The low
fat and reduced carbohydrate formula helps users to meet their protein intake goals whilst
not over-consuming fat or carbohydrate, making it a flexible and convenient option.”
Marketing Manager of Multipower UK, Shân Savage said: “Fit Protein Lite represents a
strong addition to the Fit Protein range giving the consumer another great option in the form
of fat free, high protein drink, with a lowered carbohydrate content, to support dietary and
lifestyle goals. Fit Protein Lite contains 40g of protein but only 14g of carbohydrate per
bottle, ideal for use in one or two servings as desired.”
Fit Protein Lite will be used by Multipower ambassadors including Rugby League side Leeds
Rhinos and Northampton Saints and England full back, Ben Foden, as part of their nutrition
programmes.
The drink is available via leading gyms and online at www.multipower.com
-endsMedia contact
For more information please contact:
Adam Tanous or Sam Brandon at Performance PR
Tel: 0208 541 3434
E: [email protected] / [email protected]
Notes to Editors:
About Multipower
Leading European sports food company, Atlantic Multipower, was founded in 1977 by two
German food ingredient experts from Hamburg, who recognized a developing market for
sports specific nutrition. Since then, the company has expanded significantly and today
trades in 27 European countries (36 countries worldwide). The company employs 200
people and turns over in excess of €80 million.
Multipower Sportsfood is divided into two sub categories:
•
•
Muscle - aimed to assist gym goers and sports people to gain lean muscle weight
and definition
Endurance - helps to build stamina and general fitness. Developed in collaboration
with the Olympic Center Rhein-Ruhr, Germany, products are optimised for every
phase – before, during and after exercise
Multipower is the official sports food and drink supplier to many elite European athletes and
sports teams, including Rugby League world champions Leeds Rhinos and Northampton
Saints and England full back, Ben Foden.
The full Multipower sports food range: energy bars, drinks, powders, gels and tablets, are
available to purchase both via the Multipower UK website www.multipower.com and in a
range of UK stores and gyms including Fitness First.
The full range of Multipower Professional products are available to purchase via:
www.multipower-bodybuilding.co.uk