Download C. Testimonial - FLYPARSONS.org

Take Two Minutes….
•  Think about a time you convinced
someone to do something or buy
something or believe something? What
was it? How did you convince them? Do
you think you are good at convincing
people?
Persuasive
Techniques
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to
influence opinions, emotions, attitudes
or behavior.
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What do all these pictures have in common?
What is persuasion?
Who uses propaganda?
•  Military
•  Media
•  Advertisers
•  Politicians
• You and I!!!
Propaganda Techniques
•  Bandwagon Technique
•  Testimonial
•  Loaded Word
•  Misuse of statistics
•  Name calling or stereotyping
•  Plain Folks
•  Snob Appeal
•  Transfer
Bandwagon
Technique
• Everyone is doing it!
You should too!!!
Testimonial
•  Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Loaded Word
•  Use
“loaded”
words
like . . .
– new
– improved
– best
Misuse of Statistics
When the statistics are based on a falsehood.
Name Calling or stereotyping
Snob Appeal
• aims to flatter
• Makes insinuation
that this product is
better than others.
• “avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car
• 
- 
- 
Plain Folks
Makes the leaders look like
Plain folks (mom and pop
style).
a convincing method to
show they are just
common people.
Opposite of snob appeal
Transfer
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.
PRACTICE:
What type of propaganda technique is used in the
following ad?
A. 
B. 
C. 
D. 
E. 
F. 
G. 
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H.  Transfer
B. Loaded word
What type of propaganda technique is
used in the following ad?
A.  Bandwagon
B.  Loaded Words
C.  Testimonial
D.  Name-Calling
E.  Plain Folks
F.  Snob Appeal
G.  Misuse of Statistics
H.  Transfer
C. Testimonial
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C. Testimonial
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Loaded Word
What type of propaganda technique
is used in the following ad?
A. 
B. 
C. 
D. 
E. 
F. 
G. 
H. 
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
D. Name Calling
What type of propaganda technique is
used in the following ad?
A. 
B. 
C. 
D. 
E. 
F. 
G. 
H. 
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
A. Bandwagon
What type of propaganda technique is used in
the following ad?
A.  Bandwagon
B.  Loaded Words
C.  Testimonial
D.  Name-Calling
E.  Plain Folks
F.  Snob Appeal
G.  Misuse of Statistics
H.  Transfer
C. Testimonial
What type of propaganda technique is used in
the following ad?
A. 
B. 
C. 
D. 
E. 
F. 
G. 
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H.  Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A.  Bandwagon
B.  Loaded Words
C.  Testimonial
D.  Name-Calling
E.  Plain Folks
F.  Snob Appeal
G. Misuse of
Statistics
H.  Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A. 
B. 
C. 
D. 
E. 
F. 
G. 
H. 
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
Bandwagon
What type of propaganda is this?
A. 
B. 
C. 
D. 
E. 
F. 
G. 
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H.  Transfer
•  Misuse of Statistics
What type of propaganda technique is used in
the following ad?
A.  Bandwagon
B.  Loaded Words
C.  Testimonial
D.  Name-Calling
E.  Plain Folks
F.  Snob Appeal
G.  Misuse of Statistics
H.  Transfer
•  Snob Appeal
What type of propaganda is this?
A. 
Bandwagon
B. 
Loaded Words
C.  Testimonial
D.  Name-Calling
E. 
Plain Folks
F. 
Snob Appeal
G.  Misuse of Statistics
H.  Transfer
Testimonial
What type of propaganda is this?
A. 
Bandwagon
B. 
Loaded Words
C.  Testimonial
D.  Name-Calling
E. 
Plain Folks
F. 
Snob Appeal
G.  Misuse of Statistics
H.  Transfer
D. Name -Calling
What type of propaganda is this?
A.  Bandwagon
B.  Loaded Words
C.  Testimonial
D.  Name-Calling
E.  Plain Folks
F.  Snob Appeal
G.  Misuse of Statistics
H.  Transfer
F. Snob appeal
What type of propaganda is this?
A. 
Bandwagon
B. 
Loaded Words
C.  Testimonial
D.  Name-Calling
E. 
Plain Folks
F. 
Snob Appeal
G.  Misuse of Statistics
H.  Transfer
B. Loaded Words
In your groups:
Have your leader come and choose:
-2 or 3 magazines & 3 cards
- Identify 3 out of the 8 propaganda
techniques. Label them on the card
and place them on the
advertisement.
You will share them!
Individual assignment: Due Monday
Choose a type of persuasive device.
Come up with an advertisement. You must use color!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words
On the back, explain which type of
propaganda it is and why.