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Objectives 1/3/11-1/7/11: Use criteria to choose independent reading materials. Independently
read books for various purposes. Distinguish the characteristics of consumer materials. Apply
active listening strategies (e.g., monitoring message for clarity, selecting and organizing essential
information, noting cues such as changes in pace). Identify and analyze the persuasive techniques
(e.g., bandwagon, testimonial, glittering generalities, emotional word repetition and bait and switch)
used in presentations and media messages.
Monday 1/3/11
Propaganda -publicity to put across a certain idea or message
Propaganda Power Point Presentation “Whose Voice Guides Your Choice?”
file:///C:/Documents%20and%20Settings/TLS/Local%20Settings/Temporary%20Internet%20Fi
les/Content.IE5/SZXZAIFT/Propaganda_Techniques%5B1%5D.ppt#256,1,Slide 1
Journal: What is your favorite commercial? Why is it your favorite and what makes it memorable?
Collect and share while discussing what our favorite commercials have in common; identify the
techniques used in our favorite commercials
Silent Reading
Tuesday 1/4/11
Propaganda Handout
Show posters from WWII and discuss techniques used and who were the targets of each poster?
What do I mean by targets?
How was propaganda used in WWII?
Silent Reading
Wednesday 1/5/11
Assign students to groups of 4
Students get together to decide on a unique product to advertise
They then begin to create an add for the product that they will present in the form of a commercial
They must be able to explain the type/types of propaganda used as well as who their target is….a rubric
will be given
Silent Reading
Thursday 1/6/11
Put the finishing touches on commercials/must have a visual aid
Have groups come up with a vocabulary list for propaganda (can’t use the techniques)
Discuss words and define ones that are unknown
Silent Reading
Friday 1/7/11
Silent Reading
Propaganda test
Commercial presentations