Download Propaganda Techniques

Persuasive
Techniques
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to
influence opinions, emotions, attitudes
or behavior.
What is persuasion?
Generally
an appeal
to emotion, not
intellect.
An
attempt to
change your behavior
It
attempts to
“guide your choice”
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Glittering Generalities
• Misuse of statistics
• Name calling or stereotyping
• Plain Folks
• Snob Appeal
• Transfer/Transfer
Bandwagon
Technique
• Everyone is doing it!
You should too!!!
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Glittering
Generalities
attractive or catchy, but really
Definition: Words that sound
don’t mean anything.
These are just:
logical fallacies
What’s a fallacy
you ask?
a deceptive, misleading, or
false notion or belief
Based on the words used
to sell, the customer
thinks they are getting
something better than
what it really might be.
Glittering Generalities
• Use
“loaded”
words like .
..
– new
– improved
– best
Misuse of Statistics
When the statistics are based on a falsehood.
Name Calling or stereotyping


Smears or damages an
opponent
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter
The ultimate driving machine
Lexus sports car
•Makes
insinuation that
this product is
better than others.
•“avant garde”
ahead of the
times.
•
-
-
Plain Folks
Makes the leaders look like
Plain folks (mom and pop
style).
a convincing method to
show they are just
common people.
Opposite of snob appeal
LOOK FAMILIAR?
Transfer
(Emotional)
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.
CHECKING YOUR UNDERSTANDING:
NAME THAT PROPAGANDA TECHNIQUE
• THE FOLLOWING PAGES HAVE ADS THAT
FALL UNDER A PARTICULAR PROPAGANDA
TECHNIQUE. DETERMINE WHICH
TECHNIQUE FROM THE LIST GOES WITH
THE ADD.
• CLICK ON THIS LINK TO OPEN A GOOGLE
DOC TO SUBMIT YOUR ANSWERS.
1. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
2.What type of propaganda technique
is used in the following ad?
A. Bandwagon
B. Glittering Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
3.
A. Bandwagon
B. Glittering Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
4.
A. Bandwagon
B. Glittering
Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
5. What type of propaganda
technique is used in the following
ad?
A. Bandwagon
B.
C.
D.
E.
F.
G.
H.
Glittering Generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
6. What type of propaganda technique is
used in the following ad?
A. Bandwagon
B.
C.
D.
E.
F.
G.
H.
Glittering Generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
7. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
8. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
9. What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Glittering
Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
10. What type of propaganda technique is used
in the following ad?
A. Bandwagon
B.
C.
D.
E.
F.
G.
H.
Glittering Generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
11. What type of propaganda is
this?
A. Bandwagon
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!
B. Glittering
Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
12. What type of propaganda technique is used
in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
13. What type of propaganda is this?
A.
Bandwagon
B.
Glittering Generalities
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
14. What type of propaganda is this?
A.
Bandwagon
B.
Glittering Generalities
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
15. What type of propaganda is this?
A. Bandwagon
B. Glittering Generalities
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
16. What type of propaganda is this?
A.
Bandwagon
B.
Glittering generalities
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
Individual Assignment
Select TWO advertisements that utilizes different propaganda
techniques. In a word document paste both advertisements, tell
me what type of propaganda they illustrate and explain how the
propaganda technique is used. Due Wednesday in class.
Header
Picture 1
Picture 2
Type of propaganda technique
Type of propaganda technique
Explanation
Explanation