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Propaganda Techniques Bandwagon - Bandwagon appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking." Plain Folks – The plain folks technique uses average people to sell products by making consumers feel like the product is something that appeals to the average person. Snob Appeal – Snob appeal associates a product with wealth, power, or membership in an elite group. It appeals to a person’s desire to be special, wealthy, or important. Testimonial – Testimonial uses famous people to promote products. It is effective because the admiration for such a person is transferred to the product being sold. Transfer – Ads that use transfer try to get consumers to feel the same way about a product that they feel about another person, place, or thing. The advertisement in which it is used attempts to transfer emotions from something to the product being sold. Glittering Generalities – Glittering generalities are emotionally appealing words applied to a product or idea, which have no real meaning. Name Calling – Name calling is used to make on product or person look good by pointing out how another product or person is bad or wrong. Stereotypes – Stereotypes refer to members of a group as if they were all the same. This technique attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable. Slogan – A slogan is a brief, catchy, phrase, sometimes accompanied by music. It’s effective because it’s easy to remember and sometimes difficult to forget. Repetition - This type of propaganda often deals with a slogan or image that is repeated over and over again, thus getting it stuck in someone’s head.